The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001SEO 101 Episode 481 – Google’s Questionable Use of Chrome, Mobile-First Indexing Challenges, and Bing’s Generative AI Search Update
In this episode of SEO 101, we explore Google’s controversial data practices and the implications of mobile-first indexing. We discuss the phasing out of the noarchive meta tag, provide insights on Bing's generative search experience, and highlight warnings about...
SEO 101 Episode 480 – Author Recognition in SERPS and Disastrous Fake Review Handling
Explore the latest Google updates in SEO, including the recognition of content creators in search results, fixes in the Google Search Console, removal of the cache feature, warnings about fake reviews on Google Maps that will likely prove disastrous, and the display...
SEO 101 Episode 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered
Summary of SEO 101 Episode 367 John and Ross covered the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They then ended the...
SEO 101 Episode 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered
Summary of SEO 101 Episode 366 Ross and guest co-host Scott Van Achte briefly discuss the results of the September Google Algorithm Update, followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a...
Instagram Marketing: 10 Best Tips to Get Instagram Followers in 2019
Many companies and brands recognize the power of Instagram as a marketing tool. Given this platform’s immense popularity, both individual users and businesses find ways to get Instagram followers to boost their branding and marketing efforts. But while it’s easy for...
Should You Chat with a Google Ads Representative? Here’s What to Know
When you own a business whether it is based out of your garage or an office building, you have to think about advertising. Promoting your product or service is how you get more customers in the books and grow your business. There are countless advertising strategies...
Should You Chat with a Google Ads Representative? Here’s What to Know
When you own a business whether it is based out of your garage or an office building, you have to think about advertising. Promoting your product or service is how you get more customers in the books and grow your business. There are countless advertising strategies...
SEO 101 Episode 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners
Summary of SEO 101 Episode 365 The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not...
Top Medical Marketing and Media Strategies for Healthcare Providers
Medical marketing has changed along with the policy and technological improvements in healthcare. Pro-modern healthcare legislative measures were implemented to meet the growing demands for healthcare. And thanks to technology, people now have better access to...
Maximize Your Google My Business Listing with New Features in 2019
Google has rolled out multiple updates this year including Google My Business new features for local businesses. The latest updates for Google My Business were officially announced on June 20. According to Google, Google My Business has helped more than 150 million...
Maximize Your Google My Business Listing with New Features in 2019
Google has rolled out multiple updates this year including Google My Business new features for local businesses. The latest updates for Google My Business were officially announced on June 20. According to Google, Google My Business has helped more than 150 million...
SEO 101 Episode 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux
Summary of SEO 101 Episode 364 Google’s changes to the nofollow link attribute and quality rater guidelines caused a stir, while people in Dallas searching for local events were shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool...
SEO 101 Episode 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners
Summary of SEO 101 Episode 363 John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names. They also discuss why mobile versions of sites may show in desktop search, more news on Google’s efforts...
Get More Patients: Healthcare Marketing Strategies That Work
Working in the competitive healthcare industry is already difficult on its own. But for medical professionals who have businesses to run and staff to lead, it could be doubly challenging. Managing your private practice requires not only years (or decades) of medical...
SEO 101 Episode 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions
Summary of SEO 101 Episode 362 John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Important Links from...
SEO 101 Episode 361: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions
Summary of SEO 101 Episode 361 This episode is again guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to...
SEO 101 Episode 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners
Summary of SEO 101 Episode 360 This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove noindex directives from their Robots.txt. They also discuss some more Google My Business...
Marketing a Doctor’s Office: 10 Best Secrets for Success
What is your best medical marketing strategy for your doctor's office? As with many other industries, the healthcare sector has seen a lot of significant changes in recent years. Industry trends continue to shift to reflect the changing behaviors of patients and...