While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google Search Console, Google My Business listing issues and shady SEO tactics, as well as some Mueller Files and a question from another valued listener.



Noteworthy links from this episode:


Transcription of Episode 407


Ross: Hello and welcome to SEO 101 on wmr.fm episode number 407. This is Ross Dunn, CEO of StepForth Web Marketing, and my stand-in co-host is my company’s senior SEO, Scott Van Achte. Are you having a good day, bud? 

Scott: I am having a good day. I feel like my brain is a little bit broken today, forgetting things like my password that I’ve been using every day for the past 20 years. Well, that’s not true. I changed my password more than every 20 years, but just forgetting things like that today. You go upstairs to get a glass of water, use the bathroom, you come back down, and you don’t have a glass of water with you. Getting old.

Ross: Exactly. Oh my god, yeah. I’ve had one of those days when despite the fact that I still didn’t get good sleep, I seem to be getting things in order. Who knows? There’s really no rhyme or rhythm.

Scott: It’s a strange thing, the brain.

Ross: All right. Well, let’s jump into this. It’s not going to be the longest show. We’ve got some interesting stuff, but it’s not super news-heavy this week.

So first off, you put in here about an update. Schema.org has launched its own schema markup validator tool. What’s this?

Scott: Anyone that’s been using the Google structured data tool probably is aware that Google is discontinuing that tool, which is a shame. Instead, advising you to use their rich results test, which is great. That tool, the rich results tool, is great. It helps you see how you’re doing with your structured markup, but that original structured data tool can also give you a lot of insight and validation of your code.

Well, a lot of people were not happy with Google about that. So now, this service, it’ll be located at validator.schema.org. If it looks like the old Google tool, it’s because it basically is. The service is powered by Google’s general infrastructure for working with structured data. It’s been provided to schema.org as a Google-hosted tool. The tool will not die, it will just live somewhere else. It’s great.

When I had completely forgotten (and I had to Google this and then I was like oh, right) that Schema.org is actually an initiative started by Google, Microsoft, and Yahoo about a decade ago. I totally knew that. When you don’t hear about stuff like that, you kind of forget those connections.

Ross: I always wondered—I’ve never looked it up. I’m sure it’s an easy find to discover this—whether or not it’s its own little entity that is funded by them, or if it’s like a 20% program that all of them invest in time. 

Scott: I looked into it a little bit and I don’t know. I don’t know the answer to that question. I just wanted to know. I did a Google search—who owns Schema.org? I felt like such a newbie searching for that. I was like, I should know this.

It didn’t really give me a super clear answer. I got the information I wanted, and then I left the Wikipedia page. I also hate Wikipedia, but I seem to still go there every day. We won’t get into it. Wikipedia used to be really bad because a lot of our clients were outranked by Wikipedia in a lot of cases. That doesn’t seem to happen as much anymore, so that’s good. I don’t hate them as much as I used to.

Ross: It’s less often gamed, from what I can tell. I’m sure the people who have gamed it just laugh at me, but that’s from what I’ve seen. 

Scott: It does feel that way, doesn’t it? There’s a bit less black hat

Ross: More subtle.

Scott: Yeah, absolutely.

Ross: For listeners, what is schema? 

Scott: Schema is a behind-the-scenes structured markup that helps search engines to better understand your website, in a nutshell. To get more than that would be well beyond 101 level stuff. 

Ross: You said it exactly the way I would have said it. To make it even cleaner, we just add code around code on your website to make it even clearer to Google what it’s about. If you’ve got a postal code, we put a little code around the postal code (it is the wrong one to use) saying this is a postal code. It’s that simple. It’s ridiculous, in fact, but it does clear things up. 

Scott: It’s even easier now with JSON-LD because you don’t have to wrap every little piece of code with extra code. It just gets easier and easier all the time. If you’re not using it, JSON-LD is a form of structured markup. I don’t know if I can think of an example where you don’t need it at all. Basically, all sites should have it to some degree, and if you don’t, get it. 

Ross: There you go.

Scott: Schema.org is where you learn everything you need to know about that.

Ross: Now, I believe you’re way more in the trenches than I am. I believe Yoast implements a basic level of that when you use their plugin, right? 

