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Ad Empowerment

We help you pick from the buffet of ad options based on your likes, budget and goals. Here we make sure your audience knows where you are and what problem you solve!

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“After several years of conducting my own pay per click campaign, I decided it was time to bring in professionals. My company was growing and my attention was needed in other aspects.

After a search of several months, we narrowed our options down to a few companies. StepForth stood out in terms of cost-effectiveness and in terms of ease of communicating with their key people.

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We’ve now been with StepForth for about 13 years. Over that time, we’ve been very happy with their pay per click management with the results they have provided for us. We’re able to work with them to regularly choose the keywords and the parameters of the ad campaigns without the necessity of monitoring performance on a daily or weekly basis. And I get detailed monthly reports and advice that helped me to track whether given ad campaign is succeeding or is worth the budgetary investment. I came to StepForth clearly understanding my target market and knowing that I wanted a partner that I could work with to regularly manage the campaign. You see, I believe it’s important to be hands-on with all of my campaigns to obtain the best results and StepForth has come through for us. I would certainly recommend StepForth to any business that wants to increase quality traffic to their website and is looking for a long term partner that they can rely upon.”


– James Train, President, EZ Flow Foam Systems Inc.




“Hi, I’m Dr Dale McDonald, I’m the clinical director of Elite Sport Performance, Calgary PRP Clinic and the Knee Clinic, which is Alberta’s only private knee clinic. I’ve been in practice for 18 years and over that time have wasted scads of money on magazine ads and newspaper ads and basically any number of different ways to throw money needlessly away on advertising that, quite frankly, didn’t work. We’ve ascribed to the notion of just simply doing a good job clinically in allowing that to generate referrals both from physicians as well as from existing patients. 

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And thankfully, that’s been a very reliable and robust way to grow a practice. But with the advent of our Knee Clinic in 2010, we began to look for ways to improve our scope of reach across the country. And so naturally, we turned to search engine optimization. I dabbled with a couple of different search engine optimization providers and got burned pretty badly on three separate occasions. Finally, and with great trepidation, I was introduced to Ross Dunn from StepForth, and all of my nervousness began to dissipate the more I spoke with him. He clearly is a guy who knows exactly what he’s doing, and his company is very professional. I’ve had nothing but good success with them. And I can share with you that in the first six months after having started with Ross, our return on investment was 35 to 1. That actually is far superior to what we were getting. Not only in terms of existing physician referrals, but also our existing patient referrals combined, we began to see more new patients just from our actual, SEO work with Ross. And now here we are, years later. The relationship is going beautifully well, and I believe we’re still (I checked just the other day) at a 17 to 1 return on investment for the money that we spend. So, I use that as a pretty clear indication that I’m actually, being helped by the right people and that my money is being put to very, very good use. I look forward to many more years to come and hopefully this information is of some use to somebody else. Thank you.”


– Dr. Dale Macdonald, Clinical Director




“My name is Greg Estherhai, and I’m the owner of Foresite Sports. We are an insurance broker that specializes in the niche insurance space. We have a few different brands each with a website, that we rely heavily on online marketing for those sites. We have actually been working with StepForth consistently for the last 15 plus years and have been very happy. And it’s my pleasure to be able to give a, really wholehearted review of StepForth and their services. 

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We started back in the early 2000s, working with Ross and Scott and their team there at StepForth and our goal at the time was, to have the very first website that we had put together to simply have it ranked well organically within Google and Bing. And, that was our focus at the outset, and we simply had some keywords that we wanted to perform well for and went to them on that, and we were very happy. Right at the beginning of our relationship, they were able to sort of educate us and give us pointers and obviously a direction and a plan for how we could do that. And we were very successful in doing that with that very first website that we put together. We have since put up. I’d say three or four other websites since then and worked with StepForth on those now each of those brands targeting different terms based on the insurance product that we’re selling. And we’ve just been very happy. We love the communication, the customer service that we get every time we’re working with StepForth. They produce. The results are not immediate. Anybody who tells you that they will be immediate, they’re not telling you the truth. But StepForth sticks with it and helps us. And like I said, um has been great and just being able to set our expectations, provide us with a plan and a strategy to achieve our goals, which has been awesome. So definitely a wholehearted recommendation for StepForth and their team. Thanks, guys, for all the great work all these years.”


– Greg Esterhai, Owner, Foresite Sports Inc.




“I have used StepForth for the last few years for AdWords marketing and they have been very helpful in keeping my ads at the top of the page and costs low. For my small operation this has removed a lot of stress and allowed me to concentrate on my clients.”

- Peter Bailey

StepForth has definitely helped us out here at Boca Bearings when it comes to our online marketing campaigns. Over the past 10 years StepForth has continued to achieve great results for us using Google Ads and their paid search marketing program. Their correspondence and feedback on PPC search marketing and other search related services has been great during our time with them and we here at Boca Bearings hope it continues moving forward into the new year.

- Jason Flanzbaum

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