QUESTION: How do I edit my website description on Google? Please direct me to the correct place. – Barb C.
ANSWER: There are three ways your website description might have been created by Google and fortunately each method has a solution which I have outlined below: Read more…
As an SEO I am asked a number of questions covering a broad range of SEO related topics and one question in particular is asked quite often. This question holds answers which, when ignored, could see a once well ranked website spiral into depths of the search engine rankings forever.
“I am in the process of redesigning my site, what should I look out for in
order to maintain the SEO (and rankings)?” Read more…
Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth’s predictions and the last thing I want to worry about is duplication. Without further adieu, here are the predictions my staff and I put together for 2007. Read more…
With the Internet growing so rapidly do you ever wonder if you are missing a new trend or technology that could boost your bottom line? Well, there just happens to be a piece of the Internet that I bet you haven’t made the leap to yet and it is going to be BIG. This new space is mobile search and mobile Internet surfing. Read more…
QUESTION: I have just started my own design company and although very well trained in both designing and programming, earning two associate degrees in this field, not one professor ever said anything about making your websites search engine friendly. I recently designed a website for my sister and i cannot even get her site to show up in any search engine. I have several keywords at the top including a description as well. one problem may be that the index page is sort of a splash page except it is just a handler that detects whether or not the user has flash installed and whether or not they have the bandwidth to view the flash page accurately. it then redirects them to a new page based on the feedback. therefore, there is no real content on the index page. Another possible problem is that she is mentioned on hundreds of other websites. do you have any suggestions for me? Any advice would help. — Laura P. Read more…
In April 2003 I wrote an article called “The 10 Minute Optimization” which outlined a 10 minute process to optimize a web page for top search engine rankings. Well, a few things have changed since then so I thought a redux (revision) would be a good idea. How I am going to do this though, is a bit unorthodox. This document is largely still pertinent so instead of rewriting the same SEO tips I reproduced the article (the boxed content) and added a revision section below each point wherever necessary; ultimately bringing this up to date with today’s SEO tactics. Read more…
QUESTION: We’re a very small company with an 11 year website history, with web development resources somewhere between quite miniscule and non-existent. Nonetheless, SEO has been a keen focus of awareness since before it was called that, and up until that infamous “Florida” event 3 or so years ago, we did very well in the SERPs. Over the years a number of people have worked on the code comprising our site, and while there is nothing egregiously, obviously wrong with our content, no one knows if now we’re being penalized for something ‘lurking’ in our code that may be left over from yesteryear and never found and rooted out. The biggest worry and source of disagreement seems to involve “duplicate content”. Read more…
John Battelle wrote an excellent article describing his experience with Google Checkout. I highly recommend the read if you are considering using Google Checkout for shopping this holiday season or as a merchant. Here is a snippet:
It seems Google is obviating the merchant entirely vis the ongoing data relationship with the buyer. The registration screen states: “‘Google’ will appear by the charge on your credit card statement. Your card number will not be shared with the seller.”
Why on earth would anyone want this to be the case? To lose your relationship with the buyer? What information *is* passed back to ToysRUs? What rights do I have to that information, and to know how it’s used between Google and the merchant?
Check out John’s post for the full article.
Two excellent questions are answered in this article:
A.) Which steps should I follow when optimizing my dynamic website?
B.) Can you maintain the integrity of my design while implementing SEO?
QUESTION A) Which steps should I follow when optimizing my dynamic website? – Chriz R. Read more…
Question: There are a number of wire services (like PRweb) for submitting
press articles to online news feeds. Is it recommended to use a few of them
for article submission or am I running the risk of having my article
submitted to any particular distribution partner more than once. Is there
any advice you can give me regarding which services distribute to which
distribution partners and how to select which ones to use. – Frank O. Read more…
