The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Episode 371: 2019 Rewind
Summary of SEO 101 Episode 371 This special episode revisits some of the most significant Google updates and issues that caused a stir in the SEO industry in 2019. Among the topics that Ross and John discussed in previous episodes include Google Search Console's...
SEO 101 Episode 370: Discussing Google’s November Algorithm
Summary of SEO 101 Episode 370 Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and guest co-host Scott Van Achte discuss what is known along with other findings from the Local Search Forum. They also discuss a...
SEO 101 Episode 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions
Summary of SEO 101 Episode 362 John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Important Links from...
SEO 101 Episode 361: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions
Summary of SEO 101 Episode 361 This episode is again guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to...
SEO 101 Episode 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners
Summary of SEO 101 Episode 360 This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove noindex directives from their Robots.txt. They also discuss some more Google My Business...
Marketing a Doctor’s Office: 10 Best Secrets for Success
What is your best medical marketing strategy for your doctor's office? As with many other industries, the healthcare sector has seen a lot of significant changes in recent years. Industry trends continue to shift to reflect the changing behaviors of patients and...
SEO 101 Episode 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered
Summary of SEO 101 Episode 359 The hosts discuss the recent issues surrounding Google My Business which have caused a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Also, Ross...
6 Ways to Develop Your Facebook Marketing Strategy in 2019
How’s your Facebook marketing strategy in 2019 going? If your brand has been marketing on Facebook for a few years now, you must have noticed the changes that the platform has implemented for business pages throughout the years. For instance, Facebook’s major...
SEO 101 Episode 358: Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners
Summary of SEO 101 Episode 358 In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far...
How to Create a Social Media Strategy for Your Brand
Social media marketing is undoubtedly integral to your business’ success. Social media is a great place to reach and engage your potential and existing customers. But with countless brands and businesses doing the same thing, how will you compete? This is where an...
SEO 101 Episode 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners
Summary of SEO 101 Episode 357 Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO....
6 Ways to Create a Landing Page That Converts
Landing pages are popular in the digital marketing space. These special pages serve a variety of purposes and are used by businesses and brands to achieve specific, short-term marketing goals. A landing page contains special content that encourages visitors to take a...
Long Form vs Short Form Content: Does Word Count Really Matter?
Producing high quality content is a vital part of every company’s content marketing efforts. Whether you’re looking to launch a new business or aiming to expand your audience reach for an established brand, you have to come up with a plan that utilizes the power of...
Part 1: So You’re Ready for a New Website?
So you are ready for a new website? Before you choose a web design company, there are a few things to consider. Take a few minutes and really understand what the intention of your site is. Some examples would be to buy or sell, inform, etc. Different companies have...
SEO 101 Episode 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex
Summary of SEO 101 Episode 356 John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well on Google, and how 2000-era SPAM can...
SEO 101 Episode 355: GoogleBot Gets a Major Upgrade, Integrates Podcasts, and Google Search Console News
Summary of SEO 101 Episode 355 GoogleBot has had a significant upgrade bringing its technology in line with the latest versions of Chromium. The hosts discuss this along with Google’s rolling integration of podcasts in search results, issues with Google Search...
SEO 101 Episode 354: De-Indexing Issues Continue, E-Commerce SEO Tips, and Questions from Listeners
Summary of SEO 101 Episode 354 John and Ross continue the discussion on Google’s de-indexing issues from the previous SEO 101 episode. Apparently, the problem did not clear up quite as quickly as Google made it out to. Ross broadly shares some findings from a recent...
SEO 101 Episode 353: Google’s De-Indexing Issues, the New Discover Report, Mueller Files, and Great Questions from Listeners
Summary of SEO 101 Episode 353 Google surprised the SEO community with serious issues with its index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with its supposed correction, issues with Google Search Console...