Summary of SEO 101 Episode 385

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John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an assortment of Google News from the closure of some Google products to insights into local SEO and a Mueller file.

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Notes from SEO 101 Episode 385

General SEO News


Google agrees to start paying for news content


It Is Not Cheating Using AMP For Speed Optimization & Ranking 


Google to shutter CallJoy, virtual agent for SMBs, on July 22 


Also, Google To Sunset Google Partners Acceleration Program  


Google Tests Star Rich Results With Only One Star Icon


Google Fixed The Disqus Indexing Issues 


Web Vitals come to Google’s Test My Site tool


The Google Assistant may start calling businesses to confirm in-stock inventory


What 20 years of Google algorithm updates say about what SEOs should focus on next

Barry: “Google’s senior webmaster trends analyst, John Mueller, has joked that awesomeness is a Google ranking factor. You really need to objectively build a site that is unique, better, deeper, more trusted and authoritative then your competitors. Build an awesome site.

My advice, which I have said numerous times and is easier said than done, is to build something that Google would be embarrassed not to rank well.”



Local SEO


Google Testing (Or Rolling Out?) New 3-pack Carousel


Political & Social Commentary Or Personal Rants Not Allowed On Google Posts 


GMB Category: Why is “Dental Implants” linked to “Periodontist?” 

Yes, these incorrect Categories in GMB can be corrected.



Mueller Files

We Don’t Explicitly Measure EAT In Search Algo



End of Show Notes

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