• Ross and John discuss the Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors – Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools API Updated.

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This September 18th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. Tune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

  • Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more.

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This September 4thth SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

When StepForth performs a website audit we look at many different aspects of a websites health ranging from onsite factors such as suitable content and site architecture, offsite factors like social media and inbound links, and various performance metrics like bounce rate and crawl errors.

The primary goal of an audit is to uncover any underlying issues that may prevent a site from achieving maximum visibility. A website does not need to be performing poorly in order to benefit from an audit, even strong sites are often missing some pieces that could improve performance once corrected.

Sometimes interesting findings occur accidently when there is an overlap of unique problems occurring on a website. When completing an audit recently a combination of high bounce rates and soft 404’s, along with proper ecommerce tracking, provided clues that a site may be seeing a leak in revenue that could be relatively easy to patch. Read more…

sub-domain-zombie-hunting.minLast week I wrote an article for The SEM Post on the hazards of zombie sub-domains and how your very own site could be affected without you being the wiser. I also used an example of Houzz.com which is the 177th most trafficked website in the USA yet it is suffering from zombie sub-domains; it can truly happen to anyone.

What follows is the introduction and a link to the full article here:

Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and irrelevant or repetitive and/or thin text. Even worse, it is a waste of Google’s crawl budget on your site and such content will delay the indexing of legitimate content. In this case, however, the offense is greater than usual because we are dealing with unlimited duplicate versions of a website triggered by improperly installed DNS wildcards; I none to fondly call them zombie sub-domains.

DNS wildcards are used in a variety of ways but in this case I am focusing on the desirable redirect from a non-existent or miss-typed sub-domain to the appropriate URL (e.g. the root of the TLD).

Please continue reading my article “Why Google Dislikes Zombie Sub-Domains” at its official home on The SEM Post.

Google Webmaster Tools Notifications For Faulty Redirects and New Color-Coded Fetch As Google; Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds The Lack of Unannounced Penguin Updates; Low quality guest blogging is considered little or no original content by Google.

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This August 14th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

  • Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong.

Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On.

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This August 6th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

  • The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversy and more MozCon 2014 takeaways including Stephanie Beadell on Bad Data via Surveys, Stacey MacNaught on Content Creation and Rich Millington on Building a successful community

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This July 30th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM

More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds, Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also, Ross talks to Mike Ramsey of Nifty Marketing, who spoke about Local SEO Lessons from Small Town USA

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This July 16th 8th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunesTune in to SEO 101 LIVE every Thursday at 1pm PST / 4pm EST on www.WebmasterRadio.FM