The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001SEO 101 Episode 459 – Google’s 2023 Updates, Gemini 1.0, and SEO insights
In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore Google's groundbreaking Gemini 1.0. We also cover essential SEO...
SEO 101 Episode 458 – Chapter 5 of the SEO 101 Learning Series
Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing...
SEO 101 Ep 431: How to Use Images to Improve Rankings With Mike Blumenthal.
Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free...
SEO 101 Ep 430: Goals Migration Tool for Google Analytics 4, Google Testing Updates in Search Results, and More.
The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more [spreaker...
SEO 101 Ep 429: Critical Chrome and Edge Update, Volatility in Google Search Ranking, and More.
The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product...
SEO 101 Ep 428: Game-Changing update on Google Analytics, Missing Google Reviews, and More.
The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a...
SEO 101 Ep 427: Google’s Local Business Verification Update, Internal Linking for SEO, ‘People Also Ask’ Data, and More
Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local...
SEO 101 Ep 426: Google’s Martin Splitt Interviewed
Ross and Scott interview Martin Splitt from Google’s Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how easily his words are misconstrued - including a current mess he's...
SEO 101 Ep 425: Google Search Console Updates, Google Reviews, Bing’s PubHub, Tips for Business Owners, and More.
Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the list of online assets that you must have access to as business...
SEO 101 Ep 424: Google Tags, Markups, URL changes, Subfolder URL Structure, and More.
The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some questions posted by listeners on the SEO 101 Facebook Group. [spreaker...
SEO 101 Ep 423: Relevant SEO Tips, Yoast Updates, and More.
The first episode of the year started with a Google Search ranking update. The hosts then moved on to Yoast updates and then to unique SEO tips that you could apply to your website. Ross and Scott capped off the show with 2022 SEO predictions. [spreaker...
SEO 101 Ep 422: Google Updates for November and December, GMB’s Name Change, and More
Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB's new name, Google product reviews update, and other local SEO news that can help improve the performance...
SEO 101 Ep 421: Remembering John Carcutt with Special Guests
Ross and Scott are joined by two special guests to share stories about their dearly departed friend and co-host of SEO 101, John Carcutt. For those who are new to the podcast, John recorded over 400 episodes with Ross Dunn over the course of 11 years. [spreaker...
SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More
Hello, this is Ross Dunn. Before episode 420 begins, I want to share some deeply sad news. My dear friend and co-host of the SEO 101 Podcast for the past 11 years, John Carcutt, passed away suddenly and unexpectedly on November 8, 2021. The following episode was...
SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More
Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging...
SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow
The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of mobile continuous scroll, the questionable...
SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More
A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages. In addition, Google provides more insights into its rules for title...
SEO 101 Ep 416: Search Result Enhancements and Chrome Field Data
A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in search experience. This is coupled with a Google Core algorithm update that has made significant waves. The hosts also discuss some Mueller files, including a...