The SEO 101 Podcast on WMR.FM

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

101 Episode 487 – Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies

In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and...

SEO 101 Episode 486 – A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices

In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and...

SEO 101 Episode 485 – Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch

In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide...

SEO 101 Episode 484 – October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights

In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge...

SEO 101 Episode 483 – A Major Acquisition, Bing and Google Accused of Stealing Recipe Content

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from...

SEO 101 Episode 482 – Impact of Google’s Breakup Talks and Interstitials on SEO

In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along...

SEO 101 Episode 481 – Google’s Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing’s Generative AI Search Update

In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the noarchive meta tag, provide insights on Bing's generative search experience, and highlight warnings about...

SEO 101 Episode 480 – Author Recognition in SERPS and Disastrous Fake Review Handling

Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display...

SEO 101 Episode 479 – Google Image Labeling and User Intent SEO Optimization

Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode. Show Notes:...

SEO 101 Episode 478 – Google AI and Maps Insights and When to Worry About Ranking Changes

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management...

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

The SEO 101 Podcast on WMR.FM is the world’s oldest and longest running SEO podcast. It has been hosted by our CEO, Ross Dunn since 2009 and before that, it had been a popular podcast hosted by David Brown, Carolyn Shelby, and Brian Mark.

In Ross’s time as host, the podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

Powered by RedCircle

101 Episode 487 – Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies

In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and...

SEO 101 Episode 486 – A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices

In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and...

SEO 101 Episode 485 – Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch

In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide...

SEO 101 Episode 484 – October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights

In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge...

SEO 101 Episode 483 – A Major Acquisition, Bing and Google Accused of Stealing Recipe Content

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from...

SEO 101 Episode 482 – Impact of Google’s Breakup Talks and Interstitials on SEO

In this episode of SEO 101, we analyze the Department of Justice's discussions on breaking up Google and what it could mean for SEO. We also examine a case study that highlights the severe negative impact of interstitials on organic traffic and keyword rankings, along...

SEO 101 Episode 481 – Google’s Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing’s Generative AI Search Update

In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the noarchive meta tag, provide insights on Bing's generative search experience, and highlight warnings about...

SEO 101 Episode 480 – Author Recognition in SERPS and Disastrous Fake Review Handling

Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display...

SEO 101 Episode 479 – Google Image Labeling and User Intent SEO Optimization

Discover the latest from Google with AI image labeling updates and insights into optimizing for user intent. Learn about the EXIF data in SEO, more Google bugs, the results of a deep dive into AI Overviews, and other optimization insights in this episode. Show Notes:...

SEO 101 Episode 478 – Google AI and Maps Insights and When to Worry About Ranking Changes

Unpack Google's SEO milestones: Wayback Machine, enhanced video regions, and commercial query optimizations. Understand Google AI Overviews' influence on top results and the significance of ethical practices for local rankings. Explore effective traffic management...

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WMR.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

In 2020, John took a step back from the show and Scott Van Achte, stepped in to co-host (officially a guest host) with Ross Dunn. Scott is now the regular co-host with a lot of SEO experience to share with listeners.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, John Carcutt, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

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Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

Scott Van Achte

Scott Van Achte

Regular Co-Host of SEO 101

Scott Van Achte has been the regular co-host of SEO 101 since 2020 when John Carcutt stepped down. Scott had also been a stand-in for many years when John couldn’t attend an episode.

Scott’s SEO experience is immense. Since 2003, he has worked with Ross Dunn at StepForth Web Marketing Inc. His position is now the Senior SEO at the company and Ross is lucky to consider him a great friend.

John Carcutt (In Memoriam)

John Carcutt (In Memoriam)

Past Co-Host of SEO 101

John Carcutt was the long-time co-host of SEO 101 on WebmasterRadio.FM and the Director of SEO for Advance Local. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran in the SEO realm, John’s perspective and insight into SEO was invaluable on the show. He was a co-host from 2010 to 2020. He is profoundly missed.

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