User Behaviour and Google Site Profiles

StepForth’s methods of providing search engine optimization services for Google rankings have evolved significantly over the past year. Since the release of Google’s March 30, 2005 patent application, “Information retrieval based on historical...

“Responstability” in Writing and SEO

It has been an interesting and rather heady month here at StepForth’s news desk. Several times this month, we had the cursed blessing of realizing the absurd, awesome reach of our column, newsletter and blog. One story we covered (or miscovered, depending on how...

The Changing Facets of the SEO Business

The word “change” has over a dozen definitions, at least according to my electronic source at Princeton University. Aside from the various nouns describing what is literally cold and hard cash, my preferred use of the word is as a verb. The following...

Doctor, Heal Thyself – StepForth Site Redesign

For almost a full year we have been preaching a brand of search engine optimization that quotes heavily from the gospel of Usability. Under our marketing philosophy, sites should be designed and optimized in order to make transit from any given entry point (not...