Readers Concerned about SEO Ethics

Two recent columns I wrote about organic search engine marketing have generated a larger than normal amount of reader response. Two weeks ago I wrote about how search advertisers, eager to see immediate results for their investments, were turning to paid-search...

Searching for a Career – Eight Skills for Entry into SEM

I have recently learned that students as young as grade 6 and 7 are being pressured to declare career interests in order to best direct the limited public education resources after years of funding cut-backs. I don’t recall that sort of pressure in school twenty...

Website Usability Leads to Conversions

Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators. Dr. Nielsen’s fame stems from his uncanny ability to note basic things most observers miss or gloss over. Although many of...

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own...