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The StepForth Web Marketing Blog

Informing on SEO, SEM, and PPC since 2001

What is an Email Drip Campaign?

Email drip campaigns are one of the most useful ways to market to your new and current audience. Having an email list can make or break a business. An email drip campaign is a marketing automation tool where emails are attached to triggers. An example of a trigger can...

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Why Should You Blog?

A blog is a very useful tool to have on your website.  Blogs are platforms where you can highlight views, ideas and talk to your audience. Blogs don’t always have to be about business. The three most common reasons for having a blog is to talk about passion projects,...

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SSL Is Here To Stay!

Like having a business plan is essential for your business growth, so is SSL, especially if you want to rank well with Google in 2018. Why not? Implementation of SSL will have minimal impact on your current rankings and in return set you up for success! Google Cares...

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How To Brand Yourself On Instagram

Does the thought of social media scare you?... Or is it you don’t know how to brand yourself? There is a lot to consider especially if you want to attract followers and likes. Building a brand on social media isn’t only important for your business, but it is essential...

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