Google Re-Writing Paid Placement Playbook

Google is introducing site-targeting for paid-advertisers in a bid to perfect their golden-egg ad-distribution network AdWords. Yesterday Google announced a limited beta test of a unique feature to AdWords, a system allowing advertisers to choose where their ads are...

CGI Holdings Growing Rapidly, Now Think Partnership Inc.

Mirroring last year’s rounds of conglomeration in the search engine industry, the search engine marketing (SEM) sector is seeing a round of mergers, acquisitions and newly minted partnerships. Leading the way is Illinois based Think Partnership Inc. (TPI),...

Gmail Going Live April 1st

According to dozens of Google-watchers, Google’s ad-driven email system, Gmail is slated to move from beta to live-status on Friday April 1st, one year after it was introduced to a limited number of testers. On its first day, many thought Gmail was an April...

SEM Outrage over Google Autolinks continues to simmer

Several forums are tackling the Autolinks feature in Google’s new Toolbar v3(Beta). It’s getting ugly friends. Accusations of spyware, adware and malware are springing up beside the obvious comparisons with Microsoft’s previous abuses of their...