by denis | Nov 15, 2005 | Search
Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its enormously useful site analytics tool, Urchin, free of charge under the...
by denis | Nov 4, 2005 | Social
I have a confession to make. While this will come as no surprise to my coworkers who know me as an obsessive personality, I must admit to my readers and publishers that I have become an addict. To be more accurate, I have rediscovered a compulsion that I thought had...
by denis | Oct 26, 2005 | Tips
Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves. Starting with banner ads ten years ago, the online economy has revolved...
by denis | Oct 19, 2005 | Tips
The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense. While the article neglected to mention an alternative webmaster advertising program offered by Yahoo Search Marketing, the idea of using...
by denis | Oct 14, 2005 | Social
Gord Hotchkiss ranks among North America’s preeminent experts on how people use search engines. As the author nearly a dozen notable whitepapers on search marketing, including the widely quoted Google EyeTracking Studies, Gord is known to be one of the most able...
