The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Episode 393: Key Takeaways from the Google SearchOn Event
Summary of SEO 101 Episode 393 John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by Google. Discussed was the ground breaking news about “passages” that Google will be releasing in the...
SEO 101 Episode 392: Trouble with the Indexation Request Tool, Google Bugs, WordPress APO, Google Goes Mobile-Only, How Caffeine Works and More
Summary of SEO 101 Episode 392 Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly due to some recently publicized Google bugs while sharing those details. Ross...
COVID-19: Innovative Ways Businesses Are Staying Afloat
The COVID-19 pandemic is a difficult time for everyone, but businesses are the ones that are hurting the most. Stores, restaurants, and services closed down their physical businesses due to the recommendations for social isolation. While essential businesses like...
SEO 101 Episode 379: Pandemic Web Survival Tips, General SEO News and Questions Answered
Summary of SEO 101 Episode 379 COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to keep costs low...
How to Add Your Business’s COVID-19 Alert to Google My Business
Although Google My Business has been curtailing its services during the COVID-19 pandemic, they have finally provided business owners with a way to announce their special hours and operating circumstances using a new post-type in Google Posts. Up until now, companies...
SEO 101 Episode 378: Important Bug Warnings, FAQ Markup Updates, and SEO Questions Answered
Summary of SEO 101 Episode 378 From Let’s Encrypt’s critical SSL glitch, to SEO WordPress plugins such as Yoast bugging out… bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with multilingual websites, some Mueller...
SEO 101 Episode 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment
Summary of SEO 101 Episode 377 This week John and Ross interview Ryan Miller, Senior SEO Strategist at Yahoo News & Entertainment. The interview delves into many aspects of his job: from day-to-day SEO, to training, suggested SEO tools, and more. The show ends...
SEO 101 Episode 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News
Summary of SEO 101 Episode 376 This week John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google...
SEO 101 Episode 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More
Summary of SEO 101 Episode 375 This week John and Ross discuss Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough study shows...
SEO 101 Episode 374: January 2020, A Mighty Month of Google Changes
Summary of SEO 101 Episode 374 This week John and Ross discuss how Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase...
SEO 101 Episode 373: SEOs at Google, Search Console Fixes and SEO Questions Answered
Summary of SEO 101 Episode 373 John and Ross discuss a wide assortment of new pieces in this episode -- from Google Search Console’s latest fix and 2-year anniversary, to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions...
SEO 101 Episode 372: SEO Updates and 2019 in Review
Summary of SEO 101 Episode 372 In the first show of 2020, John and Ross answered some SEO questions, reviewed the local SEO changes throughout 2019, shared insights into enterprise SEO, and discussed when 301 redirects are harmful. NOTE: If you like to receive our...
SEO 101 Episode 371: 2019 Rewind
Summary of SEO 101 Episode 371 This special episode revisits some of the most significant Google updates and issues that caused a stir in the SEO industry in 2019. Among the topics that Ross and John discussed in previous episodes include Google Search Console's...
SEO 101 Episode 370: Discussing Google’s November Algorithm
Summary of SEO 101 Episode 370 Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and guest co-host Scott Van Achte discuss what is known along with other findings from the Local Search Forum. They also discuss a...
SEO 101 Episode 369: Bedlam Continues in Local SEO Results
Summary of SEO 101 Episode 369 Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about the significant havoc within Google’s...
The Importance of HTTPS and Website Security with the Newest Updates In Google Chrome
On October 03, Google posted a notification about an important upcoming update to Google Chrome. In their Google Security Blog, they announced a security update that will impact websites that have not correctly converted their sites to HTTPS. Google and the rest of...
SEO 101 Episode 368: SEO Audit Software, Merging Sites, Q&A, and More
Summary of SEO 101 Episode 368 Ross and guest co-host Scott Van Achte cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12), and their experience so far with SiteBulb. They also share...
Content Marketing: How to Leverage Your Medical Practice
In this digital age, you may have heard it countless times: Content is king. It sounds almost like a cliche, but it still holds water. And this saying applies to brands and businesses across various industries, including healthcare. Without content it's impossible to...