Today AdAge reported that there is some big news expected from Yahoo and Microsoft tomorrow.

Yahoo and Bing are expected to tie the knot tomorrow - YaBING!The gossip has been here and there but AdAge has lent some credibility to it all – Yahoo is going to partner with Microsoft to use Bing as its main search engine. The look of Yahoo, in terms of branding, is not expected to change; after all this is not a buyout but a partnership.

For more information check out the AdAge article I sourced this news from and I look forward to giving you more to chew on tomorrow.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Follow Ross Dunn and StepForth on Twitter!

Tuesday, July 21st, 2009

A great analogy for SEO

SEO is like gardening. You plant the seeds and hope that you achieve a good harvest within a few months. If the conditions are just right, planting the seeds will bring you results without much trouble, just a little watering. If conditions are not right, you need to take extra steps such as adding extra fertilizer. If all your ducks, or seeds, are in a row you will get a great harvest. Read more…

Its been nearly 2 months since the launch of Microsoft’s highly advertised and anticipated Bing, and the market share figures for the first full calendar month since its launch are in. Microsoft is likely less than thrilled. Read more…

Tuesday, July 7th, 2009

Google Strips Beta Label!

It was bound to happen sooner or later – mind you I suspected it may be many decades away. The use of the “beta” label has been stripped from many of Google’s properties!

Gmail has been around now for just over 5 years (since April 1, 2004). Five years of beta, and at last we get a version that Google feels confident enough to call complete!

The official Google Blog posted earlier today that Gmail, Google Calendar, Google Docs and Google Talk are now officially out of beta! Some of these applications still have the beta label in place, but they will be removed sometime today.

What does this mean for the average user? Well – nothing really – just the confidence in knowing that Google is finally comfortable enough with some of their products that they can call them complete.

Thursday, July 2nd, 2009

Happy Independence Day!

Happy Independence Day to all our American friends, clients, and readers!

We will be open, business as usual, on Friday July 3 & Monday July 6 for those of you not taking a long weekend.

From all of us at StepForth we wish all of you a safe and enjoyable holiday!

While doing some local search marketing for a client of mine last Friday I took a moment to watch the introductory video at the Google Local Business Center and I was impressed on how well it got the message across to viewers. As a result, I think it is a benefit to you to watch this if you are not already maximizing your Google Local account:

One critical element that this intro leaves out is Read more…

If you don’t know already it is very important to setup your local business listing on local and mainstream search engines. Well since Bing came out I thought I would go there and get StepForth’s listing. So I visited the Bing Local Listing Center and tried to add my company’s local listing but I ran into an annoying wall a little ways into the process that was a real let down; they didn’t bother to tell me that only the USA is supported at the moment.

January 30th, 2013 Update: Great news! You can now add your Canadian business easily and free to Bing Local via Nokia.

If you are in the USA the process to get your local listing is straight forward – at least as far as I got. Just go to the Bing Local Listing Center and log in with your Microsoft Passport (or create one) and if the system does not find a current listing it will allow you to create one. Well StepForth does not have one yet according to their system so I was directed to the listing local listing creation page. When I got to the creation page and began to fill out the submission form I was rebuffed by a big pet peeve of mine… the system knew I was Canadian (it is noted in the header of the page) and yet the only way to add a listing was to enter a State and Zip (see screenshot). Read more…

At SMX Advanced a few weeks ago there was a huge hullabaloo about Matt Cutt’s saying that PageRank Sculpting using nofollow tags is no longer effective and it should no longer be used. I haven’t posted anything about this until now because frankly there were enough people making a stink about this topic. That said, I now am ready to weigh in on the subject mainly because Matt Cutts posted his own take on PageRank Sculpting last week and it gave me some food for thought.

So what is the deal? What did Matt say? Let’s examine the details based on his post:

Matt’s Post: “So what happens when you have a page with ‘ten PageRank points’ and ten outgoing links, and five of those links are nofollowed? … Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.(Colour formatting added.)

Read more…

Good news fellow WordPress junkies! John Godley at Urban Giraffe has kindly updated HeadSpace 2 so the rel=”follow” attribute is no longer implemented! I don’t know about you but having that made-up attribute on my website as a result of using HeadSpace was not a comfort to me. The WordPress IconAnyway, a big thanks goes out to John Godley for being such a great guy and acting on my suggestion to drop the psuedo attribute. Thank you John!

Not sure what I am talking about? What is HeadSpace?

If you are familiar with WordPress but you have not heard of HeadSpace then you are in for a real treat. Read more…

marketshare-may-2009Earlier today Nielsen Online (pdf) released the latest search share rankings. Figures are pretty much what one would expect, Google far in the lead followed by Yahoo and MSN, but this past month Google has taken another small hit.

April and May of 2009 each saw Google lose a bit of ground. Back in March their search share was 64.2%, and in April it was down to 64%. May has seen another drop, bringing them down to 63.2%, a full percentage point in 2 months. In these same two months, Yahoo has increased a total of 1.4% to 17.2. Read more…