Google Building Alternative Internet

Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet. Since the introduction of AdWords three years ago, Google has become the world’s largest media company and...

Yahoo! Publisher Network to Compete with AdSense

For the past four years, Google has been the undisputed leader in search. Its rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to narrow the vast technological and popularity gap between them and the great Google. It has been a long and hard...

Trademarked Target

Over at the Search Engine Watch forums, a search engine marketer who goes by the nickname “Nuthin” put up a post about a problem he is having with Google AdWords. Nuthin is working for a new but unnamed web directory. He used the word TARGET in the copy of...

Google Re-Writing Paid Placement Playbook

Google is introducing site-targeting for paid-advertisers in a bid to perfect their golden-egg ad-distribution network AdWords. Yesterday Google announced a limited beta test of a unique feature to AdWords, a system allowing advertisers to choose where their ads are...

Google’s Quarterly Growth Expressed in Triple Digits

Google shares hit a record $210 in evening trading after the search giant released a quarterly report that beat most analysts’ expectations. Google considers itself the world’s largest generator of online advertising revenue, a claim founded on its triple...