2006 Predictions – MSN’ing someone?

It is that time of year again. Between the extra helpings of turkey soup and sandwiches, writers of every stripe are making lists of predictions for the coming twelve months. Last year, we got just over half our predictions correct. This year we hope to do as well or...

Black-hat techniques broken by Jagger?

Has the Google Jagger update broken the backs of black-hat practitioners? Probably not but when the support structures fail and the roof comes caving in it’s vaguely understandable to think for a short moment that the sky must be falling on them. That’s...

Time of the Essence for Online Advertisers

Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves. Starting with banner ads ten years ago, the online economy has revolved...

Splogs + Scraping + AdSense = Fraud

The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using...

Splogs + Scraping + AdSense = Fraud

The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using...