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Informing on SEO, SEM, and PPC since 2001SEO 101 Episode 457 – Chapter 4 of the SEO 101 Learning Series
In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to...
SEO 101 Ep 456: Chapter 3 of the SEO 101 Learning Series
In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover...
SEO 101 Episode 391: Google’s Relationship with SEOs, Rare Bing News, and Local SEO Updates
Summary of SEO 101 Episode 391 The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve into rare updates from that other search...
SEO 101 Episode 390: HTTP2 Update for Googlebot, More Google My Business Issues and Mueller Files
Summary of SEO 101 Episode 390 Guest co-host, Scott Van Achte discusses the latest SEO news with Ross Dunn such as upgrades to Googlebot, support for regional schema in videos, and another glitch with Google My Business Insights. The hosts also discuss a number of...
SEO 101 Episode 389: Google Algorithm Weirdness, Mueller Files, and SEO Questions Answered
Summary of SEO 101 Episode 389 From the Google local algorithm to Google Discover, Ross and John discuss the algorithmic glitches and weirdness over the past few weeks. They also talk about picking the best domain for a rebranding, the nosnippet tag, the pros and cons...
SEO 101 Episode 388: People Cards, Google Glitches, a WordPress Warning, and a Question Answered
Summary of SEO 101 Episode 388 Google is launching People Cards in India to allow individuals to create their own rolodex-like listing in Google (shades of authorship?), Google suffered a massive indexing glitch, Firefox renews with Google and you won’t believe how...
How To Write The Perfect Blog Post!
Writing high-quality content plays an important role in marketing your business; however, the design and layout are just as important to leave a lasting impression online. There is no secret formula to creating a fully packaged article, but here are several tips on...
SEO 101 Episode 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more.
Summary of SEO 101 Episode 387 Google has extended it’s mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the inevitable paid upgrade to Google My Business listings. John and Ross also...
SEO 101 Episode 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered
Summary of SEO 101 Episode 386 John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of descriptive text with images in search. They follow-up with insights from the...
SEO 101 Episode 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News
Summary of SEO 101 Episode 385 John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an assortment of Google News from the...
SEO 101 Episode 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19
Summary of SEO 101 Episode 384 Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The Local SEO component of the show delved...
SEO 101 Episode 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More
Summary of SEO 101 Episode 383 Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local SEO news, a Mueller file, and answers...
SEO 101 Episode 382: Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19
Summary of SEO 101 Episode 382 Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of how businesses can make the most of the...
SEO 101 Episode 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits
Summary of SEO 101 Episode 381 Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ross’s recent SEO 101 tips from his recent...
SEO 101 Episode 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered
Summary of SEO 101 Episode 380 Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to action are a key component of web...
BC Business Creates COVID-19 Websites to Make a Difference
The COVID-19 pandemic has been a soul-wringing experience for many around the world and to some extent, that has included me. You see, my wife works on the front-lines in our local Jubilee Hospital Intensive Care Unit (ICU) and I've been privy to just how terrifying...
COVID-19: Innovative Ways Businesses Are Staying Afloat
The COVID-19 pandemic is a difficult time for everyone, but businesses are the ones that are hurting the most. Stores, restaurants, and services closed down their physical businesses due to the recommendations for social isolation. While essential businesses like...
SEO 101 Episode 379: Pandemic Web Survival Tips, General SEO News and Questions Answered
Summary of SEO 101 Episode 379 COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and how to do it yourself to keep costs low...