Never Turn Down a Link… Almost

There was a time when link building meant finding only high PageRank links that used no forms of tracking, but now, free high PR links are extremely difficult to find, and more and more webmasters are using various tracking techniques. When many people go out looking...

Don’t get scammed when buying links

Links have been a factor in ranking well in the SERPs for a long time now, but recently they have become much more important, especially when seeking high rankings on Google. Because of this, incoming links have turned into a hot commodity, especially from high...

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links...

Google Looking Good Again :: GOOD NEWS FOR GOOGLE WATCHERS!

It looks as if Google has stabilized, for now at least. After four months of intense updating and incensed advertisers, the Search Engine Results Pages (SERPs) finally appear worthy of Google’s reputation. Last week StepForth predicted a major change at Google...

Getting Back to the Basics if PageRank is Toast

In the feature article of this week’s StepForth newsletter, we speculate that Google, as we know it, is ill and perhaps beyond repair. If that is the case, the new methods of search engine optimization will need to be revised as older methods are revisited. Here...