Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB’s new name, Google product reviews update, and other local SEO news that can help improve the performance of your business.

Noteworthy links from this episode:


Transcription of Episode 422

Ross: Hello, and welcome to SEO 101 on WMR.FM episode number 422. This is Ross Dunn, CEO of StepForth Web Marketing and my co-host is my company’s senior SEO, Scott Van Achte. 
Are you having a good week, buddy? 
Scott: I am having a good week, although, don’t go to the post office. I’m just gonna say that right now. If you go there, kiss your kids and your wife goodbye or your husband or whatever. Luckily, I got out of there.
Ross: Yeah, I’m always paranoid whenever I go there because I know it’s gonna be bad so I try to go at the latest point that’s open. Never go around any time of rush hours but I guess this time of year, it won’t matter. 
Scott: It probably doesn’t matter. I don’t know. It was quite a line and then with COVID, people were spaced out, which they should be, which is great. But it’s like a little postal outlet inside a drugstore so the lineup just went everywhere. I don’t even know where to go, there’s just people but you know, that’s how it goes sometimes. 
Ross: Understandably, November was a bit of a write off. We managed to get a couple of episodes in. One just before John’s passing and one after, commemorating our lovely friend, John. Now, we are in December and we’re doing a bit of a November catch up. There was a lot that happened that month that we didn’t get a chance to cover. Frankly, I’ve been in a bit of a cloud just trying to deal with the work I have. It’s been a rough month so some of these, I’m not even up to date on. So this show is going to help me. Thank you for making a lot of the notes there, Scott. As you said, you’ve done it all before each episode we were going to record and I just didn’t feel up to it. I appreciate your help. 
Google released a spam update in November. It’s very unimaginably called, “The November 2021 Spam update”. What do we know about that, Scott?
Scott: There’s not a lot that I knew about it except for they were targeting spam in general. Google didn’t specify what forms of spam, I’m assuming they’re not talking about the lunchmeat but the more traditional SEO spam. Generally speaking, unless you’re in an industry that’s heavily spammed, this probably won’t affect you much. If your competition above you is playing dirty, maybe you moved up a few spots. If you’re playing dirty, maybe you got hit hard. If you play by the books and you’re not doing anything shady, you should be okay with this one. 
Rollout was in the first half of November and that was completed by around the middle of the month. Any changes you can expect to see from that update are long in place now so if you’re good now, you don’t have to worry. 
Ross: Good. The next one here, Google had rolled out a core update in November and this caused a lot of frustration simply because it was so close to Black Friday, if it wasn’t even on the day. Anyway, it was very close. It’s too long ago for many to remember but there was a Florida update eons ago that was done just before Christmas and it tanked millions of websites that were all ready to go and profit finally from the big Christmas. They all tanked. They were just removed. Others, of course, moved up and they were happy. The hit was just too hard on the economy and Google was very delicate and careful from that point on, not to make any changes like this near these big selling times. But they’re back at it. Fortunately, it does seem as though it didn’t have a massive impact financially on, at least not that I’d heard of, any businesses. Did you see anything on that? 
Scott: I haven’t really seen any signs, like none of our clients were hit from it that I noticed… that happened, I shouldn’t say “that I’ve noticed” because I would have noticed if it happened. So yeah, our clients weren’t hit. I haven’t heard of any significant issues with people but it does sound that the issues that the industry is hardest hit were in the health industry. We don’t tend to have a lot of health-related clients at any given time. I guess a lot of the Your Money Or Your Life type stuff was hit. One thing I actually found kind of interesting, I think it was Search Engine Land that published a list of some of the biggest winners and losers from the core update and one of the biggest losers was YouTube. That’s always kind of fun when you see Google do an update and hurt their own properties. I guess it shows they’re not biased, at least not in that case. 
Ross: True. Well, we did see some dips. I think it was October for some of our dentists. Nothing major but definitely some impact in rankings for, our other company that just focuses on dentists. Anyway, they have, however, rebounded in early December. As with everything, when it comes to these kinds of updates, John and I talked about this constantly over the years, you can’t overreact, just assume the best (unless you were doing something stupid and you know it). You’re generally going to bounce back, you’re gonna see some drops in rankings that will be very frustrating. You’ll see some drops in sales perhaps or maybe those rankings that were dropping really weren’t leading to sales, maybe they weren’t high intent keywords, ones that people were using to search to buy, they were just searching to research, or just surfing. So you have to keep that in mind. The worst thing we’ve seen is our clients who overreact, make hasty decisions, hurt their website and end up having to come to us to fix it. All because they had jumped the gun. It might take three weeks, it might take a month but it typically does steady out and things return to normal, unless you’re doing something risky.
