Summary of SEO 101 Episode 384

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Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The Local SEO component of the show delved into news from Nextdoor, Manual Action reports, citation updates, and more.

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Notes from SEO 101 Episode 384

General SEO News


Page Experience Update

  • To launch in 2021
  • Largely re-branding, not critical
  • Combines several ranking factors including: (Safe Browsing, Intrusive Interstitials Penalty, HTTPS, Mobile Friendly, Page Speed, Core Web Vitals)
    – ?? Maybe discuss more on Core Web Vitals ??
  • Content will still be a more important factor according to Google Product Manager; Rudy Galfi


Top SEOs on Google’s Page Experience update and what you need to know


Discuss re-opening during COVID and what businesses can do to draw people in with marketing



Local SEO


Nextdoor rolls out free Business Posts, best practices advice

(make sure to pick your country first at the top right!!)


Google On How to Use the Manual Action Report in Search Console


Changing HTTP to HTTPS in citations

Not worth it unless they are top referrers at which point updating them is useful so they don’t appear as direct traffic.


GMB Edits Reverting Within 24 Hours. Local Viking the Cause



Mueller Files

Google Doubles Down On Guest Blog Links: Nofollow Them



End of Show Notes

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