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Tuesday, August 24th, 2010

Hotmail Fail with Google Sitelinks

I wish I had found this myself, but a friend of mine sent me an instant message today with a link to a “fail” over at FailBlog. I tried the Google search myself and sure enough the error is in fact real. I thought I would share it with all our readers who need a quick laugh.

I only wish I had discovered this myself but I seldom have a reason to Google “hotmail” – it’s up there with Googling Google. (and no, Googling Google does not present any fails – oh well.)

A copy of the astounding google local results found by the guys over at blog.converseon.com

{Update: The local results are live as of October 27th, 2010. For more information read “Google’s New Local Results – How to Adapt“} The original article now begins…

Chris Boudreaux and Adam Edwards over at Blog.Converseon.com stumbled across Google search results for a highly local term that spells trouble for anyone who has not spent time focusing on Local SEO.

What do I mean? After all, what could Google possibly do to make local such a big deal? How about removing ALL organic search results in favor of local results! In this case the local search utilized was highly localized which is the only way this sort of result should ever be triggered. The search was for “car rental nyc” and the results were jaw-dropping… nothing but local listings were in the results where the organic rankings used to be.  Here is a link to the full-size screenshot that Chris and Adam used to document this event (I copied it to my server in case theirs got overburdened).

What does this mean for you?

First of all it is important to understand that Read more…

Tune in to Monday the 16th of August’s episode of SEO 101 on WebmasterRadio.FM where I (Ross Dunn) and my co-host John Carcutt interview Jon Henshaw and Taylor Pratt of Raven Internet Marketing Tools (affiliate link – this article is, however, a legit preliminary review).

In short, Raven Tools can help you with the following:

Website analytics, managing link building campaigns and tracking their success, search engine optimization, social media reputation and campaign tracking, keyword research, and… see more farther on as I outlined the list of features.

The August 16th show will delve into some of the unique (and very cool) reporting options and tracking functionality that Raven has integrated over the years. From discussing how Raven IM Tools has uniquely layered link building reports and ranking reports over top of your overall site analytics (powerful combination!) to learning more about their integration of bit.ly, social mention and other popular metrics providers, this show is well worth a listen. That said, here is a little more about the show and my experience with Raven Tools since we recorded the program. Read more…

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Friday, August 6th, 2010

Celebrating Google’s Failures

If you are looking for a fun Friday Afternoon read, check out the latest article by Danny Sullivan over at Search Engine Land. Danny pokes into the many attempts Google has made in products that didn’t quite make the cut.

Google has had some massive success with a number of their initatives, but with that success there are always those that don’t quite make it. Read more…

The Google Places LogoToday Google announced it is finally embracing the two way conversation for business place reviews on its Google Places platform. As a result, business owners can reply to both negative and positive reviews for their businesses which were left on their Google Places profile.

This is Very Good News
Having dealt with some reputation management issues in the past for clients it used to drive me to distraction that the client could not respond to negative reviews on many of the review websites online. As a result, unfortunate situations where a miscommunication or simple mistake had occurred would quickly bloom out of control because the business owner had less options to respond as publicly as their unhappy patron. Fortunately, over the years IYP platforms that allow reviews such as Yelp and TripAdvisor finally opened the doors to allow business owners to give their side of the story and today Google took the same leap. Read more…

Since the launch of bing a little over a year ago, Microsoft has tried all kinds of things to try and boost their search market share. Well they are out with their latest marketing attempt – switch to bing and Microsoft will donate $3 to schools in need!

As of the time of this writing, bing has donated nearly $45,000, $3 at a time. Read more…

I will cover this in greater detail later but for now, I figure it is worthwhile to provide a little info around Bing’s announcement today that their freshly redesigned Bing Webmaster Tools is now online.

Here is a core snippet from their announcement explaining what is included in the new version:  Read more…

Google saw more searches in June than May, but also a decline in market share.

According to comScore, Google has seen a small decline in its search market share for June 2010 with Yahoo and Microsoft both increasing last month. Read more…

Remember the good old days of Google Bombing? Back when George W Bush’s bio page at the White House was ranked #1 for “miserable failure”? Well, this is something we haven’t seen for a while, and it is largely thought that this practice would no longer work, but  as the Vatican reported to Google a few days ago, it still does. Read more…

If your site is currently treating unavailable pages (404 errors) like temporary redirects (302 redirects) you may not have any problems with the search engines but your site is losing out on some important advantages of a proper 404 error.

The Way a 404 Normally Works

This is how a 404 normally works on a website when a search engine, let’s use Google, visits a URL (i.e address) on your website that cannot be found that was previously spidered/indexed as functional:

  1. The visit produces a 404 error from the server.
    A 404 error is  provided by your server when an Internet client (i.e. a browser, search engine, etc.) reaches a URL on your site that can not be produced by your server because it is no longer there or it is incorrect.
  2. The first time Google encounters this 404 error, it does not remove your URL but it takes note the page is not available and the broken link/missing address will be mentioned in your Google Webmaster Tools dashboard for you to fix ASAP.
  3. The second time Google encounters the 404 error it is a good bet the page will be removed from its index and the error will remain in your Webmaster Tools dashboard for fixing. Google will continue to find the broken link until it is fixed, at which point any associated rankings you had for this page can work their way back up to where they were.

Using a 302 Redirect Response Instead of a 404 Error Response

Here is the situation: when a search engine visits a URL that no longer exists, your server delivers a 302 redirect response instead of the proper 404 response. Read more…

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