The SEO 101 Podcast on WMR.FM

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

SEO 101 Episode 478 – Google AI and Maps Insights and When to Worry About Ranking Changes

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management...

SEO 101 Episode 477 – Google August Update Impacts, SEO Fundamentals and Trends

Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain expert advice on enhancing search performance and optimizing online...

SEO 101 Episode 476 – Google Algorithm Shifts: August Update Traffic Analytics Explained

Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn...

SEO 101 Episode 475 – Google Update Highlights: Core Update, Bug Resolution, and AI Overviews

Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search ranking bug. Gain insights on Google AI Overviews expanding to signed-out...

SEO 101 Episode 474 – Google Updates, SEO Trends, AI Quick Tip Insights

Join us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements, Search Console data insights, URL parameter optimization plans, and...

SEO 101 Episode 473 – Google Updates, Search Volatility, Console Features, and Crawling Insights

In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new recommendations in Search Console. We also discuss Googlebot's link crawling behavior, shedding light on how it impacts...

SEO 101 Epsiode 472 – AI Enhancements in SEO: SearchGPT, Reddit Block, and More

Explore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates. Learn about Reddit's search engine block, Google's integration of...

SEO 101 Epsiode 471 – Google Tests, Internal Linking Strategies, and Local Spam

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips...

SEO 101 Epsiode 470 – Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights

In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search...

SEO 101 Episode 469 – Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained

Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard your Google Business Profiles and adapt to shifting search behaviors....

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

Sign Up for SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.

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More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

SEO 101 Episode 478 – Google AI and Maps Insights and When to Worry About Ranking Changes

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management...

SEO 101 Episode 477 – Google August Update Impacts, SEO Fundamentals and Trends

Uncover the impact of Google's August 2024 core update, forum content displays, and AVIF format support. Learn essential SEO practices and valuable insights from John Mueller's Q&A session. Gain expert advice on enhancing search performance and optimizing online...

SEO 101 Episode 476 – Google Algorithm Shifts: August Update Traffic Analytics Explained

Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn...

SEO 101 Episode 475 – Google Update Highlights: Core Update, Bug Resolution, and AI Overviews

Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search ranking bug. Gain insights on Google AI Overviews expanding to signed-out...

SEO 101 Episode 474 – Google Updates, SEO Trends, AI Quick Tip Insights

Join us in this insightful SEO 101 podcast episode where we cover the latest Google updates, SEO trends, and reveal handy AI quick tips. Dive deep into discussions on Google Trends enhancements, Search Console data insights, URL parameter optimization plans, and...

SEO 101 Episode 473 – Google Updates, Search Volatility, Console Features, and Crawling Insights

In this episode of the SEO 101 Podcast, we explore significant updates from Google, including recent search ranking volatility and the launch of new recommendations in Search Console. We also discuss Googlebot's link crawling behavior, shedding light on how it impacts...

SEO 101 Epsiode 472 – AI Enhancements in SEO: SearchGPT, Reddit Block, and More

Explore the latest AI advancements in SEO in this episode of SEO 101 with hosts Ross Dunn and Scott Van Achte, featuring OpenAI's Search GPT prototype and Google's deepfake content demotion updates. Learn about Reddit's search engine block, Google's integration of...

SEO 101 Epsiode 471 – Google Tests, Internal Linking Strategies, and Local Spam

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips...

SEO 101 Epsiode 470 – Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights

In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search...

SEO 101 Episode 469 – Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained

Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard your Google Business Profiles and adapt to shifting search behaviors....

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Sign Up for SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.

indicates required
Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

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