SEO Case Study: 174% Increase in Organic Traffic
Our objective was to improve the clinic’s search engine rankings for relevant keywords in order to increase organic search traffic.
Keyword Research
Site Audit
PPC Campaigns
Brief Background
A Canadian clinic that specializes in the diagnosis and treatment of knee injuries and conditions. The clinic had been experiencing low organic search traffic and had not achieved any significant search engine rankings prior to engaging our SEO services. Additionally, the clinic was running PPC campaigns but was not achieving the desired results.
SEO Audit and Recommendations
Our SEO Audit and Recommendations service offered a thorough analysis of the website’s SEO performance and provided actionable recommendations for improved rankings and visibility.
Page-Level Optimization
Our Page Level Optimization service was designed to optimize their website’s individual pages for maximum impact, boosting search engine visibility and enhancing user experience.
PPC Campaigns
With our results-driven PPC service, they dominated the digital advertising landscape and achieved optimal ROI for the practice.
The Procedure
Goals
The primary objective of the combined SEO and PPC campaign was to increase organic search traffic to the clinic website and achieve higher search engine rankings for relevant keywords, as well as to improve the performance of the PPC campaigns.
Approach
Our team developed a comprehensive SEO strategy that included extensive keyword research, on-page optimization, and link building. We identified high-potential keywords related to injuries and conditions and optimized the website’s content and meta tags to improve its relevance for these keywords.
We also implemented a targeted PPC campaign that focused on high-converting keywords and ad copy. We optimized the campaign for maximum ROI, continually testing and refining to improve its performance.
The Results
The combined SEO and PPC campaign for the clinic was highly successful, achieving significant increases in organic search traffic, higher search engine rankings for relevant keywords, and improved PPC campaign performance.
Top 10
For all Targeted Keywords
174%
Increase in Search Traffic
Top 10
For all Targeted Keywords
174%
Increase in Search Traffic
Organic Traffic
-
Organic search traffic increased by 174% between January 1, 2020, and September 30, 2021. In January 2020, the website received 1,064 organic search visits, which increased by 113% to 2,308 by September 2021.
Additionally, the website achieved top 10 search engine rankings for relevant keywords, which significantly improved its visibility and credibility with potential patients.
PPC
- The PPC campaign also achieved excellent results, with a 32% decrease in cost per click and a 124% increase in click-through rate between January 1, 2020, and September 30, 2021.
Our combined SEO and PPC services helped the clinic achieve significant increases in organic search traffic, higher search engine rankings for relevant keywords, and improved PPC campaign performance. By improving the website’s relevance and credibility with search engines and optimizing the PPC campaigns for maximum ROI, we were able to help the clinic attract more potential patients and grow their business.
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