Scott: That can even happen on a day to day basis. I mean, Google updates algorithm. What was the last count we heard? It was like 400 and something times a year. We’ve seen cases in the past where clients ranking, let’s assume they’re number one, they drop to number three and then they freak out so we get an email then we go to look, “You’re still number one” they look again “Oh, I’m back to number one” like yeah, that’s how fast it goes. You don’t really want to panic about any kind of ranking change unless it’s gone on for several weeks or even months, in some cases, depending on the situation.
Ross: Uh-huh. What’s this next one? 
Scott: If you haven’t had enough with core web vitals and all that stuff, Google will be adding page experience ranking signals to Desktop Search starting in February 2022. You’ve got a few months to go to fix up your site in order to not see anything happen is kind of what I’m gathering.Ross: Yeah, I’m trying to figure this out. 
Scott: Yeah, the page experience update applied to mobile earlier this year and everybody panicked leading up to it thinking their rankings are going to tank and there’s gonna be this big major thing and it wasn’t. It was basically a tiebreaker type situation. I’m guessing it’s going to be the same for desktop. The ranking signals are going to be basically the same as we’re finding with mobile, but applying to desktop search. I don’t expect to see anything major but if you have issues, you might want to look at them but don’t panic about it. 
Ross: Yeah. My confusion, I guess, is just around why they even need to do this because they’re not really focusing on desktop for rankings, anyway. I guess it’s just a… I don’t know, to ensure that people have a good experience and if desktop’s really bad, they’re going to note that? It’s  sort of strange. 
Scott: Yeah, it is strange. Especially with our whole mobile-first attitude. Like I said, I don’t expect to see anything. The same signals that you can see being applied for mobile for page experience are going to be applied to desktop. With, of course, the exception of mobile-friendliness, although wouldn’t that be funny? 
Ross: Yeah. Which is actually a good segue into the next piece, which seems to connect, which is that Google is confirming that intrusive interstitials will apply to desktop sites. The potential drop in rankings will apply to desktop sites, which is good, because there are a lot of them out there that are just awful, awful to view. Bouncing all over the place whenever you’re trying to work on it.
Scott: There’s nothing worse being on desktop, well mobile is even worse. But even on a desktop, you go to click the button or you’re reading and then an ad pops up and takes up half your screen and pushes your content down. You don’t know where you left off or your button disappears, or you click on the wrong thing because it moves right as you click. It drives me crazy. Those sites should all be just banned forever. 
Ross: Yeah, I’m having a brain fart moment. I mean, cumulative layout shift, is that interstitials or is it interstitials when there’s a pop up that just appears out of nowhere? 
Scott: Oh, you know what, you’re right. I’m making a mistake there. I’m thinking cumulative layout, not interstitials 
Ross: There we go. See, we make mistakes too, not that any of you guys listening are surprised. 
Scott: That’s my first one, actually. Yeah, I’ve never done that.
Ross: You never make them. These are ones that pop up. Either way, they’re annoying as hell. That’s not the word I wanted to use. They’re just annoying. I’m glad that they’re gonna be looking at that. I really didn’t know that they weren’t, quite frankly, I just assumed they were but there you go. 
Scott: It’s tricky because with mobile-first indexing, I kind of assumed they were already looking at it as well. I feel like since I started, demoting sites with intrusive interstitials, I’ve been seeing fewer and fewer of them on desktop as well. I think people have taken the hint that it’s bad and this will just reinforce that a bit. 
Ross: Good. Alright, let’s take a quick break. When we come back, we’re going to talk about another annoying Google name change. We’ll be right back. 
Welcome back to SEO 101 on WMR.FM. Hosted by myself, Ross Dunn, CEO of StepForth Web Marketing and my company’s senior SEO, Scott Van Achte. 
So Google’s changing the Google My Business name again. I love this little list you put up here, thank you. I know there’s so many names,

  • Google Local was in March 2004
  • Google Local Business Center March 2005
  • Google Places 
  • Google + Local in 2013
  • Google Places and Google + Local combined into Google My Business in June 2014
  • And now Google Business Profile November 2021

So why did they do this? Well, I was reading about it because it just astounds me these changes they make. Anyway, it’s because Google My Business was only used in one place, sort of a public facing entry point but when you actually went into your profile to edit it, it said Google Business Profile. So they’re saying that the thing goes and they decided to consolidate and make the same name, it is a better name. Then again, they didn’t ask the public what it should be. It should have been this, probably from the beginning. Anywho, it has changed Google Business Profile and now, all marketing companies just have to have a wonderful time going back and changing all their materials, intake forms, and all that too, instead of “Google My Business” to “Google Business Profile.” Thank you, Google. 
