The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001SEO 101 Episode 492 – Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates
In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews...
SEO 101 Episode 491 – Spam Impact, Continuous Scroll Return, and Blogging Benefits
In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results and explores the importance of blogging for authority and fresh...
SEO 101 Podcast Ep 410: A Shopify SEO Improvement and The Summer of Google Updates
The hosts discuss a much sought after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO, and the significant Google Updates that have all commenced in relatively short order this Summer. To tie it all up,...
SEO 101 Podcast Ep 409: Google’s Page Experience Rollout, Slander Filters, and More
Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Google My Business (good and bad), some Mueller files, and more. ...
SEO 101 Ep 408: Google’s June Core Update and a MUM Discussion
Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google Search Console, the hosts dig into what is known about...
SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important
While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google...
SEO 101 Ep 406: SEO Notes from Ad World, Google Gaffes and More
The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and Mueller files. [spreaker type=player resource="episode_id=44812255"...
SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and More
To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result...
SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO
Joost de Valk, Founder and Chief Product Officer of Yoast joins Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to interest all users. ...
SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More.
Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question from a listener. [spreaker type=player...
SEO 101 Ep 402: SEO News Update
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business listing, to a “Brave” new ultra-private...
SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard
In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO and founder at Kalicube.pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very...
SEO 101 Ep 400: Google’s John Mueller
Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller...
SEO 101 Ep 399: Stephan Spencer
In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building to digital PR, artificial...
SEO 101 Ep 398: Google SEO Tips for 2021
Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more user share than many expected it would. [spreaker type=player...
SEO 101 Ep 397: Examining Google’s December Core Update
Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners who improved rankings or were devastated by the update. Ross and Scott review what is known about the update, who was affected, and how to respond to...
Google Page Experience Update Applies to Mobile Only
In May 2021 Google will launch the Google Page Experience update and at that time a variety of factors will come into play that may drastically impact your organic rankings. Until recently most SEO’s had assumed that this would be a blanked update affecting most...
SEO 101 Ep 396: Business Mentorship and SEO with John Espley
Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall. The discussion often touches on the merits of networking and how...