New Feature for AdWords

For some time now a feature not previously part of Google AdWords, has been requested by many webmasters and online advertisers. Last Friday, Feb 16, Google finally implemented a small, but notable feature that will make advertisers lives a little bit easier. We have...

StepForth’s Predictions for 2007

Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth’s predictions and the...

Click Fraud and National Security Concerns Raised

WebmasterRadio.FM has released a fascinating, if not alarming, story series based on the issues of click fraud and terrorist fund raising that is sure to be the subject of many water cooler sessions. As the story unfolds we will know more but here is a snippet that...

Click-Fraudster Case Dropped by Google

Back in March of 2004 we reported on a man arrested for trying to extort Google. Last month, in order to protect its trade secrets Google has dropped its case against Michael Anthony Bradley. Bradley had attempted to extort $150,000 from Google by threatening the...

Yahoo Search Marketing Bidding Changes

This change has been forthcoming for some time now. The new Yahoo Search Marketing platform is available for some who have been chosen for early release, and for the rest, the new year will see the complete rollover into the new system. At the beginning of December,...