Scott: We’re gonna get it wrong about 100 times. Stay tuned to every single episode of SEO 101 for the next five years because I still say, “Google Webmaster Tools” sometimes. What’s it been like? Five years now? I don’t even know. 
Ross: Yeah, since it turned into Google Search Console, I know. 
Scott: Or Google AdWords? 
Ross: Yeah, Google AdWords to Google Ads. What’s going to change in the next month? I don’t know.
Scott: I’m not sure yet. I’ll let you know. 
Ross: Yeah. Actually, you know what? Maybe in the new year, we should do a predictions show and we’ll predict all the new name changes. 
Scott: Well, it’ll probably be like Google Meta Ads or something, or Google Beta…I don’t know,  not beta. 
Ross: Alright, Google feels that machine written content may be okay for ranking soon. Now, what does that mean? For any of those out there who’ve been trying any artificial intelligence (AI) writing apps or content creation tools, they don’t turn out content that’s ready to use. They need a lot of tweaks and fixes because AI is good but it’s not great. It’s certainly nothing that an editor wouldn’t completely tear apart so they feel that it will get good enough at some point. Right now, it’s against Google guidelines. I don’t really understand why it’s against Google guidelines. I think that it should be very clearly stated that crap content is against Google guidelines, which is pretty much true. So, get a machine-written and tweak it. I don’t see a problem with that.
Scott: No, I don’t either, and it makes sense that they’ll be accepting of it in the near future. As long as it’s well written and reads well, who cares? 
Ross: Yeah, exactly. I don’t know. The point is, it says what needs to be said and it makes business owners’ life’s easier, they’ll be all over it. Whether they like it or not, they’ll be all over it. And what will Google be able to do about it? If it’s edited by humans, it won’t be as obviously machine-written at that point and it’s a whole lot less time and money to do that. 
Scott: I wonder if part of the reason Google is against it kind of falls in line with the old scraper websites and just like mass production of content just being dumped out there. Because right now, if you had something machine-written and it was well done and even proofread, you wouldn’t know but if you suddenly have a million pages of content, obviously it was machine-written. I wonder if that’s sort of their trigger point is — volume, right now? 
Ross: Well, yeah. What’s happening, of course, are these affiliate sites. They’re going out there and sourcing many, many versions of a page from different people saying the same thing. Then their AI tool is essentially spinning it into something that makes sense. Then they’re posting that and they’re mass launching new websites. I knew people that did that. I’m sure they still do it and they do well from it. I don’t know how they sleep at night, knowing that they’re going to get pegged. They always do, they always lose their rankings for those pages. The thing is, they have literally hundreds of websites so they just expect to turn. There’s a certain amount of them that won’t work anymore, they delete them, throw them in a bin then move on to the next one. That’s a weird world. 
Scott: I’d be too stressed, I won’t be able to handle it. 
Ross: I knew I couldn’t. I tried it at one point way early on. I was like, “No, this isn’t for me.” It felt kind of dirty. Well, never mind the stuff you tend to have to sell to get into that market and make money. It’s not exactly ethical. So no, not enough. It’s not good enough. Money is not everything. 
Ross: Bolded text – I got a kick out of this. Tell us a little more about this. 
Scott: Yeah, I kind of did too because it’s something that we haven’t really looked at a lot in a long time, like 15 – 20 years ago, bolding text had a big role in SEO and now, apparently, still does. Well, not a big role but John Mueller was saying that bolding important pieces of text in a paragraph can improve a web page’s SEO, and help make the content easier for Google to understand. It surprised me but you know, as long as you’re not bolding everything, you don’t want to bold a huge paragraph. But if you have to bold an important sentence or a phrase within your main content, it’s actually recommended right now. I guess some things come full circle, or maybe they don’t die when we think they do. I don’t know.
Ross: It feels like a flashback. I just can’t quite believe they said it, honestly. 
Scott: It’s almost like I made it up but I didn’t. It’s not April 1st. 
