The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
SEO 101 Ep 402: SEO News Update
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business listing, to a “Brave” new ultra-private...
SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard
In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO and founder at Kalicube.pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very...
SEO 101 Episode 388: People Cards, Google Glitches, a WordPress Warning, and a Question Answered
Summary of SEO 101 Episode 388 Google is launching People Cards in India to allow individuals to create their own rolodex-like listing in Google (shades of authorship?), Google suffered a massive indexing glitch, Firefox renews with Google and you won’t believe how...
How To Write The Perfect Blog Post!
Writing high-quality content plays an important role in marketing your business; however, the design and layout are just as important to leave a lasting impression online. There is no secret formula to creating a fully packaged article, but here are several tips on...
SEO 101 Episode 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more.
Summary of SEO 101 Episode 387 Google has extended it’s mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the inevitable paid upgrade to Google My Business listings. John and Ross also...
SEO 101 Episode 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered
Summary of SEO 101 Episode 386 John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of descriptive text with images in search. They follow-up with insights from the...
SEO 101 Episode 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News
Summary of SEO 101 Episode 385 John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an assortment of Google News from the...
SEO 101 Episode 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19
Summary of SEO 101 Episode 384 Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The Local SEO component of the show delved...
SEO 101 Episode 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More
Summary of SEO 101 Episode 383 Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file, and answers...
SEO 101 Episode 382: Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19
Summary of SEO 101 Episode 382 Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the...
SEO 101 Episode 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits
Summary of SEO 101 Episode 381 Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ross’s recent SEO 101 tips from his recent...
SEO 101 Episode 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered
Summary of SEO 101 Episode 380 Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to action are a key component of web...
BC Business Creates COVID-19 Websites to Make a Difference
The COVID-19 pandemic has been a soul-wringing experience for many around the world and to some extent, that has included me. You see, my wife works on the front-lines in our local Jubilee Hospital Intensive Care Unit (ICU) and I've been privy to just how terrifying...
COVID-19: Innovative Ways Businesses Are Staying Afloat
The COVID-19 pandemic is a difficult time for everyone, but businesses are the ones that are hurting the most. Stores, restaurants, and services closed down their physical businesses due to the recommendations for social isolation. While essential businesses like...
SEO 101 Episode 379: Pandemic Web Survival Tips, General SEO News and Questions Answered
Summary of SEO 101 Episode 379 COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to keep costs low...
How to Add Your Business’s COVID-19 Alert to Google My Business
Although Google My Business has been curtailing its services during the COVID-19 pandemic, they have finally provided business owners with a way to announce their special hours and operating circumstances using a new post-type in Google Posts. Up until now, companies...
SEO 101 Episode 378: Important Bug Warnings, FAQ Markup Updates, and SEO Questions Answered
Summary of SEO 101 Episode 378 From Let’s Encrypt’s critical SSL glitch, to SEO WordPress plugins such as Yoast bugging out… bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with multilingual websites, some Mueller...
SEO 101 Episode 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment
Summary of SEO 101 Episode 377 This week John and Ross interview Ryan Miller, Senior SEO Strategist at Yahoo News & Entertainment. The interview delves into many aspects of his job: from day-to-day SEO, to training, suggested SEO tools, and more. The show ends...