Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and “Mobilegeddon” during a special “Live” edition of the program this week.

 

This April 22nd SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. 

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes.

This April 15th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. 

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM

New Info on the Google Mobile Algo Roll-out: Will be a Yes/No flag no Grey areas. More discussion about whether it will impact Desktop search. Will roll out over a few Days (a week) Google News not going to see the Mobile update yet. Also, a Doorway Page Update and listener questions on query parameters.

This April 1st SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. 

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM

Query Parameters, Ranking Factors and The Possible Split of Google Plus are among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John Mueller. They also discuss the eventual rollout of search queries reports in Google Webmaster Tools, author rank and more.

This March 25th SEO 101 podcast is available now: listen or download (right click and save). You can also find all past shows on iTunes. 

Tune in to SEO 101 LIVE every Wednesday at 2pm PST / 4pm EST on www.WebmasterRadio.FM

According to several studies from Kissmetrics and Linkedin the average person will abandon your website if it takes more than 3 seconds to load on their mobile device. They state that Google recommends website load times of one second or less on mobile devices.

What is the reason your website might be loading slower than other websites?

Why does a small site with less information load slower than a larger site with more information?

To understand, you must understand the critical rendering path. Google defines the critical path as the “code and resources required to render the initial view of a web page”.  A webpage is rendered when it can be seen by a user.  The rendering path of your content can be optimized and if you haven’t done it yet, it is something you needed to do yesterday. Read more…

Preface: only follow this if you are in 1999. After all, I suppose it is possible things could turn out entirely differently by 2014; who knows… InfoSeek could come back and rule once more (after Disney screws it up).

The year is 1999. The New Year (and potential Armageddon) is quickly approaching. You just built your first website and are hoping to get some sweet traffic from AltaVista. This new guy on the block, Google, has some potential, but I doubt he’ll make it; just another basement start up with limited potential. AltaVista will always be king. You want your share of traffic from those 250 million internet users out there – this number is sure to double in the next 20 years and you need to capitalize on this. In this article I am going to teach you how to get your website to dominate the search rankings in the new millennium. Read more…

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Wednesday, May 7th, 2014

Free PPC Account Reviews

Stepforth is offering a ‘Free Review’ of your current PPC account to help better optimize your campaigns!

If you have an active Pay-Per-Click account with either Google or Bing, or if you are just starting to consider one, StepForth can help guide you in the right direction.

Our talented team of experts are here to offer a ‘Free Review’ of your current PPC account to help better optimize your campaigns. Better optimization leads to improved quality scores helping drive your cost per click down while increasing conversions.

With a free review we take a look at your current account to find any opportunities and suggestions for better improvements. Google’s suggestions for better account productivity usually revolve around spending more money either as a total budget or an increased cost per click. StepForth is a bit different in that we try to find ways to optimize your account for better quality scores to increase productivity. Read more…

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Wednesday, May 7th, 2014

My Top 10 SEO Definitions

As I am new to the world of SEO (Search Engine Optimization) I have compiled a list of the top ten definitions I have found interesting learning.

Algorithm (algo) A mathematical formula used by search engines to determine what pages to suggest for a given search query.

Analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

Conversion (goal) Achievement of a quantifiable metric on a website. Ad clicks, sign ups, and sales are examples of conversions. Read more…

This provocative title describes my presentation tomorrow (October 19th, 2013) at Victoria BC’s Blogger Bootcamp where I will be talking up a blue streak about the importance of Google Authorship for bloggers. I know, it is a title that deserves healthy skepticism and that was the point – bloggers especially need to understand Authorship is NOT to be taken lightly. Truly, ignore it a your peril!

Here is the official description of the presentation I will be giving: Read more…

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Tuesday, September 17th, 2013

Web Site Audits Should be Free

One of the most common questions I get in sales call as my role as an SEO and web site auditor is,

“Why should I pay you just so you can tell me what is wrong with my web site and what it will cost to fix it? After all, you don’t pay your mechanic to diagnose your car and provide a quote, do you?

Web site audits should be free

A much more pleasant version of that mechanic analogy was used in an email I received recently from a prospect who I have been in a number of discussions with in regards to helping her improve site visibility and site conversions for the charity she represents. She happens to be very engaged in the car industry which explains the analogy. Since I have to reply to her anyway I thought I would spend a little time to create an article I can show to StepForth’s valued readers and future prospects.

First, Some Insight into What a Web Site Audit Should Include

I can only speak for our own services but whenever we pitch a web site audit to a prospect/client we  explain they are paying for a service that will:

  1. Examine all online and offsite factors (i.e. links to the site, and/or social media usage, and/or online reputation) that can have an impact on the web site’s search engine rankings and (optionally but preferably) its ability to convert browsers into buyers; or for the charities we support the ability to convert browsers into donors.
  2. Provide in-depth results complete with detailed appendices as applicable; some of the overly in-depth data is often placed here in case the client wishes to review it.
  3. The final report will include all of the issues found in priority of importance and we often include instructions to implement each recommendation.
  4. We include a 30 min to 1 hour (depending on size of audit) conference call to review the results with them and answer any questions.

In short, we provide the roadmap to improving their web site’s opportunities for increased rankings and we do so using clear and concise language. This service takes between 6 and 15 hours for small-to-medium sized sites between the research, analysis and writing of the final report plus the final meeting. Larger websites with long (and sometimes turbulent) histories of online marketing can take upwards of 24-30 hours to audit. Read more…