The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Episode 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More
Summary of SEO 101 Episode 383 Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file, and answers...
SEO 101 Episode 382: Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19
Summary of SEO 101 Episode 382 Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the...
SEO 101 Episode 370: Discussing Google’s November Algorithm
Summary of SEO 101 Episode 370 Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and guest co-host Scott Van Achte discuss what is known along with other findings from the Local Search Forum. They also discuss a...
SEO 101 Episode 369: Bedlam Continues in Local SEO Results
Summary of SEO 101 Episode 369 Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about the significant havoc within Google’s...
The Importance of HTTPS and Website Security with the Newest Updates In Google Chrome
On October 03, Google posted a notification about an important upcoming update to Google Chrome. In their Google Security Blog, they announced a security update that will impact websites that have not correctly converted their sites to HTTPS. Google and the rest of...
SEO 101 Episode 368: SEO Audit Software, Merging Sites, Q&A, and More
Summary of SEO 101 Episode 368 Ross and guest co-host Scott Van Achte cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12), and their experience so far with SiteBulb. They also share...
Content Marketing: How to Leverage Your Medical Practice
In this digital age, you may have heard it countless times: Content is king. It sounds almost like a cliche, but it still holds water. And this saying applies to brands and businesses across various industries, including healthcare. Without content it's impossible to...
SEO 101 Episode 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered
Summary of SEO 101 Episode 367 John and Ross covered the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They then ended the...
SEO 101 Episode 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered
Summary of SEO 101 Episode 366 Ross and guest co-host Scott Van Achte briefly discuss the results of the September Google Algorithm Update, followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a...
Instagram Marketing: 10 Best Tips to Get Instagram Followers in 2019
Many companies and brands recognize the power of Instagram as a marketing tool. Given this platform’s immense popularity, both individual users and businesses find ways to get Instagram followers to boost their branding and marketing efforts. But while it’s easy for...
Should You Chat with a Google Ads Representative? Here’s What to Know
When you own a business whether it is based out of your garage or an office building, you have to think about advertising. Promoting your product or service is how you get more customers in the books and grow your business. There are countless advertising strategies...
SEO 101 Episode 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners
Summary of SEO 101 Episode 365 The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not...
Top Medical Marketing and Media Strategies for Healthcare Providers
Medical marketing has changed along with the policy and technological improvements in healthcare. Pro-modern healthcare legislative measures were implemented to meet the growing demands for healthcare. And thanks to technology, people now have better access to...
Maximize Your Google My Business Listing with New Features in 2019
Google has rolled out multiple updates this year including Google My Business new features for local businesses. The latest updates for Google My Business were officially announced on June 20. According to Google, Google My Business has helped more than 150 million...
SEO 101 Episode 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux
Summary of SEO 101 Episode 364 Google’s changes to the nofollow link attribute and quality rater guidelines caused a stir, while people in Dallas searching for local events were shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool...
SEO 101 Episode 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners
Summary of SEO 101 Episode 363 John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names. They also discuss why mobile versions of sites may show in desktop search, more news on Google’s efforts...
Get More Patients: Healthcare Marketing Strategies That Work
Working in the competitive healthcare industry is already difficult on its own. But for medical professionals who have businesses to run and staff to lead, it could be doubly challenging. Managing your private practice requires not only years (or decades) of medical...
SEO 101 Episode 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions
Summary of SEO 101 Episode 362 John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Important Links from...