The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Episode 378: Important Bug Warnings, FAQ Markup Updates, and SEO Questions Answered
Summary of SEO 101 Episode 378 From Let’s Encrypt’s critical SSL glitch, to SEO WordPress plugins such as Yoast bugging out… bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with multilingual websites, some Mueller...
SEO 101 Episode 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment
Summary of SEO 101 Episode 377 This week John and Ross interview Ryan Miller, Senior SEO Strategist at Yahoo News & Entertainment. The interview delves into many aspects of his job: from day-to-day SEO, to training, suggested SEO tools, and more. The show ends...
Should You Chat with a Google Ads Representative? Here’s What to Know
When you own a business whether it is based out of your garage or an office building, you have to think about advertising. Promoting your product or service is how you get more customers in the books and grow your business. There are countless advertising strategies...
SEO 101 Episode 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners
Summary of SEO 101 Episode 365 The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not...
Top Medical Marketing and Media Strategies for Healthcare Providers
Medical marketing has changed along with the policy and technological improvements in healthcare. Pro-modern healthcare legislative measures were implemented to meet the growing demands for healthcare. And thanks to technology, people now have better access to...
Maximize Your Google My Business Listing with New Features in 2019
Google has rolled out multiple updates this year including Google My Business new features for local businesses. The latest updates for Google My Business were officially announced on June 20. According to Google, Google My Business has helped more than 150 million...
SEO 101 Episode 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux
Summary of SEO 101 Episode 364 Google’s changes to the nofollow link attribute and quality rater guidelines caused a stir, while people in Dallas searching for local events were shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool...
SEO 101 Episode 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners
Summary of SEO 101 Episode 363 John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names. They also discuss why mobile versions of sites may show in desktop search, more news on Google’s efforts...
Get More Patients: Healthcare Marketing Strategies That Work
Working in the competitive healthcare industry is already difficult on its own. But for medical professionals who have businesses to run and staff to lead, it could be doubly challenging. Managing your private practice requires not only years (or decades) of medical...
SEO 101 Episode 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions
Summary of SEO 101 Episode 362 John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Important Links from...
SEO 101 Episode 361: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions
Summary of SEO 101 Episode 361 This episode is again guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to...
SEO 101 Episode 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners
Summary of SEO 101 Episode 360 This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove noindex directives from their Robots.txt. They also discuss some more Google My Business...
Marketing a Doctor’s Office: 10 Best Secrets for Success
What is your best medical marketing strategy for your doctor's office? As with many other industries, the healthcare sector has seen a lot of significant changes in recent years. Industry trends continue to shift to reflect the changing behaviors of patients and...
SEO 101 Episode 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered
Summary of SEO 101 Episode 359 The hosts discuss the recent issues surrounding Google My Business which have caused a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Also, Ross...
6 Ways to Develop Your Facebook Marketing Strategy in 2019
How’s your Facebook marketing strategy in 2019 going? If your brand has been marketing on Facebook for a few years now, you must have noticed the changes that the platform has implemented for business pages throughout the years. For instance, Facebook’s major...
SEO 101 Episode 358: Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners
Summary of SEO 101 Episode 358 In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far...
How to Create a Social Media Strategy for Your Brand
Social media marketing is undoubtedly integral to your business’ success. Social media is a great place to reach and engage your potential and existing customers. But with countless brands and businesses doing the same thing, how will you compete? This is where an...
SEO 101 Episode 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners
Summary of SEO 101 Episode 357 Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO....