The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
Google Phases Out Chat and Call History from Business Profiles
Google announced it will be removing the chat and call history functionalities within Google Business Profiles, prompting business owners and marketers to adapt and find alternative solutions. The Announcement On May 29, 2024, Google emailed its Business Profile users...
Screaming Frog Returning 200 and 404 Status for Single URL
When working on a client site recently I encountered a strange issue that had me scratching my head. I took to Google and was unable to find a solution. I eventually sorted things out, solved my problem, and all was right in the world again. I want to share this issue...
4 Steps to Leveraging Pinterest for Business
Pinterest is an ideal platform for any product or service-based business to showcase imagery. Pinterest has the ability to share niche images that are pinned by people. Most images on Pinterest are linked to their original source such as a website - this is how...
Why Should You Blog?
A blog is a very useful tool to have on your website. Blogs are platforms where you can highlight views, ideas and talk to your audience. Blogs don’t always have to be about business. The three most common reasons for having a blog are to talk about passion projects,...
Basics: Why You Should Use Video On Instagram
Instagram is a social network focused on visual sharing - a user's main intention is to share and find only the best photos and videos. As a business owner, you can utilize this platform to boost your visual marketing, enhance brand awareness, and showcase the...
SSL Is Here To Stay!
Like having a business plan is essential for your business growth, so is SSL, especially if you want to rank well on Google in 2018. Why not? Implementation of SSL will have minimal impact on your current rankings and in return set you up for success! Google Cares If...
StepForth’s 15-Minute Social Media Audit
Social media matters in 2018. Social is the direct funnel where businesses and followers/clients can interact. These interactions are special because they don't have to be business related. Yet, the hard part about social media is the number of platforms you may have....
How to Brand Yourself on Instagram
Does the thought of social media scare you? If yes, is it because you don’t know how to brand yourself? There is a lot to consider especially if you want to attract followers and likes. Building a brand on social media isn’t only important for your business, but it is...
4 Reasons Why You Should Be Using Social Media To Promote Your Company Content
There are many ways that you can promote your written content today. Over the last five years, social media has become the multifaceted platform to reach new and current clients to engage in your work. No matter the size of your business you’ll always have to help...
The SEO Analogy: The Untechnical Explanation
SEO: How It Can Help Your Business? SEO stands for Search Engine Optimization and is defined as the action one takes to optimize their online platform for indexing and ranking. So, why is this important? Achieving high rankings increases overall visibility. It is...
Long Overdue Introduction: Project Manager
I’ve never found a better formula for web marketing in the last six years - what you need is a team of witty SEO masterminds, multiple projects, and 20 years of experience to deliver measurable results. This has been StepForth’s secret to success since 1997. My name...
SEO Spam Emails
Something that frustrates me is the onslaught of SPAM SEO emails from companies and individuals phishing for one's information. I often receive forwards from clients sending me these emails asking me to look into the claims, or suggesting that we must be missing...
Douglas Magazine Feature: The Frontier of Search Engine Optimization
StepForth Web Marketing had the wonderful opportunity to partner with Douglas Magazine for their February-March 2018 entrepreneur issue. With a cameo feature, CEO Ross Dunn was able to give readers an inside look at the expanding frontier of SEO and the 5 most...
Victoria’s First Ever Search Engine Marketing Summit
On October 4th, 2016, I will be speaking at Victoria's first annual search engine marketing summit along with four other great speakers and I would love it if you would join us; tickets are available at an early bird offer of just $99 until Sept 1st! The Victoria SEM...
Adwords added to Local, New Click to Text
Earlier this week Google has announced a few new changes to AdWords and the way that ads will be displayed in the near future. More Paid Ad Spots The first is a new paid listing which will appear in the local block, adding to the already paid regular organic listings....
The Power of Social Media
Social media is a powerful thing. Sure, it is great for chatting with your buddies and seeing vacation photos from your parents cruise but the real power and value to consumers is the ability to easily and quickly correspond with business. Over the years I have had...
Google Expanding Paid Ad Reach
Back in February it was confirmed by Google that the SERP layout would be altered to place four paid ads at the top of results and that the right hand column ads would be removed. At a press conference this morning Googles Sundar Pichai has confirmed that they will be...
Google Moves to Streaming Apps in Mobile Search
Today, Google announced a very intriguing addition to its mobile search offering; mobile app streaming. The concept is based on the idea that certain information you are searching for may be found within a particular app and therefore Google should show you that...