1-877-385-5526 info@stepforth.com

Blog

The StepForth Web Marketing Blog

Informing on SEO, SEM, and PPC since 2001

Do XML Sitemaps Need to Load Fast?

Today on SEO 101 the guys talk about Google beating Amazon for product-search reach, but rivaling sees greater loyalty. Google sends “violating ad experiences” violation notices to site owners. They also discuss Google’s push for SSL, and Changing “Date Published”...

read more

SEO 101 Interviews Mike Blumenthal

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels. This June 26, 2017 SEO 101 podcast is available...

read more

Knowledge Graph & Local Tests

Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community. This June 12, 2017 SEO 101 podcast is available now: listen or Download (right click...

read more

Bing’s Local Bots, SEO Myths and Q&A

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion...

read more

Google Local Tests & Low Quality Content

Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their...

read more

Project Owl, Google News and Future Tech

Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on...

read more

Google Crack Down on Unethical Partners

Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news. This...

read more

Archives