Cosmetic Changes at Google Precede Larger Overhaul

Google is undergoing some of the most sweeping changes in its short, seven year history. As of next week, Google will have finished sorting what might be its largest algorithm shift ever as the final points of the 3.5 part Bourbon Update were installed last Monday....

Yang and Yun and Become.Com

Michael Yang and Yeogirl Yun are two of the most interesting entrepreneurial engineers in the business of search. Representing the business brains and intellectual brawn behind the vertical shopping search engine Become.com, both Yang and Yun have storied histories in...

Bouncing the Bulter?

Is the Butler finally being dismissed now that Ask has been purchased by InterActiveCorp? Rumour has it Barry Diller, IAC CEO is preparing to rename the Ask Jeeves search engine, paring its name down to a single word, ASK. This wouldn’t be the first time the...

Ask gets another piece of the puzzle, Excite Europe

The Butler is growing bigger again. This morning, Ask Jeeves announced the acquisition of the Excite European network from Italy’s Tiscali SpA., giving Ask open access to the rapidly expanding European search market. “This deal is a next step in Ask...

SES Toronto 2005 Follow-Up – Serious Search Marketing

Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something...