Adding Value to AdWords

This is a breaking story about Google AdWords based on several rumours, readings and conversations. There is a fair likelihood that some information here is erroneous. In an email, Google Advertising PR Michael Mayzel stated, “We are not providing...

Search is growing up and ready for broadband

The past year saw immense growth in the search sector. Search is bigger today than it was twelve months ago in every respect. With the Internet becoming a larger part of people’s lives and broadband access becoming the norm around the world, 2004 was the year...

Florida Update One Year Later – The Year Google Grew Up

It has been a full year since the infamous Florida Update rewrote Google’s rankings with a massive pre-Christmas purge of previously well placed sites. The update, which caught virtually everyone by surprise is assumed by most to be the introduction of semantic...

New Changes from Google and Overture

Google ADWORDS In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions....

PPC for Pennies – goClick great alternative to Google

If you are looking to spend some of your advertising dollars on Pay Per Click (PPC), but don’t care for the high prices of Google and Overture, you may want to take a look at some of the other PPC engines out there. Many PPC Engines charge set up fees and have...