Pic2Vid opens the door to V-Commerce

Imagine the ability to create your own 45-second audio/video commercial in less than 15 minutes. A new service from SiSTeR.TV, Pic2Vid.Com allows you to do just that, allowing users to create, store, send and link to, a self-made online audio-video presentation...

Arachnophilia, the Joy of Playing with Spiders

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s...

Ethics and Advertising – A Debate in SEO/SEM Circles

In nearly every technical trade from auto mechanics to refrigerator repair, a series of four letter words are used to express frustration or to project one’s vexation on an inanimate object. Frequently these words, regardless of the shop in which they’re...

Christmas Time for Search Marketing

(co-written by Bill Stroll, Sales and Marketing Manager) Christmas is coming. Six months from today, retailers and E-Tailers relying on a strong holiday season will be assessing the bounties of the season. The winter holiday season is the most important segment of the...

SEM Growing More Complex

Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and...