The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001101 Episode 487 – Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies
In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and...
SEO 101 Episode 486 – A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices
In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and...
SEO 101 Episode 485 – Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch
In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide...
SEO 101 Episode 484 – October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights
In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge...
SEO 101 Episode 483 – A Major Acquisition, Bing and Google Accused of Stealing Recipe Content
In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from...
SEO 101 Episode 482 – Impact of Google’s Breakup Talks and Interstitials on SEO
In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along...
SEO 101 Episode 481 – Google’s Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing’s Generative AI Search Update
In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the noarchive meta tag, provide insights on Bing's generative search experience, and highlight warnings about...
SEO 101 Episode 480 – Author Recognition in SERPS and Disastrous Fake Review Handling
Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display...
SEO 101 Episode 479 – Google Image Labeling and User Intent SEO Optimization
Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode. Show Notes:...
SEO 101 Episode 478 – Google AI and Maps Insights and When to Worry About Ranking Changes
Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management...
SEO 101 Episode 477 – Google August Update Impacts, SEO Fundamentals and Trends
Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain expert advice on enhancing search performance and optimizing online...
SEO 101 Episode 476 – Google Algorithm Shifts: August Update Traffic Analytics Explained
Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn...
SEO 101 Episode 475 – Google Update Highlights: Core Update, Bug Resolution, and AI Overviews
Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search ranking bug. Gain insights on Google AI Overviews expanding to signed-out...
SEO 101 Episode 474 – Google Updates, SEO Trends, AI Quick Tip Insights
Join us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements, Search Console data insights, URL parameter optimization plans, and...
SEO 101 Episode 473 – Google Updates, Search Volatility, Console Features, and Crawling Insights
In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new recommendations in Search Console. We also discuss Googlebot's link crawling behavior, shedding light on how it impacts...
SEO 101 Epsiode 472 – AI Enhancements in SEO: SearchGPT, Reddit Block, and More
Explore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates. Learn about Reddit's search engine block, Google's integration of...
SEO 101 Epsiode 471 – Google Tests, Internal Linking Strategies, and Local Spam
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips...
SEO 101 Epsiode 470 – Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights
In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search...