Dear Friends…

A couple of years ago, when I was the head SEO here at StepForth Placement, that was the way I would open all letters, notices or bulletins to our clients. “Dear Friends” While “friends” might not be the most appropriate business-like greeting,...

Congratulations Barry and Yisha

Noted search journalist Barry Schwartz (aka: rustybrick) is getting married on Sunday to his financee of eight months, Yisha Tversky. Barry issued the first known marriage proposal via search engine when the folks at Ask Jeeves (now Ask.com) helped him pop the...

Can the Mainstream Media Understand SEO?

I am a SEO. As a search engine optimization specialist, I have spent the better part of the last decade studying search engines to get a better understanding of how they work in order act as a guiding consultant for paying clients. My clients, or more appropriately,...

Fair Traded, Shade Grown and Organic – The Fifth Pillar

It is sometime close to eight fifteen in the morning when our sales manager, Bill, unlocks the door, fires up his computer, and begins brewing the first of several pots of coffee the staff will soon consume. As the coffee machine sputters and burbles, Bill scans his...