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SSL Is Here To Stay!

Like having a business plan is essential for your business growth, so is SSL, especially if you want to rank well with Google in 2018. Why not? Implementation of SSL will have minimal impact on your current rankings and in return set you up for success! Google Cares...

StepForth’s 15 Minute Social Media Audit

Social media matters in 2018. Social is the direct funnel where businesses and followers/clients can interact. These interactions are special because they don’t have to be business related. The hard part about social media is the number of platforms you may...

Why Google Dislikes Zombie Sub-Domains

Last week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of Houzz.com which is the 177th most trafficked website in the USA yet it is suffering...

How to Check and Improve Website Load Times

A few years ago Google publicly announced that site speed was now a factor in their ranking algorithm. Many had suspected this to be true for years, but back in 2010 Matt cuts made the official announcement. A fast loading site does not help you so much as a very slow...

Capitalize on Online Holiday Sales this Season

As an online retailer, you’re already ahead of the game for holiday sales. Last year, the Chase Holiday Pulse tracked early holiday sales from October 29th through November 15th and found that e-commerce sales volume was up 12.3 percent over the previous year,...

Major Brands Jump on the Vine Bandwagon

The clock is ticking, and you have 6.5 seconds to make an impression. That’s the premise behind Vine, Twitter’s micro-video app that’s sweeping across social media platforms. While the majority of Vine videos are for entertainment purposes,...