An "action" sign for starting the recording of video. Includes social media icons like YouTube, Vimeo, etc.Social media marketing is a must-have facet in any business nowadays; it helps your company stay connected with its audience, create a wider networking circle, and keeps you relevant. By implementing a web video into your social media platform, you will be able to stand out amongst your competitors and more easily connect with your audience. This process doesn’t always come easily though, and many times people will miss the mark with their video. Here are the top five mistakes people make when video content:

Video is Too Long

One very important thing to remember about social media is that it is constantly being updated. People want the newest information as quickly as possible and social media platforms cater to that mindset. To create successful videos on social media – you have to keep it concise and interesting. Yes, you may have a lot of information you want to convey to your audience but be sure to not pack it all into one video. Cut it up into short, easily digested snippets where your audience can be in and out in less the four minutes.

No Plan of Action

Producing videos for social media is a great idea. Producing videos for social media without any plan of action is a bad one. You have to be sure that your video fits into you social media marketing plan. Be sure to have a well thought-out concept, an appealing script, and a smart planning process to be sure that what you produce is entertaining, enjoyable, and of professional quality. Read more…

Crowdfunding is growing in popularity. There are always stories in the news lately about a campaign that struck it big and raised a ton of money. However what you don’t hear about are the campaigns that weren’t successful, the ones that completely failed to reach an audience and their funding goal. Kickstarter, the largest crowdfunding platform online, has launched 70,850 projects to date and only 43.88% of successfully reached their funding goal. So what distinguishes the successful projects from the ones that flop? There are many factors that lead to an unsuccessful campaign, however below outlines the top 5 that arise again and again. So before you start your campaign, take these into consideration: Read more…

Are you looking to start a crowdfunding campaign for a project? With traditional funding hard to come by these days, crowdfunding is a great alternative to raising money. There have been many success stories of projects exceeding their funding goals and as a result generating an online buzz for their project. If you want your campaign to be the next success story, ensure you follow these tips in the pre campaign, launch and post campaign. Read more…

I recently worked with a team to launch World Elephant Day (WED) on August  12th, 2012. In the lead up to WED our Facebook campaign was going well; however, we wanted to increase our overall engagement. To do so we implemented 3 key tactics to increase the campaign’s Facebook engagement.  As a result our total reach boosted from 1500 to over 200,000 people in the days leading up to and right after the campaign.  Below outlines the 3 most successful tactics used to generate this increase.

Read more…

The first ever World Elephant Day (WED) will be this Sunday, August 12th. For the past several months I have been working as the Social Media Coordinator to raise awareness for the campaign and gain international support. We have steadily been building a following however it was evident that in order to gain significant traction, we had to go beyond our own social networks. I’ve tried multiple tactics and found the following 3 proved to be the most effective: Read more…

Pinterest, when used correctly, can drive valuable traffic to your website, promote your brand recognition, and increase conversions. In fact, according to HubSpot, as of January, 2012, Pinterest accounted for 3.6% of referral traffic. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors arriving from other social networks, and are likely to spend 10% more.

Read on to learn how your brand can cash in on the Pinterest phenomenon:

1. Include images on every page and blog post

Pinterest is image-based; if a page doesn’t have an image or photo on it, no one will be able to pin it, no matter how interesting the article is. And, the more interesting/thought-provoking/funny/unique/artistic your images are, the more likely people will pin and repin them, giving your site the exposure that you’re seeking.

2. Claim your brand or business name

Or if it’s already taken, find one that’s as close to it as possible. Because Pinterest is indexed by the search engines, the closer you can match your Pinterest URL to your brand’s name, the better for your business’ findability. It will also make it easier for other Pinners to find you just by searching in the on-site search box.

3. Optimize your account

Take advantage of Pinterest’s profile features; add links to your other social profiles and website. Complete your bio, using keywords in the description.

In the pin and pinboard descriptions, use hashtags so that they’re easily found, and include a website URL in pin descriptions where it makes sense. Don’t forget to include relevant keywords in the actual descriptions themselves. Some well-branded or optimized pinboards are ranking well in the search engine results pages. Read more…

Thursday, August 2nd, 2012

The power of Twitter chats

If you don’t know about Twitter chats, or you have never participated in one, you’re missing out. Twitter chats are scheduled discussions that happen on a regular basis – usually weekly. They’re set up by a moderator and each chat usually has a loosely set topic to keep participants on track. Moderators sometimes ask a feature guest to participate; this is usually someone in the industry that people will jump at the chance to ask questions of.

If you’re new to Twitter chats, be prepared to be overwhelmed the first few times you attend. Depending on how popular a particular chat is, it can be virtually impossible to keep up with everything that’s being said. That’s exactly why most moderators will record the chat and make a transcript available shortly afterward.

Here’s why we love Twitter chats:

Make new connections

Twitter chats are the perfect way to network with others who are in your field or have similar interests. Read more…

Wouldn’t it be great if there was a single place that offered insightful, useful tips on all of the social platforms we love? Well now there is. It’s called The site was launched (by us!) this week. It is based on a crowd sourced model and will allow anyone who logs in the ability to leave their own tips on a variety of popular social media platforms.

What’s so Great about Social Media Tips?


Tips are Current

Isn’t it frustrating when you try and figure out how to do something, and you come across how tos that were written several years ago? Irrelevant social media tips are everywhere and are not helpful. This site will allow people to flag out of date information and post their own updated tips. Read more…

Monday, July 23rd, 2012

Better than Link Building

Is there really something better than link building? It should, after all, only be a piece of your inbound marketing strategy. The fact is you still need to generate backlinks and you need to maintain a consistent link velocity (the rate at which you acquire links). StepForth has recently moved from offering professional link building services to something we like to call Better than Link Building. It’s a change that we’re all pretty excited about..

Better than Link Building is a way to actively engage with your company’s target audience, build brand recognition, monitor and respond to your niche, all while building natural backlinks.

Here are the problems with traditional link building methods: Read more…

The cover for the documentary movie "Elephants Never Forget"I have been working with an organization called Elephants Never Forget for the past few months helping them raise awareness on the plight of Asian elephants; StepForth takes a great interest in assisting charities and non-profits with marketing and this is my project. In order to gain interest and increase their numbers on Facebook, I’ve stuck to the following 4 key tactics that have proved to be quite successful. Below outlines the specific tactics I used. These relate directly to our campaign; however the principles can be used for any page working to build their fans. Read more…