Scott: Yoast does quite a bit for it. So if you’ve got a WordPress website and you’ve got Yoast configured properly, Yoast can definitely be your friend. Now, it’s not always perfect. You may want to not use the Yoast-generated stuff and create your own. I guess that’s kind of a case-by-case basis. If you’re doing your SEO on your own, you don’t have any professional helping you, maybe you don’t really understand a lot of behind-the-scenes stuff, that’s a great place to start. That’ll get you rolling. 

Ross: Again, I’m trying to rewind here. Yoast is an SEO plugin. So, it’s a plugin for WordPress that extends the ability of WordPress to provide a little bit of search engine optimization out of the box. It’s a great little tool we had. In fact, we had Joost de Valk, the creator and owner of it on the show in episode 404. It was great having him on, and it’s always revealing and interesting to see what they’re up to because they’re always on the cutting edge. It’s a great tool. We don’t recommend any other plugin for doing SEO. It’s simply the best in my opinion.

Schema.org new tool. Schema is important on your website, but use JSON-LD if you can to make things simpler, or just use the Yoast SEO plugin. That’s it, all in a nutshell. 

Scott: Easy, and the validator you can find at validator.schema.org. Just enter in the URL you want to test and that’s it, simple. 

Ross: All the validator does is make sure you put the code in. I guess it also helps you identify any—I don’t know if it does, actually. Its use with whether or not you selected the right categories and stuff. Actually, it probably doesn’t, does it? It just shows you whether you got the right syntax. 

Scott: Yeah, it doesn’t really help you with category selection or any of that sort of stuff. It is strictly if what you have there is marked up correctly. If you have any warnings or omissions that they may recommend. Say you have a local business set up and you forget to put your phone number, it’ll give you a warning saying a phone number field is recommended, stuff like that. Although I don’t know many people would forget their phone number. It’s kind of one of the critical ones, but maybe, you’ll never know.

Ross: Actually, a different error or issue we had just a couple of days ago with one of our first dentist clients. We have another company that does dental marketing that I’m co-owner of. This client—Google is bizarre. I just don’t sometimes understand what it’s thinking or how it thinks. In this case, her business is showing up. This is her homepage and her rankings. 

It shows up perfectly well, which is exactly where we want it to be, but it says—next to its search engine result—March 2017. What the? March 9, 2017. I went to the code, how and why is this happening? 

Google decided to show, and this comes from JSON-LD, from the Yoast plugin, which is perfectly natural. It’s on every site, almost, you specify these details. It said, when was this first published? It doesn’t matter that it’s been updated recently. It’s showing you the first published date instead of the updated date. Usually, it doesn’t show either. I have no idea why Google has decided to show that. It’s something we’re trying to figure out, but there are good and bad aspects of JSON-L. I mean, adding that information is just yet another way Google can screw up too.

Scott: The screw-ups are plentiful. If you start looking for them, there are lots of them out there. 

Ross: Yeah. I mean, in this case, it doesn’t harm her at all. It bothers her, the client, so we’re trying to work on it. But it certainly isn’t going to have any negative impact on rankings.

All right, so let’s jump into Google Search Console. There’s an enhancement report for events. What’s this all about? 

Scott: This actually ties in perfectly with the Schema.org validator tool. If you have events on your website, which I don’t know what percentage of people that it would apply to, it’s certainly not as common as other things. If you have events and you have those events marked up, which you in most cases should, within Google Search Console, there is an enhancement report for events. This is not new, they’ve had it for a while. 

Then I guess it was this week or late last week, Google actually updated that report to display more errors and to downgrade some errors—from errors to warnings, things like that. If you log into your search console and you see a number of new errors suddenly appearing, don’t panic. Those errors have always been there or maybe panic. They’re not new errors. It’s just Google is now choosing to tell you about them. 

You don’t have to think that, oh, my site was hacked and everything broke. No, it’s as it was. You’re not going to get burned because of this. Unless you already are, for whatever reason. Just still, as usual, go in and take a look and fix them, but no need to panic. 

Ross: We’ll tell you when to panic, but there’s no need to panic. 

Scott: Yeah, you don’t have to panic over this one. I don’t know what else to say about this. It’s just a small little footnote that you should be aware of if you go into the search console that there was a change. That sort of thing happens a lot with the enhancement report. Google’s always tweaking what they’re reporting on. If you see a big increase in any of the errors ever, I won’t say it’s never an issue with something going on with your website to cause them, but it doesn’t necessarily mean that something has happened. Google is just trying to be more transparent.

