3 Proven Tactics for Increased Facebook Engagement

I recently worked with a team to launch World Elephant Day (WED) on August  12th, 2012. In the lead up to WED our Facebook campaign was going well; however, we wanted to increase our overall engagement. To do so we implemented 3 key tactics to increase the campaign’s...

10 Tips (plus a bonus) to Market your Brand on Pinterest

Pinterest, when used correctly, can drive valuable traffic to your website, promote your brand recognition, and increase conversions. In fact, according to HubSpot, as of January, 2012, Pinterest accounted for 3.6% of referral traffic. Shoppers referred by Pinterest...

The power of Twitter chats

If you don’t know about Twitter chats, or you have never participated in one, you’re missing out. Twitter chats are scheduled discussions that happen on a regular basis – usually weekly. They’re set up by a moderator and each chat usually has a loosely set topic to...

Better than Link Building

Is there really something better than link building? It should, after all, only be a piece of your inbound marketing strategy. The fact is you still need to generate backlinks and you need to maintain a consistent link velocity (the rate at which you acquire links)....