The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
Content Marketing: How to Leverage Your Medical Practice
In this digital age, you may have heard it countless times: Content is king. It sounds almost like a cliche, but it still holds water. And this saying applies to brands and businesses across various industries, including healthcare. Without content it's impossible to...
SEO 101 Episode 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered
Summary of SEO 101 Episode 367 John and Ross covered the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They then ended the...
6 Ways to Develop Your Facebook Marketing Strategy in 2019
How’s your Facebook marketing strategy in 2019 going? If your brand has been marketing on Facebook for a few years now, you must have noticed the changes that the platform has implemented for business pages throughout the years. For instance, Facebook’s major...
SEO 101 Episode 358: Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners
Summary of SEO 101 Episode 358 In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far...
How to Create a Social Media Strategy for Your Brand
Social media marketing is undoubtedly integral to your business’ success. Social media is a great place to reach and engage your potential and existing customers. But with countless brands and businesses doing the same thing, how will you compete? This is where an...
SEO 101 Episode 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners
Summary of SEO 101 Episode 357 Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO....
6 Ways to Create a Landing Page That Converts
Landing pages are popular in the digital marketing space. These special pages serve a variety of purposes and are used by businesses and brands to achieve specific, short-term marketing goals. A landing page contains special content that encourages visitors to take a...
Long Form vs Short Form Content: Does Word Count Really Matter?
Producing high quality content is a vital part of every company’s content marketing efforts. Whether you’re looking to launch a new business or aiming to expand your audience reach for an established brand, you have to come up with a plan that utilizes the power of...
Part 1: So You’re Ready for a New Website?
So you are ready for a new website? Before you choose a web design company, there are a few things to consider. Take a few minutes and really understand what the intention of your site is. Some examples would be to buy or sell, inform, etc. Different companies have...
SEO 101 Episode 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex
Summary of SEO 101 Episode 356 John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well on Google, and how 2000-era SPAM can...
SEO 101 Episode 355: GoogleBot Gets a Major Upgrade, Integrates Podcasts, and Google Search Console News
Summary of SEO 101 Episode 355 GoogleBot has had a significant upgrade bringing its technology in line with the latest versions of Chromium. The hosts discuss this along with Google’s rolling integration of podcasts in search results, issues with Google Search...
SEO 101 Episode 354: De-Indexing Issues Continue, E-Commerce SEO Tips, and Questions from Listeners
Summary of SEO 101 Episode 354 John and Ross continue the discussion on Google’s de-indexing issues from the previous SEO 101 episode. Apparently, the problem did not clear up quite as quickly as Google made it out to. Ross broadly shares some findings from a recent...
SEO 101 Episode 353: Google’s De-Indexing Issues, the New Discover Report, Mueller Files, and Great Questions from Listeners
Summary of SEO 101 Episode 353 Google surprised the SEO community with serious issues with its index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with its supposed correction, issues with Google Search Console...
The 5 Most Crucial Website Design Tips
Creating a website that is clear, concise and relays the correct messaging to your clients is not an easy task. Here are 5 design elements that will help you create a perfectly cohesive website.
SEO 101 Episode 352: A New Google Competitor, Accents in URLs, John’s New Gig, and a Question of SEO for FAQs
Summary of SEO 101 Episode 352 John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps,...
SEO 101 Episode 351 – The March Core Update, Neural Matching vs Rankbrain, and Local Q&A
Summary of SEO 101 Episode 351 John and Ross discuss the very little known details about Google's March 2019 Core Update, and the definition and use cases of neural matching versus Rankbrain at Google. Meanwhile, the SEO 101 Facebook Group continues to grow, and the...
The Elements of Effective Content
Writing high-quality content plays an important role in marketing your business; however, the design and layout is just as important to leave a lasting impression online. There is no secret formula to creating a fully packaged article, but here are several tips on...
Optimizing Your Writing Schedule For Your Business
Finding time to write or to organize outsourced written content takes a little trial and error because everyone works differently. Saying that, it is crucial to commit to producing content to remain competitive online. Once you find the best practices that suit your...