PPC Campaign Assistance

I recently had a conversation with a client who was having some difficulties with his Google AdWords account. This client had then made some changes to financial settings and had resulted in significant charges beyond what was anticipated. In this example, the date...

A9 Announces Clickriver – Sponsored Links on Amazon.com

Search engine company A9, a wholly owned subsidiary of Amazon.com has launched a secure beta called Clickriver which allows advertisers to launch pay-per-click campaigns on Amazon.com. The service is currently in Beta and for the moment is only offered to pre-screened...

Google Releases Adwords Optimizer

The Google Adwords team released a new beta tool that will allow Adwords users to test and track the success of their PPC landing pages. Called Adwords Website Optimizer this new tool is not widely open to the public quite yet but you can apply to become a beta...

Adwords API Will Now Cost Money

Google has announced that it will be charging a pay per usage fee of $0.25 per thousand queries of its Adwords API. To those business owners that didn’t have a clue what I just said here is the scoop. First of all, this really does not ‘directly’...

Microsoft adCenter First Impressions

A few short months ago Microsoft quietly introduced adCenter, their Pay Per Click (PPC) advertising platform. My first impressions of adCenter are relatively positive. Based mostly on the setup process here are my thoughts on the newest player in the PPC industry....