The SEO 101 Podcast on WMR.FM

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

SEO 101 Episode 457 – Chapter 4 of the SEO 101 Learning Series

In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to...

SEO 101 Ep 456: Chapter 3 of the SEO 101 Learning Series

In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover...

SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning Series

Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, setting realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we...

SEO 101 Ep 454 – Chapter 1 of The SEO 101 Learning Series

This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is,...

SEO 101 Ep 453 – SEO Updates, Google Changes, WordPress 6.3, and Review Strategies

In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation...

SEO 101 Ep 452 – Google Updates, AI Reviews & SEO Essentials

Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice....

SEO 101 Ep 451 – Bing Compares Sizes, Local Landing Page Tips, and Schema with AI

Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile first indexing, and how to use ChatGPT for schema markup creation.  Noteworthy...

SEO 101 Ep 450 – Google Bugs, Why Blogs Rock, and More Algorithmic News

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more. Noteworthy links from this episode: Google Search bug caused a...

SEO 101 Ep 449: AI quits Google, Google UA Historical Data, Google Search Ranking, April 2023 Updates, and More

Ross and Scott discuss AI pioneer quitting Google to warn about the technology’s danger, the use of historical data to evaluate search quality, and more Google updates. Noteworthy links from this episode: Google Market Share AI pioneer quits Google to warn about the...

SEO 101 Ep 448 – Project Magi, the Product Review Update, and More Bing

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi.The hosts discuss the recent  changes to the search landscape… most notably that Bing is in the news...

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

Sign Up for SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.

indicates required
More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

SEO 101 Episode 457 – Chapter 4 of the SEO 101 Learning Series

In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to...

SEO 101 Ep 456: Chapter 3 of the SEO 101 Learning Series

In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover...

SEO 101 Ep 455: Chapter 2 of the SEO 101 Learning Series

Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, setting realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we...

SEO 101 Ep 454 – Chapter 1 of The SEO 101 Learning Series

This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is,...

SEO 101 Ep 453 – SEO Updates, Google Changes, WordPress 6.3, and Review Strategies

In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation...

SEO 101 Ep 452 – Google Updates, AI Reviews & SEO Essentials

Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice....

SEO 101 Ep 451 – Bing Compares Sizes, Local Landing Page Tips, and Schema with AI

Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile first indexing, and how to use ChatGPT for schema markup creation.  Noteworthy...

SEO 101 Ep 450 – Google Bugs, Why Blogs Rock, and More Algorithmic News

Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more. Noteworthy links from this episode: Google Search bug caused a...

SEO 101 Ep 449: AI quits Google, Google UA Historical Data, Google Search Ranking, April 2023 Updates, and More

Ross and Scott discuss AI pioneer quitting Google to warn about the technology’s danger, the use of historical data to evaluate search quality, and more Google updates. Noteworthy links from this episode: Google Market Share AI pioneer quits Google to warn about the...

SEO 101 Ep 448 – Project Magi, the Product Review Update, and More Bing

April’s latest and significant Google product review update is discussed along with the announcement that Google is building a new search engine codenamed Project Magi.The hosts discuss the recent  changes to the search landscape… most notably that Bing is in the news...

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Sign Up for SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.

indicates required
Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

Want to know how to get Google
to know, like, and trust your website?