Meta Keyword ZombieHide your websites, lock up your source code, stay safely in your servers behind your firewalls – The Meta apocalypse is here!

Only a matter of hours after we posted the official obituary for Meta Keyword, he is back and with a vengeance. Mr. Keyword has risen from the dead and is rampant, threatening SEO campaigns and marketer checklists on news sites everywhere!!

It seems that some evil plotting by this SEO demon has allowed him to slip into Google Headquarters and infect their entire organization once again. Is Matt Cutts safe? No word yet, but I suspect that considering his position on the Web Spam team, old Mr. Black Hat Keyword will be heading straight for him Read more…

Meta Keyword Tag

Photo of Meta taken from the Documentary “Meta Keyword, The Dark Years, 2004″

I am surprised how frequently I am asked by clients about the keyword Meta tag. I guess this tag has been useless for so long that I assume that everyone must know by now, but this doesn’t seem to be the case.

Meta Keyword was born in the 1990’s, and later adopted by his loving parents Infoseek and Altavista in 1995. They had decided that Meta’s unique skills could help them organize the world’s information.

Meta Keyword made friends very quickly and became quite popular with the webmaster and SEO crowd. An astute businessman, he assisted many internet ventures in increasing their online profits by aiding in driving traffic to their sites. As his popularity grew, he started to join the new clubs hosted by Google and Yahoo. Before long his reach had stretched out to nearly all of the search engines the world knew. Read more…

Are you looking to start a crowdfunding campaign for a project? With traditional funding hard to come by these days, crowdfunding is a great alternative to raising money. There have been many success stories of projects exceeding their funding goals and as a result generating an online buzz for their project. If you want your campaign to be the next success story, ensure you follow these tips in the pre campaign, launch and post campaign. Read more…

A lot has recently been said about the Penguin update that took place a few months ago. It impacted a lot of companies and many links were penalized for bad SEO practices. In turn a lot have people have been screaming foul at any SEO attempts for fear of a big Google backlash on their site. They have also been preaching a lot about the importance of content, and they’re right on that end. The fact is that SEO is not all of a sudden some dirty term we need to shy from. In fact it still plays a big role in a lot of company’s efforts, but there does need to be a balance. Finding a balance in great content generation matched with SEO efforts can still yield good results. More importantly results that Google won’t penalize. Read more…

With Google these days there are many different types of ads displayed to you whenever you do a search. All searches will still get you your regular organic search results with the addition of sponsored ads running along the top and right hand side.  If the search is geo-specific, you will also see a group of local search results. These local search results are becoming more and more popular as we move into the future and are occurring more on mobile devices now more than ever. Just take a look at the predictions below for the next 4 years for the projected increase in the local search market.

This makes it the perfect time to get your piece of the local search action, and how to do it you ask; Google Places for Businesses.

Google Places for Business is Google’s platform which allows business owners to take control of their Google place page for any changes needed to the information such as the buisness address, phone number, store hours, to include pictures, etc. to provide as much information as possible about your business. Read more…

Wouldn’t it be great if there was a single place that offered insightful, useful tips on all of the social platforms we love? Well now there is. It’s called SocialMediaTips.com. The site was launched (by us!) this week. It is based on a crowd sourced model and will allow anyone who logs in the ability to leave their own tips on a variety of popular social media platforms.

What’s so Great about Social Media Tips?

 

Tips are Current

Isn’t it frustrating when you try and figure out how to do something, and you come across how tos that were written several years ago? Irrelevant social media tips are everywhere and are not helpful. This site will allow people to flag out of date information and post their own updated tips. Read more…

We recently realized that Google has the wrong postal Code for StepForth on our Google Professionals profile page. Thinking this would be an easy task to correct the address, I looked into Google to make the trivial 1 minute change.

Apparently I should have put aside the whole day to do this.

Google had our postal code as “V8W 1J1″, but it is actually “V8W 1H9″. Thinking this would be simple, I opend up the box to edit the company office locations, it seems one can not change the address. I have to add a new one and remove the old.  Read more…

Gravatar
Monday, July 23rd, 2012

Better than Link Building

Is there really something better than link building? It should, after all, only be a piece of your inbound marketing strategy. The fact is you still need to generate backlinks and you need to maintain a consistent link velocity (the rate at which you acquire links). StepForth has recently moved from offering professional link building services to something we like to call Better than Link Building. It’s a change that we’re all pretty excited about..

Better than Link Building is a way to actively engage with your company’s target audience, build brand recognition, monitor and respond to your niche, all while building natural backlinks.

Here are the problems with traditional link building methods: Read more…

A screenshot of a local iconLocal search is hot.  Apparently 2012 is The Year of Local according to National Advertisers.

Google says 97% of consumers search for local businesses online. Wow! But what about the other 3%? Do they ever leave their houses?

Google just revamped their whole local search business to embed it in Google+, so something must be going on around here and maybe they are after that other 3%.

If you ask me, I’ll whisper that local is pretty hot right now mostly because global is passé and people want their technology to be more relevant for their everyday local lives. This represents a huge opportunity for local business. I have a tendency to believe Google’s stats too because I always search for products online first before checking anywhere else. I never go to the yellow pages and hardly ever pay attention to the junk mail which I use to line the bottom of my parrot’s cage.

I know there are others doing the same. Checking online that is. Here’s an example: Read more…

Over the last couple years we have gained some clients that require work done on their Google Analytics account. When we dive into the audit of their account there are many things that we look for right off the bat which will help provide the best information available for their website statistics. These checks will look into whether or not the new asynchronous code is being used, going over the profiles and filters to exclude or manipulate the data, the common scenario of self referred traffic, as well as the goal and ecommerce tracking section of the account. We will look into these troublesome areas that we find with our clients to hopefully help them avoid some of the tracking issues that we have seen in the past.

Read more…