Local Search – Yahoo Local and Google Local

I love New York City. More than any other city on the planet, New York is exciting, expansive and always interesting. As Earth’s unofficial capital city New York is home to many of the world’s largest entities, some even bigger than Donald Trump’s...

PPC Quick Tips: Local Targeting with PPC

Internet advertising has evolved significantly over the years. In the beginning pop-ups were just that – pop-ups. When they open, you close them and move on. The original pop-ups are still there, but they have also evolved into interstitial ads – you know,...

Yahoo Challenges Google

Yahoo’s Overture has picked up the Local Search gauntlet dropped by Google’s Adwords program in April. As Scott Van Achte writes this week, “Overture’s Local Match allows advertisers to promote their business regardless of weather or not they...

PPC for Local Brick and Mortar?

With Google’s new Local Targeting features, it is possible for a small brick and mortar business with a website to achieve relevant internet traffic from within their local area. For some time now Google has allowed for ads to be country specific. Now not only can an...

Google looks local

Google is beta testing an extraordinary new tool, Google Local Search. The test is limited to sites from the United States but, if and when Google introduces this feature internationally, it could pose a serious challenge to the publishers of local Yellow Pages...