Ross: It wasn’t even a double take, it was a triple take when I saw that on the news. I’m like “Bolded text? Huh.” I mean, don’t get me wrong, I’ve never avoided doing it. When it made sense to do it, I probably did, just make sense from an SEO standpoint. We kind of do SEO without even knowing it now because we’ve been at it so long. It’s the logical formulation of content in a way that Google understands and that people understand that creates the right picture of what we want to present…I don’t know, I don’t know how else to put it. It probably lacks eloquence about it but anyway, it’s so straightforward, and I guess bolding is too. If it’s bolded, it’s typically something that’s important on the page. 
Scott: Definitely it’s logical. 
Ross: Yeah. Sometimes, I guess they try to trick us into thinking like Google is still logical, which at times, I don’t think it is. 
Scott: Yeah. I think if they bring back the meta keyword tag, I think I might just have to retire at that point.
Ross: Some say they still use it. 
Scott: I see it all the time. I still see it when I do audits. I’m always blown away by that. 
Ross: Talking about Google and being crazy and I don’t know… this whole thing recently in the news about them letting go of people who refuse to do things because it was against their “don’t be evil” clause, which was part of their mandate when they launched, but it isn’t anymore, which isn’t a big shock since they went public. They’re like, “We don’t want to be restricted by ‘don’t be evil.’ We’re gonna remove that from our tenets.” 
Scott: Being evil is way too much fun. Why would you ever?
Ross: So these poor buggers who don’t want to do anything that’s against their conscience are getting fired. I guess they were there from the beginning. I don’t know why they would do it otherwise because they’d have to be pretty daft to think “This is not Google now.” Frankly, they’re in the American corporate economy, in a highly capitalistic world. Unfortunately, that’s just the way things are at those big levels. I can’t imagine a company that big ever being ethical anymore, especially publicly traded. 
Scott: I don’t think you could be 100% ethical when you’ve got… I don’t know, what’s their valuation? Is it over a trillion yet? Then you’ve got how many 1000s of employees. I mean, you should be ethical but I don’t even know if it’s possible when you get to numbers like they’ve got. 
Ross: No. Anyway, a bit of a detour there. So, some current news, we’ve done our catch up. 
Scott: Welcome to December. 
Ross: Product reviews update is rolling out, what is that all about? 
Scott: If you have a website that focuses heavily on reviewing products and you’ve got affiliate links to Amazon, or wherever, this could very well affect you. There was a product review update back in April, this is sort of the sequel, I guess, to that update but it’s much more disruptive than the one back in April. As with all of these updates creatively named “The December 2021 Product Reviews Update.” I missed the names of furry animals and places and things. 
Ross: Yes, but although, it makes way more sense, doesn’t it? People can actually understand it if they’re not in the know. It’s not like a bro club anymore. 
Scott: Does life really need to make sense? Put some fun back into it. Whatever, we can make sense of this, I guess, it’s all good. The rollout is expected to last about three weeks. We’re about halfway there. I believe it started on December 1 and probably by the time you’re listening to this, it’ll be right near the end of that. If you’re seeing things disrupted and you’re in the review sort of world, there are some things you can do. You’ll have to wait till the next update to recover if you are hurt from this, which will probably be in six months if their typical rollout schedule has taught us anything. There are a few little tricks here that we read about. Some of the new best practices provided by Google actually include: 

  • Providing evidence such as visuals, audio, other links, to support your authenticity and expertise.
  • Including links to multiple sellers. This one actually, I found interesting. If you’re focused heavily on Amazon, or a single seller affiliate type setup, throw other vendors out there. If you’ve got Amazon, find other places that also sell the same products and give your readers some options. That’s something that sounds like a good idea. I was kind of surprised to see that but that’s great.

Ross: When I was reading that,…Well, first of all, gotta check all the beginning parts that you’ve mentioned there because providing evidence to support authenticity, these are affiliate sites, most of the time. 
Scott: They are. They really are. 
Ross: They’re not really going to have much luck with that. Nevermind this next part, which is to offer multiple options to purchase. Well, frankly, the affiliate is trying to market their one outlet where they make the most money. So it is going to be interesting, this really could change the landscape. I’m not saying they won’t be able to adapt but it probably will have a fairly substantial impact on their income because they’re going to have to suggest other products, which they likely didn’t choose because they were getting less commission or don’t get any commission. It all depends on how much teeth this has. If Google has a system that’s clear and easy enough to detect whether or not they don’t have multiple purchasing options and they ultimately dropped out of rankings, or at least significantly dropping, in terms of visibility then it could be a real shift in the whole marketplace. I like the idea of this. I mean, we both have played with affiliate marketing in the past and we both did all right with it. I couldn’t keep it up. It wasn’t of interest to me. It was primarily promoting one product even though you tried to make it look like you weren’t, which is pretty much every affiliate site out there. This is a good way to fix it. 