Ross: Wow, that’s kind of amazing.

Scott: It is. 

Ross: We got to see more of that.

Scott: If we could talk about that, in the past few years, the transparency level at Google has just gone through the roof. If I think back to when I started, jeez, 18 years ago it was just a black box. You never knew anything. There was no feedback. It was completely opaque. They’ve definitely done a better job over the past while and are getting better at sharing. 

Ross: Definitely. I think they’ve done an amazing job. There’s always going to be the conspiracy factor, but they did a good job of even trying to tackle that.

You mentioned the event structured markup, I thought I’d just try to detail a couple of things here. We talked about schema markup, this is what we’re talking about here as well. It just happens to be for events. Some of the stuff you would add behind the scenes in JSON-LD if you had events on the page would be the event’s status type. 

Particularly useful when an event is cancelled or rescheduled. That’s where you would specify that. Maximum physical attendee capacity, that’s literally one of the things. Maximum virtual attendee capacity if it’s virtual, which is, of course, very important these days during COVID. The event schedule, director, composer, everything about all this information can be marked up to make it really clear to Google what each piece of data means and how it should be interpreted. It’s very handy and extremely important for anyone with events listed on their pages. 

Okay, so local SEO news. I was just cursing this whole situation. I love reading up on the latest support requests and stuff on localsearchforum.com. One of them was someone who found that all of their Google My Business listings were suspended. No response or explanation provided by Google. Obviously, that is worth freaking out about. That’s when you panic.

He put together an entire list of why this is ridiculous. There’s absolutely nothing wrong. They followed all the rules. Oftentimes, Google will suspend Google My Business listings if you truly don’t have a physical location or you’re trying to game the system. He didn’t do that. He shows examples of photos literally of each location, their signs, even provide their insurance. He went all out and still crickets.

Ben, one of the support guys in the forum, said that he thinks this is—he’s very vague about it, unfortunately. I’ve even posted, I wonder what Ben’s talking about, but he said, if it’s what I think it is, they’re never going to respond. Well, that doesn’t help much, but I’m fascinated to find out what it is. He will respond, I’m sure, himself and follow up. I would love to know what that is. 

Really? Is there any situation where Google shouldn’t say something? I think it’s just plain irresponsible. Even if it is spammers. I guess if they’ve had a history of spamming, and you’re just like, oh, you again. Don’t respond, fine. But if it’s a person who’s never been on the radar before and they’re saying I didn’t do anything, you should talk to them. Just say, look, you actually did. If you don’t know what it is, here’s an article on what it could be. Just give them something to diagnose it. It’s just not good faith and I hate when Google treats people like that.

Scott: They’re really messing with somebody’s livelihood in cases like this. Where someone is assumingly obviously not doing anything wrong. 

Ross: They don’t seem to be attending to. They’re being very clear that this is it. There’s nothing about this that’s bad. That policy that Google’s following—assuming they are, I mean, they must be if they’re totally ignoring them—is irresponsible. I think negligent too. I don’t think they should be allowed to not respond to that when it comes to a business’s livelihood.

Scott: That is good. When I read your headline in our show notes, I read it as all Google My Business listings were suspended, like all of them ever. How did I miss that? 

Ross: Yeah, that would be everywhere. 

Scott: I think I should have heard about that by now. Then, when you started talking, I finally went to the link I hadn’t looked at. Oh, that’s better.

Ross: I think you need some more sleep.

Scott: I do. I’ll have an early bedtime.

Ross: Now, some more local SEO. I titled this 1997 continued. Back in ‘97, “gaming SEO results was a joke.” I mean, it was so easy to do. It was just the way it was. It didn’t seem like anything was wrong with it because everything was brand new and very easy to get some top. It was a lot of fun to start out in marketing then. That is when I started my company, in ‘97. I don’t know exactly when Google Local started, was it 2008? I can’t remember.

Google My Business kicked off and it was very amazing. It was amazing to us because Google had advanced so much in its algorithms. It was a lot more difficult to game it, which was great. We kept the spammers out. The guys like us who were trying to do the right way, the “white hat” way. We’re able to get some purchases and we could push out those guys.

