by denis | Sep 4, 2003 | Search
The gloves have come off between Overture and Google, (allowing their respective lawyers enough agility to hold on to their pens). Three issues ago we wrote about Google’s great fortune in gaining the search account for Europe’s largest ISP, T-Online from...
by denis | Sep 4, 2003 | Search
Search engine marketing firms have reported much lower than expected results from contextual advertising campaigns, comparing click-throughs and actual purchases to the numbers shown by banner advertising. For the accountants and business planners at Google and...
by denis | Aug 27, 2003 | Search
Size is the latest salvo fired in the search engine wars. Last week, Overture announced that its recent acquisition, AlltheWeb had expanded its database to cover 3,151,743,117 pages and had grown larger than Google’s database by about 68Million pages. Google responded...
by denis | Aug 20, 2003 | Search
Overture has introduced a new feature that will allow its paid advertisements to come up under a wider range of keyword phrases. Advertisers will be able to choose between two unique listing formulas, Phrase Match and Broad Match. Phrase Match will allow listings to...