Scott: It’s not entirely white hat, necessarily. It can be but if you really want to compete… I was the same thing, I was making a bit of money on the side doing affiliate stuff. The problem is it’s so volatile and you can’t really do it as a side hustle anymore. It has to be your full time commitment if you want to be successful at it. That wasn’t for me, a volatile industry where maybe I’ll do really well or maybe I’ll miss a couple mortgage payments. It was kind of a no brainer to not go that route. 
Ross: It can be very feast or famine. The people who do it full time are stressed cases or Type A’s that can handle anything. One colleague of ours, I haven’t talked to in years, I know he’s actually gone elsewhere and done other things but when I knew him in the affiliate days, he had 700 websites running at one time. I nearly fell off my chair when he told me that. But like I was saying earlier, there’s churn so he’ll lose maybe 100 of them in one month because their footprint or our fingerprint will be noted by Google as spammy and they’ll be removed but then he just is already in the middle of launching another 100. It’s astonishing. With this particular system in place, with this filter that Google’s applying with algorithmic update, if they do a good job of catching them, it could really change things. I hope it does because they’ve had a bit of a free lunch for a long time. Not to say they’ve had it easy but it’s time to mix things up and that’s one area of the internet that I find really annoying. 
Scott: Definitely can be, absolutely.
Ross: Alright, some local SEO news. The title you put here, “9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says.” Who listens to Yelp anyway?
Scott: No, this is from Search Engine Land, come on. 
Ross: Oh, alright then. 
Scott: Well, the article, but it was Yelp. I included this because I wanted to reinforce this information to clients. We’ve been telling people this forever. First, the study included 1500 people from the US over the age of 18. Eighty eight percent (88%) responded that if they see a negative review, they tend to be able to overlook that negative review if the business has responded adequately to it. We tell clients this because you can’t control what reviews are left, you can only control how you respond. I wish I could give more information on this but we’ve seen a one case where we have a short-term client who responded in really nasty ways to negative reviews. If somebody had a complaint, they would just freak at them publicly, in Google, where everyone can see and it’s like, “What are you doing?!” Seeing the survey of 9 out of 10 people able to overlook it, respond nicely, even if you hate the person and you know them. Just be really kind and apologetic. Try to resolve the situation publicly because your next customer is going to see that. We tell it to people and I like it when I see little studies like this to sort of reinforce what we’ve been saying, 
Ross: You got to think about the psychology of it too. Also, make sure to reply to positive reviews, saying “Thank you so much, we really appreciate it. Working with you and we hope to do so again.” When there’s a negative one, “Hey, we are so sorry to hear that you’ve had a bad experience, please contact this number so we can help you out and resolve this.” When you see that it’s just so like, “Wow.” If I say something negative, they’re gonna respond. Sometimes, someone will say something completely trashy and awful and if that isn’t removed by Google, or you can sometimes have it removed but responding to it saying, “I’m sorry, but actually, we have no record of you as a client. If you’d like to contact us, we can try to help you but we don’t have any knowledge of you ever visiting our business.” When you say stuff like that, and it makes the person look like they’re just insane (sometimes, frankly, they are) but then you’re also replying to positives, it just shows that someone’s going to get a reply. They can’t just leave it there and move on. They’re going to get replied to and you know, sometimes that deters people from acting like fools. So that’s a good thing. 
Alright, I love this next bit because you did actually tell me you thought it’d be neat to do this, but someone did. 
Scott: I had full intentions. I think it was just last week or the week before, I say “I should write an article that just summarizes all of John Mueller’s little SEO tidbits and actionable items that he said over the past year or two.” Then I swear, it was like the next day I looked it up and look at that, it’s been done. Matt Southern published it last December 1 at  Search Engine Journal “57 SEO insights from Google’s John Mueller.” He beat me by like a day. That just tells me, if you have a good idea, run with it. Don’t wait. I would have had 58 ideas if I was writing it. 
Ross: Of course you would. 
Scott: Actually, the bold text thing being helpful for SEO, I don’t think is on this list. I’m just gonna copy his article and add that as number 58 and I’ll back date it to November 30, even though that’s not a thing. 
