Here is yet another cool use of the Google Maps API. Earlier this week, Search Engine Watch Forums moderator Elisabeth Osmelowski created a Google map showing where hundreds of search engine optimizers and marketers are located. Read more…

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Wednesday, October 19th, 2005

Splogs + Scraping + AdSense = Fraud

The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using one’s website as a commercial medium (if possible or practical) makes good sense and can provide a minor side-income. Such minor side-incomes are often the first ingredients in making the gravy craved by all small business owners. Read more…

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Wednesday, October 12th, 2005

SEO Business – The Joys of Reselling

As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places, our workspace consists of a 17″ – 24″ monitor, a miniature window on an exponentially expanding world. A 24″ portal might seem small by modern building standards but as both Yahoo and Google will tell you, size is not the issue, depth is. That 24 inches represents the largest window of opportunity anyone could ever open. Read more…

Two recent columns I wrote about organic search engine marketing have generated a larger than normal amount of reader response. Two weeks ago I wrote about how search advertisers, eager to see immediate results for their investments, were turning to paid-search advertising while ignoring optimization for organic placements. Earlier this week, I wrote about a survey that showed almost 2/3 of search advertisers neglecting to implement SEO recommendations made by third-party vendors (SEO firms). Judging by some of the emails I received from folks who read the articles (some of which were quite pointed but all of which were polite), there are a lot of frustrated advertisers trying to work the Internet. Just to be clear on this, the vast majority were NOT frustrated Viagra advertisers or affiliates but regular business folk, the merchants and marketers we know from Main Street. Read more…

The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics. Unlike print, audiotape or video recordings, the Net is an interactive medium requiring an ongoing investment of time, knowledge and capital. For those who make best use of it, the Net provides such a versatile communications environment; a virtual storefront can easily out-perform a traditional brick-and-mortar storefront. Read more…

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Monday, October 3rd, 2005

A Look at Local Search

September has graduated into October and there is simply no more time to whine about a summer spent staring at the screen. Autumn is upon us and the retail world is gearing up for what should be the most wonderful time of the year. Not only is my birthday just two days away, Christmas is coming. With the traditional surge in consumer activity spurred by both events, I am curious about what is happening on the local search front. Read more…

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Wednesday, September 28th, 2005

Search Engine Advertising Choices

Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other. Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two? Read more…

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Monday, September 26th, 2005

Don't Buy Junk.com

For budding Internet entrepreneurs Andrew Holt and Rishi Khaitan, building a better mousetrap was the key component in their vision of the upstart comparison search engine dontbuyjunk.com. Behind the sparse front page is a wealth of products, information and consumer recommendations on a wide array of consumer and business electronic goods. Read more…

I have recently learned that students as young as grade 6 and 7 are being pressured to declare career interests in order to best direct the limited public education resources after years of funding cut-backs. I don’t recall that sort of pressure in school twenty years ago. I completed my schooling in the days before the Internet existed in the public realm. Things seemed a little less focused back then though I must admit the core curriculum placed in front of today’s students is much more challenging than those placed in front of my generation. There is simply far more knowledge to share today then there was when I was a public school student, especially in math and the myriad science-based specializations. Read more…

Two weeks ago, I used this space to write about the importance of usability in website design. The article was supposed to act as a lead-in to a short series of articles on the basics of search engine optimization and as a gentle suggestion for webmasters concerned with converting visitors into buyers. As it turned out, the article was long on style but short on substance, a fact that was quickly pointed out by Kim Krause Berg in a blog entry entitled, ” Don’t Tell Me I Need Usability Without Explaining How “. Kim Krause Berg, for those unfamiliar with her, is one of the leading usability experts in the United States . Read more…