If you haven’t heard of Instagram, you are missing out on a social media gem that boasts over 100 million active users. That’s a hefty number and, as a result, big brands are increasingly joining Instagram’s ranks–sharing photos and videos and increasing engagement with existing and potential customers the world over.
Here are some of the international players that have put Instagram to work for them.
This heavy-hitter in the world of sports apparel and equipment knows the value of social media when it comes to marketing a brand–and it has identified Instagram as a requisite social media marketing tool. Nike also knows that humans love to create and share their creations with others. Here’s how they used Instagram to cash in on our inner Picassos and earn a massive following. Read more…