We obviously can’t go through all 57 on the show because that’s like, probably three or four shows worth of tips. But we’ll maybe talk about a few of them here, I don’t know. I’ll definitely post the link in the Facebook group, you can find that, you’ll see that link there. It’ll be there already because I’ll do it right after we finish recording. Lots of good tips in there, go through and read the list. You’ll probably find some tidbits that you’re not implementing, you’ll probably learn a little bit there. The best part is it’s direct from the mouth of Google so you got to love that. 
Ross: I haven’t looked at it yet but if there’s 57 SEO insights, would you say that they’re all still relevant? 
Scott: I didn’t read the list in great detail. It’s 57 Tips, who has that kind of time? I did scan it and look at some of the headlines in that and I think they’re all pretty relevant. It doesn’t look like he goes back too far in time to generate this list. I would also hope that because Matt published this in December 2021, that he’s not publishing ones that are now outdated. I’m giving him a little bit of credit there, maybe a lot of credit, I don’t know. 
Ross: One of John Mueller’s talks about, (I’m contradicting myself here. I mean, it really isn’t time sensitive) is fairly basic. “No, no, we don’t do this.” “No, no, no, what are you talking about?” “This is how it works. This is simple. It’s not that big a deal. Don’t get all stressed” and all that kind of stuff. How many times did you or John Carcutt say “it depends.” So it’s probably a lot of “it depends” responses. 
Scott: Absolutely. There are a lot of pretty simple things that we’ve talked about, like one of them is talking about ‘core web vitals being a tiebreaker,’ of all things. We’ve talked about that before. He’s got like, ‘Google, my business is essential for local search rankings’ which we know that, it’s not a surprise to us but if you don’t listen to the show often, or you’re not focused heavily on local as you maybe should be, that’s important. Make sure you’ve optimized that profile. Having tags is still a strong signal, which actually surprised me because I thought there was a lot less value in having tags these days. That’s just from August, I believe so you know, there’s still value there. ‘Spelling and grammar high priority,’ which doesn’t surprise me and I always fix spelling and grammar issues when I find them, or even recommend them if I’m doing an audit but I wouldn’t have necessarily thought of it as a high priority, 
Ross: I would think of it as a quality signal so it’s very low priority but still, if there was a ton of spelling issues then it might be a bit of an indicator of either AI or poorly written offshore content that no one wants to read. It would be a bad experience which Google abhors. 
Scott: Like anything auto translated would be a good one, or auto transcripts as well. 
Ross: Yeah, by Google’s own tools. 
Scott: I know, right? You got to just laugh at that stuff, I guess, I don’t know. If you hire somebody to do it for you, check it out but you probably don’t have to worry too much about it. But if you do your own SEO, or you are an SEO in charge of other people’s sites, take a look at this list. I’m sure everybody can find at least a few points in there that they didn’t know and because it comes from John Mueller and not just people speculating on what’s important. It’s a pretty valuable list I feel. 
Ross: Cool. Thank you very much, that’s great. Alright. 
We usually don’t mention the date, but today’s the 8th of December and it’s hard to believe that next week is our last full work week for all the staff. There is a small chance that we won’t get another show in before the end of the year and the holidays. If we do, so be it, we’ll just have to say this again. If we don’t, I just want to wish everyone a wonderful holiday season. Hold your loved ones tight and have a great time and enjoy those moments. You never know what happens these days. We’re living in quite the times, there’s always some crazy stuff happening and I don’t know, makes me not take for granted so much of the time I have with my loved ones and it is a great time coming up. I hope everyone has a chance to enjoy it. We’ll definitely see you in the new year with some more shows and we’ll try to change things up and get some more guests on the show, maybe some guest hosts. It’s going to be a good year, much better than 2021. After all, 2021 was slightly better than 2020. 
Scott: Can we make 22 significantly better than 21? Not that 21 was all bad, it certainly wasn’t all bad, but I’d like a bigger job in positivity. 
Ross: Yes, I’m just afraid. I’m afraid to say that but yes, let’s say that! 2022 is going to be an amazing year and I hope it is the case for everyone out there. Wow, time has flown eh? 
Well on behalf of myself, Ross Dunn, CEO of StepForth Web Marketing and my company’s senior SEO, Scott Van Achte, thank you for joining us today. If you have any questions you’d like to share with us, please feel free to post them on our Facebook group easily found by searching SEO 101 podcast on Facebook. Have a great week and remember to tune in to future episodes which air every week on WMR.FM
Scott: Great. Thank you for listening, everybody.


Mueller File: