Search Engine Relevancy Challenge

Is MSN better than Google? How does Ask Jeeves stack up against Yahoo? Which of the Big4 search firms produces the most relevant results? Those questions are difficult to answer as what is relevant to one searcher might not be particularly relevant to another. Search...

SES Toronto 2005 Follow-Up – Serious Search Marketing

Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something...

Personalize Me – Yahoo and Goog Getting to Know You

Imagine this scenario. Too tired to cook after arriving home from a long day at work you call your local pizza shop to order two large pizzas and a bunch of soft drinks. You dial the number as usual and, instead of the familiar voice of Tony, the owner/pizza champion,...

Yahoo Q1 Results Better than Anticipated

Yahoo had a pretty good day yesterday. Yahoo reported better than expected revenues in a first quarter report issued early yesterday. Yahoo’s earnings from January 1 to March 31 were $205 million, up from the $101 million they reported last year. Excluding money...

Neilson Net Ratings – Search Share January 2005

Search Engine Watch receives regular statistics on search engine usage from Neilson Net Ratings. Neilson Net Ratings gathers data from over one million Internet users in the United States with Neilson software installed on their home and work computers that records...