Unfortunately, it’s continued. Google ‘97 has continued in Google My Business, it’s just too damn easy to game. We are not doing it. I keep telling my clients, no, we’re not going to game it. We are not going to do these bad techniques because at some point, the bad guys are going to get caught and their pants down, and they’re going to lose everything. I said that for years and it’s so embarrassing that nothing’s happened. I’m just embarrassed for Google. 

They still reward local listings who put keywords in their name, so the business name. It’s just so hard to accept. With all the data they have, you think they could do a better job? 

Anyway, there’s a really interesting article. I actually happened to write that. Then I saw this interesting article. It says, the real-world impact of keyword stuffing in Google My Business, and it was a really intriguing take on it. The idea was, that if everyone started keyword stuffing. For example, I’ll actually use the sample they gave me here because it was a good one. 

Three companies in Raleigh, North Carolina, if they all keyword stuff their business names, how would you tell them apart? Raleigh Tree Service, Raleigh Tree Removal, North Raleigh Tree Service. You don’t really have a brand. They have to actually make that change in their business name to have that stick because Google is somewhat good enough. 

About 40% of people who gain the results and don’t actually have that content in their name will be penalized. They’ll either have a soft ban or a hard ban on Google My Business. It’s not worth messing with that, but many people are literally creating business names with these keywords in them. 

One of the examples is a law group, San Diego Personal Injury Lawyer Mobile Law Group. They’ve actually made that their business name. Not the worst thing they could do, but that’s pretty darn long. All of a sudden, if everyone does that, it’s pointless. You almost wish they would because then it’s back to the old game of being best at what you do, and really truly differentiating yourself. Anyway, the ranking power is diminishing when everyone does it. That’s the core message here, and it’s true. 

Scott: I have kind of a real-world story from my life that’s very similar to this, to the Raleigh Tree Service example. A little background, about 15 years ago or so, my wife and I moved back to the Comox Valley. When we did, we had to stick all our stuff in storage while we looked for a place to live. My father-in-law booked a storage locker for us. Great, he gave us the keys to the lock and said, it’s unit whatever it was. I think it was Comox Valley Self Storage. 

He said, okay, great. We go to Comox Self Storage and no, that’s the wrong place. Then we went to Comox Valley Mini Storage and no, that’s the wrong place. I think we went to three or four different places before we found the correct self-storage location. It’s all because their names were alike, what was it, the Comox Valley? Was it Comox? Was it Courtney? Courtney, basically they’re the same city kind of, I’m not going to get into that. 

The names are all so similar you don’t know what’s what. The same as this example on Search Engine Land with Raleigh Tree Service, Raleigh Tree Removal, North Raleigh Tree Service. There’s probably a North Raleigh Tree Removal as well.

Ross: The other aspect of this they don’t cover is the potential fallout of having a name similar to another one. What if that other company is doing really bad business? You could get negative reviews on your Google My Business listing. It happens all the time.

Scott: That’s true. That’s the exact opposite too. What if you’re doing awesome business and people are going to the competitor because they think they’re you? 

Ross: It is a very dangerous path to follow, and I’m glad we haven’t done it as tempting as it has been at times, frankly, simply because we know it would be an easy win for us to get the rankings. We just go the harder route to make sure that we’re working on reviews, working on authority, all the things that really fortify our ranking that will stand the test of time even if these sorts of things are changed and policies are updated. 

Anyway, it’s still frustrating to see. They are getting better. There are aspects of Google My Business that are getting better, but it’s still not great. 

Okay, let’s take a quick break. When we come back, we’re going to talk about another update in the local SEO news sector.

Welcome back to SEO 101 on wmr.fm hosted by myself, Ross Dunn, CEO of StepForth Web Marketing, and my company’s Senior SEO, Scott Van Achte. 

Google call history is beginning to show data in Google My Business for select businesses. We briefly spoke about this in the last show. I can get a little more in-depth about how it works. 

If you have a Google My Business listing, in some businesses in the United States, you’re getting the opportunity to enroll in this program where if someone clicks on call—let’s say they’re using their mobile phone, they see the local listing, it says call, and they want to reach out to that vendor. It’s getting redirected seamlessly to your account, to your phone number, your business phone number. 

The redirection is there for purpose, Google is tracking that. There’s now going to be a call history report. These people are already seeing that within your Google My Business reporting, and it’s going to show who called, when, whether it was answered, all that information. It’s really handy, especially these days.

