Monday, January 14th, 2013

How to Be a Great Blogger

To many business owners blogging is a task they either cannot be bothered with or do not know how to work into their schedules. As an entrepreneur myself I completely understand most concerns about maintaining a blog because I have, at one time, been in the same position. After all, we are already so busy with keeping our clients happy and running our businesses that another task seems impossible to comprehend; never mind a task which many business owners are not convinced will help the bottom line.

All of that said, blogging has a good track record for increasing the bottom line when it is done for the right reasons and with dedication. In the following clip, Gil Namur, President of the popular ezine explains the motivation you require to be a great blogger:

How to be a Great Blogger from StepForth on Vimeo.

Some Basic Blogging Tips

  1. If possible (and it is not always) pick a topic to write about for which you are passionate so your enthusiasm comes across in your writing.
  2. Offer something of value and remember the chief goal of your content is to help others – NOT to market to them.
  3. Proof read your content and if possible I highly recommend having someone else with a fresh pair of eyes proof read it as well.

How to Find Blog Post Ideas

I find the best story ideas come from seeing popular or trending questions or discussions in my industry. With those angles in mind, here are a few resources and tips for hunting down questions and the latest trending news/topics: Read more…

Friday, December 14th, 2012

Site Load Speed and Your Competitors

Site load speed has been a ranking factor in Google’s algorithm for a while now. I had suspected it was a factor for some time, and then back in April 2010, Google confirmed it.

I was surprised the other day when I learned that Google had removed the site performance data from the Labs section of Google Webmaster Tools. I had fully suspected this would be made into a full-fledged feature, but instead it was removed entirely.

While the site load times shown under site performance were somewhat flawed, it was still useful for getting an overall impression of how fast Google perceived your site to be. If they showed your site as exceptionally slow, then at the very least, it was an indication that something needed to be done. Read more…

Recently we had a non-profit organization contact us for help with their Social Media. They are relatively new and wanted some tips on how they can utilize their social platforms to raise money for their organization. The organization, Urunji Child Care Trust, works to combat malnutrition and illiteracy by providing free meals and educational materials to underprivileged children in Malawi. They currently have a Facebook and Twitter account but have not done much beyond setup.

What do you think is the best social media strategy for fundraising? I can hear it in my head already, people saying “Social Media is about RELATIONSHIPS not a means to an end to raise money.” But through building those relationships, aren’t you setting the stage for those that want to help you?

Below is my ideal strategy for a non-profit starting social media from scratch with the objective to raise funds for their organization.

Research similar organizations that have been highly successful using social media. You won’t be able to tell how much money they have raised strictly through their social efforts but getting an idea of who their followers are and how they communicate their message will be highly beneficial to you in creating a strategy. Ensure you don’t stick to 1 or 2 platforms in this research stage.  You never know which may be the most receptive. Read more…

Monday, October 15th, 2012

Google EMD Update

For those of you who haven’t heard, on Sept 28, Google unrolled what is being called the Google EMD Update. EMD stands for Exact Match Domain. This update focuses on “low-quality” exact match domains. Matt Cutts tweeted about this as it was happening.Google EMD Update (Sept 28, 2012)

For most, this update will go unnoticed, but for 0.6% of searches, we have seen a change. This sounds like a small number but when you consider that as of August 2012 Google was serving results on average for around 100 billion queries a month – as a result this measly 0.6% impacts about 600 million monthly queries. Read more…

Many have discounted the benefits of the Meta Description Tag because it is no longer considered by Google’s ranking algorithms when evaluating where your site should rank in search results; it is generally assumed spammers abuse of the tag forced search engines to devalue it. This hasn’t left the Meta Description Tag a complete waste of space though. Before explaining why the Meta Description Tag still has an impact on rankings I will first cover what the tag is still widely known to be good for; prompting clickthroughs.

Fact: The Description Meta Tag Can Increase Clickthroughs

Nowadays if a webmaster writes a good representation of a webpage into the Meta Description Tag there is a good chance Google will use the tag as the description of the page in search engine results. As a result, the wise marketer will take this a step further and ensure the Description Meta Tag is further optimized to entice someone to click on her search result versus her competitor’s. Granted, this is only a big help if the page is actually ranking where viewers can see it; which requires the other facets of website marketing not covered in this article (search engine optimization, community building  which is better than link building, etc.).

Now consider the next important piece of the puzzle Read more…

Once you have optimized your Google Places page for your business you can start to look at offsite ways to increase your Local Search rankings. By building valuable links, you will start to notice your rankings move up and you should start seeing more impressions in your Google Places account.

The first and easiest way to improve your Local Search rankings is to submit to directories to increase your inbound links.  After researching and using many directories over time, we have created a rating system to rate the quality of directories. The two main things that we are looking for with directories are do we get our own page on their site and more importantly does that page include a citation. Read more…

Meta Keyword ZombieHide your websites, lock up your source code, stay safely in your servers behind your firewalls – The Meta apocalypse is here!

Only a matter of hours after we posted the official obituary for Meta Keyword, he is back and with a vengeance. Mr. Keyword has risen from the dead and is rampant, threatening SEO campaigns and marketer checklists on news sites everywhere!!

It seems that some evil plotting by this SEO demon has allowed him to slip into Google Headquarters and infect their entire organization once again. Is Matt Cutts safe? No word yet, but I suspect that considering his position on the Web Spam team, old Mr. Black Hat Keyword will be heading straight for him Read more…

Meta Keyword Tag

Photo of Meta taken from the Documentary “Meta Keyword, The Dark Years, 2004”

I am surprised how frequently I am asked by clients about the keyword Meta tag. I guess this tag has been useless for so long that I assume that everyone must know by now, but this doesn’t seem to be the case.

Meta Keyword was born in the 1990’s, and later adopted by his loving parents Infoseek and Altavista in 1995. They had decided that Meta’s unique skills could help them organize the world’s information.

Meta Keyword made friends very quickly and became quite popular with the webmaster and SEO crowd. An astute businessman, he assisted many internet ventures in increasing their online profits by aiding in driving traffic to their sites. As his popularity grew, he started to join the new clubs hosted by Google and Yahoo. Before long his reach had stretched out to nearly all of the search engines the world knew. Read more…

Are you looking to start a crowdfunding campaign for a project? With traditional funding hard to come by these days, crowdfunding is a great alternative to raising money. There have been many success stories of projects exceeding their funding goals and as a result generating an online buzz for their project. If you want your campaign to be the next success story, ensure you follow these tips in the pre campaign, launch and post campaign. Read more…

A lot has recently been said about the Penguin update that took place a few months ago. It impacted a lot of companies and many links were penalized for bad SEO practices. In turn a lot have people have been screaming foul at any SEO attempts for fear of a big Google backlash on their site. They have also been preaching a lot about the importance of content, and they’re right on that end. The fact is that SEO is not all of a sudden some dirty term we need to shy from. In fact it still plays a big role in a lot of company’s efforts, but there does need to be a balance. Finding a balance in great content generation matched with SEO efforts can still yield good results. More importantly results that Google won’t penalize. Read more…