Recently we had a non-profit organization contact us for help with their Social Media. They are relatively new and wanted some tips on how they can utilize their social platforms to raise money for their organization. The organization, Urunji Child Care Trust, works to combat malnutrition and illiteracy by providing free meals and educational materials to underprivileged children in Malawi. They currently have a Facebook and Twitter account but have not done much beyond setup.
What do you think is the best social media strategy for fundraising? I can hear it in my head already, people saying “Social Media is about RELATIONSHIPS not a means to an end to raise money.” But through building those relationships, aren’t you setting the stage for those that want to help you?
Below is my ideal strategy for a non-profit starting social media from scratch with the objective to raise funds for their organization.
Research similar organizations that have been highly successful using social media. You won’t be able to tell how much money they have raised strictly through their social efforts but getting an idea of who their followers are and how they communicate their message will be highly beneficial to you in creating a strategy. Ensure you don’t stick to 1 or 2 platforms in this research stage. You never know which may be the most receptive. Read more…