A 2012 survey by Zinch and Inigral revealed that approximately 72 percent of college bound students utilized social media networks to research prospective colleges and universities for their higher education. Considering the importance that students place on these networks, it only makes sense that colleges follow suit. The following gives some insight into how six savvy colleges are using social media to meet prospective students’ needs.
College of Saint Rose
Recruiting new students is always at the forefront of a college or university, and social media can play a key role in accomplishing this task. The College of Saint Rose in Albany, N.Y., utilizes social media in the form of YouTube videos, Instagram photos, Facebook ads and tweets to highlight campus culture and events that make their institution unique. Direct messaging from Facebook also provides a means for students to send further inquiries directly to the institution. In this way, the college can attract students who are specifically interested in what it has to offer.
University of Washington at Seattle
For many students, college is the first time they are away from home, personal family and friends. Social media is one way students can connect with their peers and establish new relationships. Ranking ninth among the top 100 Social Media Colleges in the country, the University of Washington in Seattle Read more…