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Asian Girl WritingA 2012 survey by Zinch and Inigral revealed that approximately 72 percent of college bound students utilized social media networks to research prospective colleges and universities for their higher education. Considering the importance that students place on these networks, it only makes sense that colleges follow suit. The following gives some insight into how six savvy colleges are using social media to meet prospective students’ needs.

College of Saint Rose

Recruiting new students is always at the forefront of a college or university, and social media can play a key role in accomplishing this task. The College of Saint Rose in Albany, N.Y., utilizes social media in the form of YouTube videos, Instagram photos, Facebook ads and tweets to highlight campus culture and events that make their institution unique. Direct messaging from Facebook also provides a means for students to send further inquiries directly to the institution. In this way, the college can attract students who are specifically interested in what it has to offer.

University of Washington at Seattle

For many students, college is the first time they are away from home, personal family and friends. Social media is one way students can connect with their peers and establish new relationships. Ranking ninth among the top 100 Social Media Colleges in the country, the University of Washington in Seattle Read more…

UMass just published their latest study on social media usage within Fortune 500 companies which shows a notable increase in the application and engagement of blogs and a rise in the use of social platforms such as Instagram, Google+ and Foursquare and Pinterest.

Setting the Scene

The University of Massachusetts has been publishing an annual report since 2008 on the utilization of social media within the Fortune 500 as listed by Fortune Magazine. Every year the F500 are examined to determine their various levels of engagement within the most common social platforms and their integration and relative upkeep of social tools within their own sites; specifically their blogs.

Some of the More Interesting Findings from this 2013 Study

This study is, to UMASS’s credit, comprehensive and should really be read in detail to get the most out of it. That said I know not everyone has the time so we put together some of the findings we found most interesting and we hope you do as well. Please remember, however, that very little of these results can stand upon their own as evidence of a specific fact because correlation is not necessarily causation. With that said Read more…

An "action" sign for starting the recording of video. Includes social media icons like YouTube, Vimeo, etc.Social media marketing is a must-have facet in any business nowadays; it helps your company stay connected with its audience, create a wider networking circle, and keeps you relevant. By implementing a web video into your social media platform, you will be able to stand out amongst your competitors and more easily connect with your audience. This process doesn’t always come easily though, and many times people will miss the mark with their video. Here are the top five mistakes people make when video content:

Video is Too Long

One very important thing to remember about social media is that it is constantly being updated. People want the newest information as quickly as possible and social media platforms cater to that mindset. To create successful videos on social media – you have to keep it concise and interesting. Yes, you may have a lot of information you want to convey to your audience but be sure to not pack it all into one video. Cut it up into short, easily digested snippets where your audience can be in and out in less the four minutes.

No Plan of Action

Producing videos for social media is a great idea. Producing videos for social media without any plan of action is a bad one. You have to be sure that your video fits into you social media marketing plan. Be sure to have a well thought-out concept, an appealing script, and a smart planning process to be sure that what you produce is entertaining, enjoyable, and of professional quality. Read more…

Are you looking to start a crowdfunding campaign for a project? With traditional funding hard to come by these days, crowdfunding is a great alternative to raising money. There have been many success stories of projects exceeding their funding goals and as a result generating an online buzz for their project. If you want your campaign to be the next success story, ensure you follow these tips in the pre campaign, launch and post campaign. Read more…

It has come to our attention there really IS a social media guru out there and the gang at found him. Check out this startlingly profound video and share if you dare risk losing this edge you will now have on social media tactics!

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Key Takeaways

If you need help making the best out of the myriad of social networks and strategies online here are a few thoughts: Read more…

Friday, August 13th, 2010

Twitter Pushes Out Tweet Button

Twitter Official Tweet ButtonIt’s taken a little while but Twitter has jumped on the bandwagon and launched an official “tweet” button for your social icon set. Twitter made the announcement yesterday on their official blog. While this is not the first “tweet” button made available, it is the first official button put out by Twitter directly. Read more…

Blogging is like an online cocktail party where you meet people, ask and answer questions, chat and discuss what is important to you and your site.

Some of our clients query whether Blogging is a valuable source of advertising and the answer is, absolutely. What does it do? It provides valuable inbound links and gets your site branded. Read more…

When a graph showing an increase of unique Facebook visitors (March ’08 to December ’09) crossed my desktop at StepForth, one nagging question immediately entered my mind: Why doesn’t the number of Facebook visits have exponential growth? By definition, isn’t social media supposed to facilitate ‘Exponential’ — ‘Viral’ marketing, and shouldn’t the adoption of Facebook be a perfect illustration of this?

One conclusion: While Facebook may be ‘crushing’ the competition, market saturation may be close at hand (i.e. a growth plateau). Read more…

On February 14th, Danny Sullivan posted a frustrated Buzz about Google Buzz that lured me into making a few comments. Well, low and behold, but a man by the name of Josh Wills who is involved behind the scenes in Google Buzz jumped into the fray and listened. Yes, listened! I was so impressed, I thought I would share with you the conversation.

To set the tone, this all started when Danny Sullivan shared his frustration about how badly the reply system is designed within Google Buzz and that spawned a bit of a hackfest from other frustrated users.

Ross Dunn – Yes the whole thing is a confusing mess. I just don’t get what is going wrong over at Google. Have they lost perspective entirely? I am very disappointed; I actually had high hopes for them. I guess I have been taking it for granted that their products are well thought out. I won’t make that mistake again…

Josh Wills – @Alex is right, there is alot to fix. @Ross, I am sorry you’re disappointed.

Josh went on to discuss spam issues on Buzz. I will just show you the parts where we interacted from here on in. Read more…

I recently tested a few tactics to determine the most effective methods of generating SEO juice using Twitter. Here are the top seven, in no particular order.

1. Choose a good Twitter handle
Choose a Twitter handle that is relevant to your company and is easy to remember. Your handle (also known as your User name) becomes part of your Twitter URL e.g. This creates a static URL for future search indexing. Of course the challenge is to find an available handle that matches your company or brand while keeping it as
short as possible so its easy to tweet and retweet.

2. Account names are important too
You will also want to optimize your Twitter account name to best reflect your company or brand. Your account name is what appears in your profile, next to your icon/image. This can be different than your Twitter handle. You will want to choose an account name that promotes your company or brand. Bonus tip: check your website’s natural search stats to see which variation of your brand name generates the most search activity.

3. Promote your Twitter account
Once your account is set-up the first thing you’ll want to do is build your list of followers and the link reputation of your Twitter account. An effective way to do this is to display your Twitter URL on your website
along with the Twitter icon encouraging users to “follow” you on Twitter. It’s also useful to put your Twitter link on the global footer of your website and in your email signature. Read more…