In fact, Barry Schwartz gave a good example of how his business, not everyone’s working indoors right now at the office. Some are but not all, and as a result, they’re missing phone calls. This is at least one way to look back and find out which ones they missed. It’s again, very minimal rollout, but I think it’s an interesting concept. 

I’m hoping it does roll up to Canada and other clients in the US that we have. The interesting data to be able to watch. I love any kind of call tracking data. We use our own call tracking system to do this kind of tracking for our clients, but it’s invaluable to know what’s going on and where it came from. It’s also a good way to identify when it’s an existing client calling you who just lazily went and typed in your business name and called you, or whether or not it’s a new business, which is really important when you’re doing any kind of marketing. 

Okay, the Mueller files, Google: Old sites complain about new sites, and new sites complain about old sites with rankings. It’s so true. We get this all the time. I can’t even count. When we talk to a new client, they’re like, I don’t understand why this goddamn website is showing up before us. We’ve been around 10,15 years. We’ve got all this stuff going on and it just showed up out of the blue. What are we doing wrong? How common?

Scott: We see it from both sides. We’ve had clients who are brand-new sites and three days in, why am I not ranking? My site’s way better than these guys who have been around for 20 years? Well, okay. You sometimes don’t even know what to say. Okay, sure.

Ross: It’s kind of painful to explain. It really is because to us, it seems obvious, but it isn’t always. The fact is by itself, and John Mueller says this, age means nothing on the internet. Your domain age doesn’t mean a thing by itself. Again, he’s being literal here. 

Typically, if your website has been around a long time, using a domain that’s been around, but it’s mainly because it’s connected to a website with great content and has had excellent signals, positive signals saying that you know what you’re doing. You’ve got great shares. Industry sites are talking about your website or your business. All that is going to help and you’re going to build a great authority. 

Typically, you won’t be outpaced by a brand-new website, unless they’re doing a lot of great things and they’re getting a lot of current press. Perhaps they’ve got a great link for something. There are ways for them to jump ahead of you, but typically, that’s not the case. I’m speaking of course from the old website’s perspective, if they’re seeing that they’re being kicked out of the top rankings by a new one, it’s because the new ones are working harder. They’ve just outpaced you. 

There are incidents, a couple that has just made me just go insane. I just have moments of going, I quit. Where it truly makes no sense. I just don’t know what Google’s thinking. Why is this site ranking?

Scott: I often sometimes wonder when I see sites like that, what black hat tricks are going on behind the scenes that we don’t know about? Usually, things can be explained, but sometimes they can’t. There’s a reason, it’s not magic. It’s just every now and then you get one of those oddball ones and it takes a lot of digging. 

Ross: Recently I haven’t had so many of those. We have a fair amount of business even during COVID, and there’s been a couple in the last year—small businesses, but that we’ve done all the best tactics we know that work 99% of the time and it just hasn’t worked and I don’t see why. Great website, good reputation, reviews, and excellent SEO. We do say so ourselves, Google My Business looks good. Still can’t seem to get in the top 10. 

It’s like it was penalized somehow, but there are no notices of that. Those ones drive me badly. They do keep me awake at night. I don’t get it. Thankfully, those are very, very few and far between, but I do wish there was a clear answer why.

All right, heading one tags. This is a great one. It was Roger Montti. We’ve had Roger on the show before, he’s a great guy. He does lots of great writing on Search Engine Journal. He wrote this one and I got a good kick out of this, H1 Headings: Over 50% of SEOs Doing it Wrong?

He’s got pictures of SEO like getting all righteous and looking like someone’s going to have to break up a fight. Is multiple H1 tags a good idea or not? No, it’s not. Yes, it is. So H1 tags are in your HTML. It’s a way to structure content on your web page. Generally, there are certain styles attached to each heading. 

If you have a heading one, it’s usually large, it’s the title. It’s like the title of your page, not the title tag, but the title, the visual thing you see on the page. And then H2 is slightly smaller, different color. H3 is more diminutive and so on. Some people have multiple H1s on the page, and you should think, well, should it be multiple titles? No, that’s my take on it, unless it’s somehow on multiple titles. I don’t even know. Like multiple versions, I don’t know.

