How to dig into keyword research with lesser known tools, the perceived impact of Google’s title tag alterations, and the importance of accuracy for business listing profiles. The gents also discuss some Mueller Files, a gap in Google My Business tracking, and they...
Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome that includes the ability to...
Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam Update, optimizing Google My...
Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google Search Console, the hosts dig into what is known about...
Although Google My Business has been curtailing its services during the COVID-19 pandemic, they have finally provided business owners with a way to announce their special hours and operating circumstances using a new post-type in Google Posts. Up until now, companies...
Summary of SEO 101 Episode 376 This week John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google...
