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The StepForth Web Marketing Blog

Informing on SEO, SEM, and PPC since 2001

The Power of Social Media

Social media is a powerful thing. Sure, it is great for chatting with your buddies and seeing vacation photos from your parents cruise but the real power and value to consumers is the ability to easily and quickly correspond with business. Over the years I have had... read more

Google Expanding Paid Ad Reach

Back in February it was confirmed by Google that the SERP layout would be altered to place four paid ads at the top of results and that the right hand column ads would be removed. At a press conference this morning Googles Sundar Pichai has confirmed that they will be... read more

Google Moves to Streaming Apps in Mobile Search

Today, Google announced a very intriguing addition to its mobile search offering; mobile app streaming. The concept is based on the idea that certain information you are searching for may be found within a particular app and therefore Google should show you that... read more

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