Frequently Asked Questions
What separates you from other SEO companies?
StepForth works closely with our clients to develop a package that not only fits their needs, but also their budget. Some companies provide cookie-cutter services with limited flexibility. We have the flexibility to get you exactly what you need and want. We are also very accommodating to meeting client schedules and are available whenever we are needed.
- We aim for both short term and long term results because we fully expect to create a long term relationship with our clients; even if our expertise is only required occasionally, we want to be your partner in marketing.
- We are certified by Google in both Google Analytics and Google AdWords to provide the best quality, cutting-edge services possible.
- We are industry veterans with our own world-renowned podcast called SEO 101 on WebmasterRadio.FM. This show is downloaded approximately 30,000 times per month and has been on the air since 2009.
- Although it is not something we trumpet, we offer incredibly affordable services with excellent results and the happy clients to prove it (references ARE available).
How long have you been doing SEO for?
Why is ranking on the first page of Google important?
What is Optimization? How can it help my web site?
What sort of monthly budget do I need?
We would like to sign up, but we're still redesigning our website. Should we wait or is there anything you could do now?
Is it mandatory for us to provide you the FTP details? Can you make the changes and provide us the files to upload? We would prefer not to give out the FTP access
While FTP is not required it is highly recommended. By having full access to your server it will allow us to make timely updates to the website without delays and allow us to be sure the job is done correctly. In situations where the client refuses to provide FTP access we can send files back and forth with you posting them to the server. This often results in some delays and additional expenses as it adds otherwise unnecessary time to projects.
It is important to note, that these days most websites utilize content management systems. In this situation FTP access is often not required.
How is SEO different from SEM?
I already do PPC, do I need to do SEO? What's the difference?
What is black hat SEO? (And what's white hat SEO?!)
Black hat SEO is the use of techniques considered spammy or illegal. Black Hat SEO comes in many different forms ranging from hidden content all the way up to illegal methods like hacking websites. Google frowns upon many different strategies, and those strategies are referred to as ‘Black Hat’. White Hat SEO is the act of optimizing and marketing a website following Google’s Guidelines and best practices. White Hat SEO is safe and will stand the test of time whereas Black Hat SEO is ethically questionable and almost always catches up with you… resulting in a permanent banning of your website from search results.