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Wednesday, May 7th, 2014

Free PPC Account Reviews

Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns!

If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right direction.

Our talented team of experts are here to offer a ‘Free Review’ of your current PPC account to help better optimize your campaigns. Better optimization leads to improved quality scores helping drive your cost per click down while increasing conversions.

With a free review we take a look at your current account to find any opportunities and suggestions for better improvements. Google’s suggestions for better account productivity usually revolve around spending more money either as a total budget or an increased cost per click. StepForth is a bit different in that we try to find ways to optimize your account for better quality scores to increase productivity. Read more…

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Wednesday, May 7th, 2014

My Top 10 SEO Definitions

As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning.

Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query.

Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

Conversion (goal) Achievement of a quantifiable metric on a website. Ad clicks, sign ups, and sales are examples of conversions. Read more…

This provocative title describes my presentation tomorrow (October 19th, 2013) at Victoria BC’s Blogger Bootcamp where I will be talking up a blue streak about the importance of Google Authorship for bloggers. I know, it is a title that deserves healthy skepticism and that was the point – bloggers especially need to understand Authorship is NOT to be taken lightly. Truly, ignore it a your peril!

Here is the official description of the presentation I will be giving: Read more…

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Tuesday, September 17th, 2013

Web Site Audits Should be Free

One of the most common questions I get in sales call as my role as an SEO and web site auditor is,

“Why should I pay you just so you can tell me what is wrong with my web site and what it will cost to fix it? After all, you don’t pay your mechanic to diagnose your car and provide a quote, do you?

Web site audits should be free

A much more pleasant version of that mechanic analogy was used in an email I received recently from a prospect who I have been in a number of discussions with in regards to helping her improve site visibility and site conversions for the charity she represents. She happens to be very engaged in the car industry which explains the analogy. Since I have to reply to her anyway I thought I would spend a little time to create an article I can show to StepForth’s valued readers and future prospects.

First, Some Insight into What a Web Site Audit Should Include

I can only speak for our own services but whenever we pitch a web site audit to a prospect/client we  explain they are paying for a service that will:

  1. Examine all online and offsite factors (i.e. links to the site, and/or social media usage, and/or online reputation) that can have an impact on the web site’s search engine rankings and (optionally but preferably) its ability to convert browsers into buyers; or for the charities we support the ability to convert browsers into donors.
  2. Provide in-depth results complete with detailed appendices as applicable; some of the overly in-depth data is often placed here in case the client wishes to review it.
  3. The final report will include all of the issues found in priority of importance and we often include instructions to implement each recommendation.
  4. We include a 30 min to 1 hour (depending on size of audit) conference call to review the results with them and answer any questions.

In short, we provide the roadmap to improving their web site’s opportunities for increased rankings and we do so using clear and concise language. This service takes between 6 and 15 hours for small-to-medium sized sites between the research, analysis and writing of the final report plus the final meeting. Larger websites with long (and sometimes turbulent) histories of online marketing can take upwards of 24-30 hours to audit. Read more…

Today Google announced two powerful new ways to explore what is trending on Google within Google Trends. These tools will come in handy when you need fresh ideas for blog posts and they will lend insight into what key topics you can weave into a content idea you already have in order to ride the wave of a particular trend; not that I or Miley Cyrus would do that.

1) Trending Top Charts

Find out what is trending overall on Google in the USA (more countries on the way soon apparently) for a wide variety of categories on the new Top Charts section within Google Trends.

A screenshot of Google's new Top Charts

Miley Cyrus straddling a wrecking ballHow to Use Miley Cyrus and Trending Top Charts to Your Advantage

We can see in the current trends above that Miley Cyrus is a huge topic right now in the search stream. Based on that information perhaps you decide your next article on social media reputation management will focus on her so you can capitalize on all of the search interest she has drummed up.You can do this by making the article all about Miley’s public antics and how they have affected her online reputation. If your article is of a high quality in terms of the message it provides, the examples and the writing then those factors along with the  use of Miley Cyrus’s name will likely drum up a heck of a lot of traffic through direct visits and shares; whether this is the type of traffic you want is another question entirely (no comment).

Read more…

A screenshot of the form Google posted to request feedback on their search policiesToday Google announced the release of a form which offers you and me to provide them with our thoughts on how they should police and manage their search results. Yes, you read that right… they are listening to our feedback… if for a short time. So, head on over there and make yourself heard while you can.

The questions they are asking are:

What is the Search issue that you want to improve?

What is your proposed policy change or solution?

And you have the ability to add corresponding examples and other information in a final form field.

If you entered some suggestions we would love to hear about them in the comments. Please share! We might even raise your points on the next episode of SEO 101 on WebmasterRadio.FM

 

 

Last week Google  finally released a more in-depth description within Google Webmaster Tools describing the reason(s) a manual web site penalty had been applied to a specific website. This news will now allow manually penalized site owners the necessary insight to correct the reasons for the penalty and apply to Google for reconsideration.

You can find this report within your Google Webmaster Tools account under “Search Traffic” > “Manual Actions”.

Here is an example Matt Cutts posted of the new penalty descriptor:

Matt Cutt's example of the response given by Google on a hypothetical penalty applied to his website

Some Background on Manual Penalties

Up until this change if you had been unfortunate enough Read more…

A graphic of the book cover

Today StepForth released a comprehensive manual on How to Setup Google Authorship which is available now for free as a web version or PDF download (right-click this link and save).

About this Free Manual

Written by Ross Dunn, CEO of StepForth, this unofficial manual is for anyone who writes regularly online and website owners/administrators of a website with or without a blog. It is designed to help everyone understand what Authorship is, why it is important and how to ensure it is setup for the greatest personal and/or professional benefit. 

This manual covers implementation of the rel=author and rel=publisher tags within the following scenarios and platforms: Read more…

A few months ago website owner who has worked with us periodically in the past contacted us as a result of a ranking decline around the same time as a Penguin update, and we performed a small audit on his site.

A con man selling watches in a cheap plaid suit and sunglasses

Our investigation had revealed that his inbound link profile consisted primarily of paid links – most of which were from low quality websites with minimal or no relevance. Our recommendation at that time was to remove those paid links and work on expanding his profile with quality & relevance.

Just last week we received a notification from Google that this particular site had received a manual penalty due to unnatural linking. While the notification does not specifically state the source links of the “manual spam action” we remembered the paid link building tactics he was using which we discovered in the past audit.

Passing Along News of the Google Penalty
I forwarded the message from Google to the site owner letting him know what had happened. Initially I suspected that the paid linking had caught up with him. While it is possible that some of the paid links contributed to the problem, it turns out they are far from the primary issue.  A conversation with the site owner quickly revealed he had been using a cheap link building company for the past several months.  I suggested he contact them to get their input on the Google warning. He shared part of his conversation with me and I was completely shocked. Read more…

While it was available for some time on mobile devices, Google has officially launched “Carousel” for users in the US on standard desktop machines.

Carousel is yet another new way Google is experimenting with how it displays search results, now moved out of Beta and into the main stream of Google search. With Carousel, Google provides a horizontal scrolling selection of shiny photo rich results to draw the searchers attention across the top of the results. Read more…