The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More
Hello, this is Ross Dunn. Before episode 420 begins, I want to share some deeply sad news. My dear friend and co-host of the SEO 101 Podcast for the past 11 years, John Carcutt, passed away suddenly and unexpectedly on November 8, 2021. The following episode was...
SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More
Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging...
SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO
Joost de Valk, Founder and Chief Product Officer of Yoast joins Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to interest all users. ...
SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More.
Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question from a listener. [spreaker type=player...
SEO 101 Ep 402: SEO News Update
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business listing, to a “Brave” new ultra-private...
SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard
In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO and founder at Kalicube.pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very...
SEO 101 Ep 400: Google’s John Mueller
Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller...
SEO 101 Ep 399: Stephan Spencer
In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building to digital PR, artificial...
SEO 101 Ep 398: Google SEO Tips for 2021
Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more user share than many expected it would. [spreaker type=player...
SEO 101 Ep 397: Examining Google’s December Core Update
Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners who improved rankings or were devastated by the update. Ross and Scott review what is known about the update, who was affected, and how to respond to...
Google Page Experience Update Applies to Mobile Only
In May 2021 Google will launch the Google Page Experience update and at that time a variety of factors will come into play that may drastically impact your organic rankings. Until recently most SEO’s had assumed that this would be a blanked update affecting most...
SEO 101 Ep 396: Business Mentorship and SEO with John Espley
Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall. The discussion often touches on the merits of networking and how...
Blog Post Indexing Issue with WIX – Solved
Ask an SEO about what content management systems they find challenging to work with and almost undoubtedly they will mention WIX. There are many aspects of the WIX CMS that can present SEO challenges that simply do not exist when using other platforms. This article is...
SEO 101 Episode 395: Interview with Roger Montti on Google Passages, Link Building, and More
In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The discussion then moves on to the latest news from Google such as passages, common SEO issues he encounters with client sites,...
SEO 101 Episode 394: Google Passages and the Future of Search with Barry Schwartz
Summary of SEO 101 Episode 394 John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on Barry’s origin...
SEO 101 Episode 393: Key Takeaways from the Google SearchOn Event
Summary of SEO 101 Episode 393 John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by Google. Discussed was the ground breaking news about “passages” that Google will be releasing in the...
SEO 101 Episode 392: Trouble with the Indexation Request Tool, Google Bugs, WordPress APO, Google Goes Mobile-Only, How Caffeine Works and More
Summary of SEO 101 Episode 392 Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly due to some recently publicized Google bugs while sharing those details. Ross...
SEO 101 Episode 391: Google’s Relationship with SEOs, Rare Bing News, and Local SEO Updates
Summary of SEO 101 Episode 391 The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search...