ASK Shows Some Competitive Flair

Last week a UK guerrilla marketing campaign launched by ASK was photographed on a train on a London subway featuring ASK’s familiar oval logo background shown below the loudspeaker (photo credit Ben Werdmuller). The campaign has raised the ire of a few people...

Adding Social Bookmarking Has Never Been Easier

You have probably heard a ton about Social Bookmarking or Social Media Networking, or …. it goes on; as within anything on the Internet there are a myriad of different terms to describe this phenomenon. What it comes right down to though are votes. Similar to a...

Yahoo Search Marketing Bidding Changes

This change has been forthcoming for some time now. The new Yahoo Search Marketing platform is available for some who have been chosen for early release, and for the rest, the new year will see the complete rollover into the new system. At the beginning of December,...

Essential Venues for Small Business in 2006

Search engine marketing has displaced every traditional media with the exception of television in relevancy and importance in the eyes of ad-buyers. With much lower costs and a much greater reach, online advertising makes up the second largest area in which...

Is a Shake Out Shaping the Search Marketing Sector? (Part 1)

Mondays follow weekends and a lot can happen over 48-hours. That makes a Monday morning a bit of a mash-up. As I scan article ideas from first to last, my mind keeps wandering to the middle. There must be a common thread uniting ideas found in the four pieces outlined...