Comprehensive SEO Audit

Find out what’s helping your site rank and what’s holding it back.

An SEO audit is a systematic review of your website’s technical health, content quality, and search visibility. We look at how search engines and AI tools see your site, identify problems that could be hurting your visibility, and give you a prioritized list of what to fix.

You’ll receive a 100-130 page document covering:

• Technical SEO review: Site structure, crawlability, indexing issues, and mobile performance
• On-page analysis: Title tags, meta descriptions, header structure, and content optimization
• Off-page factors: Backlink profile quality and potential risks
• Google Search Console and Analytics review: What the data tells us about your current performance
• Keyword and content gap analysis: Comparing your content against up to 4 competitors to find opportunities you’re missing
• Google Knowledge Panel optimization: How to improve your presence in Google’s knowledge features
• WordPress health check and security review (if applicable)
• AI search visibility assessment: How your brand and content appear in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, including whether you’re being cited, how accurately you’re represented, and what gaps exist compared to competitors
• Structured data review: AI systems rely heavily on schema markup to understand and cite sources. We assess your current implementation and recommend improvements.
• 45-minute phone review to walk through findings and answer your questions

Everything is prioritized so you know what to tackle first for the biggest impact.

Best for: Businesses serious about SEO who want a complete roadmap before investing in ongoing optimization.

Competitor Analysis

Learn what’s working for your competitors so you can do it better.

Your competitors have already invested time and money figuring out what works in your market. Competitor analysis lets you learn from their successes (and their mistakes) without the trial and error.

We provide a systematic breakdown of what two of your key competitors are doing online:

• On-site SEO elements: How they’ve structured and optimized their websites
• Off-site factors: Their backlink profiles and where their links come from
• Keyword rankings: What they’re ranking for in both organic search and paid ads
• Link-building opportunities: Sites linking to them that might link to you too
• AI citation comparison: How often your competitors are cited in AI-generated answers for key queries in your industry, compared to your own visibility. This reveals who’s winning the AI search game and what content or authority signals might be driving it.
• Source pattern analysis: When AI tools cite your competitors, where are those citations coming from? We identify the content types, formats, and authority signals that earn AI mentions in your space.
• Strategic recommendations: What you can learn and apply to your own strategy
• 1-hour phone review to discuss findings and next steps

You’ll receive a comprehensive report with detailed appendices you can reference as you implement changes.

Best for: Businesses entering a competitive market or looking to close the gap with established competitors.

Search Term Research with Intent Analysis

Target the searches that lead to sales, not just traffic.

Not all search traffic is valuable. Someone searching “what is SEO” is in a very different mindset than someone searching “SEO services for law firms.” Our keyword research goes beyond search volume to analyze intent, so you focus on the terms that actually bring in qualified leads.

We identify what your prospects actually search for and categorize each term by intent:

• Transactional: Ready to buy or take action
• Commercial: Comparing options, close to a decision
• Informational: Learning about a topic, earlier in the journey
• Navigational: Looking for a specific brand or website

We also analyze how people search using AI tools:

• AI query analysis: People ask AI tools differently than they search Google. Queries tend to be longer, more conversational, and more specific. We identify the natural-language questions your prospects are asking AI assistants and map them to content opportunities.
• Answer-focused keyword mapping: For key terms, we assess whether AI tools are providing direct answers (reducing click-through) or citing sources (creating opportunity). This helps prioritize where traditional SEO still drives traffic versus where you need to focus on being the cited source.

This analysis informs both your paid and organic strategy, helping you prioritize content creation and ad spend where it matters most.

Best for: Businesses planning a content strategy or wanting to improve the ROI of their paid search campaigns.

SEO Persona & Market Research

Understand who you’re trying to reach and how they think.

Generic marketing speaks to everyone and connects with no one. We build 4 detailed buyer personas based on real data, not assumptions.

Our research draws from:

• Your Google Ads and Analytics data
• Competitor reviews and customer feedback
• Industry communities and forums
• Search behavior patterns across the buying journey
• AI search behavior patterns: How your target personas use AI tools in their research and buying process, and what that means for your content strategy

You’ll understand not just who your customers are, but how they search, what questions they ask, and what concerns they have at each stage of their decision.

Best for: Businesses refining their marketing strategy or launching into new markets.

AI Search Visibility Audit

Understand how AI sees your brand and how to improve it.

AI-powered search tools are changing how people find information. Instead of scanning a list of links, users get direct answers, and those answers cite sources. If you’re not being cited, you’re invisible to a growing segment of your market.

This standalone audit examines:

• Current AI visibility: How your brand appears (or doesn’t) in ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for your key topics and queries
• Citation analysis: When AI tools do cite sources in your industry, who’s getting mentioned and why?
• Content gap assessment: What content formats, structures, and authority signals correlate with AI citations in your space?
• Accuracy check: Is AI representing your brand correctly? We identify any misinformation or outdated information being served about your business.
• Structured data opportunities: Technical recommendations to help AI systems understand and cite your content
• Actionable recommendations: Prioritized steps to improve your visibility in AI-generated answers

A note on expectations: AI search optimization is still emerging. Best practices are evolving quickly, and we won’t pretend to have all the answers. We can’t guarantee AI citations the same way no one can guarantee Google rankings. But we can assess where you stand, identify patterns in what’s getting cited, and help you create content that’s more likely to be referenced as these tools mature.

Best for: Businesses concerned about declining organic traffic, seeing competitors cited in AI answers, or wanting to get ahead of this shift before it impacts their lead flow.

Why Start with Research?

We’ve seen businesses waste thousands on SEO tactics that don’t fit their market. They chase rankings for keywords that don’t convert. They build links the same way their competitors did five years ago. They create content nobody searches for.

Research prevents those mistakes.

• Competitor analysis shows you what’s already working, so you’re not guessing
• Audits reveal what’s holding your site back before you invest in ongoing optimization
• Keyword research with intent analysis ensures you’re targeting searches that lead to sales, not just traffic
• Audience research helps you speak directly to the people most likely to buy
• AI visibility analysis prepares you for how search is evolving, not just how it works today

You can use these insights to guide your own marketing efforts, or we can help you implement them through our ongoing SEO services. Either way, you’ll make decisions based on data, not assumptions.

Frequently Asked Questions

Ready to See Where You Stand?

Let’s talk about which research services make sense for your situation. We’ll give you an honest recommendation based on your goals and budget.