Cheap Link Building Ends Badly for Business

A few months ago website owner who has worked with us periodically in the past contacted us as a result of a ranking decline around the same time as a Penguin update, and we performed a small audit on his site. Our investigation had revealed that his inbound link...

Google Rankings via Hacking & Google Bombing

At StepForth we do not work with websites of an adult nature, and while we turned down the request for a proposal, a recent conversation with the owner of an adult site brought to light a very interesting blacker-than-black hat ranking technique that appears to be...

National Newspapers of Ireland Charge for *Inbound* Links

In a world where free organic rankings results can easily make or break most online businesses webmasters everywhere strive to get in the good graces of the big Google. It always surprises me when you hear of companies doing things that are almost guaranteed to...

Better than Link Building

Is there really something better than link building? It should, after all, only be a piece of your inbound marketing strategy. The fact is you still need to generate backlinks and you need to maintain a consistent link velocity (the rate at which you acquire links)....

Link Building Tip – Make the Most of What You Have

For most sites, increasing your inbound link counts is important. But one aspect of link building that is often overlooked is not actually link building, it is making the most of the links you already have. Have you ever stepped back and taken a look at your links?...