Latest ComScore Research Shows Local Search on the Rise

Today ComScore announced their research findings on the size and growth of local search in the USA. According to their findings, 63 percent of U.S. Internet users conducted a local search in July. Local searches are considered any form of search for local information...

Essential Venues for Small Business in 2006

Search engine marketing has displaced every traditional media with the exception of television in relevancy and importance in the eyes of ad-buyers. With much lower costs and a much greater reach, online advertising makes up the second largest area in which...

A Look at Local Search

September has graduated into October and there is simply no more time to whine about a summer spent staring at the screen. Autumn is upon us and the retail world is gearing up for what should be the most wonderful time of the year. Not only is my birthday just two...

Local Search Growth Awakens the Amazon

The concept of local Internet advertising is rapidly gaining acceptance with users and advertisers with a predicted 46% increase in ad-spending in 2005 according to a study conducted by Borrell Associates in 210 U.S. media markets. The Borrell study includes...

2004 – A Year of Search in Review

This is the last edition of the StepForth Weekly News for 2004, making this the perfect time to write a retrospective before moving into the new year. The past year will be remembered as the most interesting year in the history of search, that is until this time next...