Scott: I would say having more than one H1 on a page, typically, you don’t need to do that. But there are cases where you would, especially if you get into long-form content. Typically, you’d want H1s, if you’ve got two distinct areas of content that are possibly different, they can stand alone as their own. In most cases, you probably want a whole separate page for that second block of content. 

There are certainly legitimate reasons why you might want to do that. Generally speaking, I would say not, you only need one. Again, from an SEO perspective, it doesn’t really matter. 

Ross: No. I mean, there was a time when Google would take them as hints. If H1 was there, that was a suggestion that’s the title or the main content of the page. I actually don’t see the reason why even their AI algorithms would look at that. It would be kind of pointless to put any weight on it, but it helps them understand the page, perhaps.

Scott: I think they do still take a little bit of a hint because, in the John Mueller quote, he does say a whole bunch of stuff and then says, “But sometimes having a clear heading on a page gives us a little bit more information on what that section is about.” The value is more than zero, but how much more than zero? Probably not a lot.

Ross: You know what, just think of best practices. One of the examples here is what I would have used as well, and that is whenever I’m doing a Word document, I always have the bookmark pane open so I can see how the page structures. I like clean, so there’s only one H1 tag, and that shows up as a title. 

It’s like a table of contents that appears on the left side of your screen when you’re doing Word documents. Then I use an H2 for the next section, and then H3 is for subsections of it. Then it all shows up beautifully within the Word document, in the table of contents. That is just a natural way to want to read. I think it helps clarify the structure of a page. It’s a good usability feature, a comfortable way to read, all good things that you want to have on your web pages if you want your visitors to enjoy themselves. That’s my opinion. 

It isn’t the end of the world if you don’t do that, but it certainly is, I think a better product when you do it. But yes, from an SEO perspective, it’s not the end of the world if you don’t, and a lot of people didn’t realize that. 

Scott: A lot more than I would have thought. 

Ross: Yes. All right, we have one question, thankfully. It’s been a little while. It’s always good to have a new one. This one’s from Cameron […]. He says, “I’m curious to know, has anyone noticed any significant swings in our Google organic traffic in the month of April where the swings have established new traffic baselines? I noticed that from January through the end of March, my site has had a high baseline of organic Google traffic. Things were good. Then sometime in April, it dropped back down to pre-2021 levels. It’s really weird.”

Scott and I were discussing this and the only thing that really comes to mind that really happened in April that was significant and actually notable was the review update. Sites who were essentially review pages, review sites, talking about different products—usually, they are affiliate-based—got hit hard, really hard. Now, I don’t know how hard you’re talking about here. Did you drop a ton? Do you even have a review website? I don’t know, but I would suspect that anyone who has seen a fairly significant drop in April, that’s probably the reason. Is there anything else we can think of, Scott? I don’t think so.

Scott: Yeah, there’s not a lot that happened in April that I’m aware of that would have a big impact, aside from this product review update, which may have. I was wondering just now while you’re talking, it’s sometimes hard to answer these questions because we can’t ask questions back to help clarify things. What I have to wonder is if near the end of 2020, maybe around Christmas, he posted some kind of content. Whether it be a big blog that did really well and it got that initial boost for a few months. Then, as a lot of blogs do, they get that boost in traffic, and then it tapers down. I wonder if it just naturally tapered down in April. 

Possibly I would look into that. Look into where the entry traffic is coming to your site. If it’s to the homepage, maybe this doesn’t apply. If it is a specific piece of content, has anything changed on that content? Is it now outdated? Is it a blog post? Maybe there’s something there? 

Ross: Excellent point. 

Scott: It’s hard to say, but there could be more going on for sure.

Ross: Okay, great. I think that’s helpful, at least a little bit. Cameron, let us know if we’ve missed something. We’re more than happy to follow up again in the next show. 

Well, on behalf of myself, Ross Dunn, CEO of StepForth Web Marketing, and my company Senior SEO, Scott Van Achte, thank you for joining us today. Remember, we have show notes and a newsletter you can sign up for at seo101radio.com where you don’t have to miss a single link. You can refresh your memory of past shows at any time. 

If you have any questions you’d like to share with us, please feel free to post them on our Facebook group, easily found by searching SEO 101 Podcast on Facebook. Have a great week and remember to tune in to future episodes, which air every week on wmr.fm. 

Scott: Great. Thanks, everyone.