The SEO 101 Podcast on WebmasterRadio.Fm

The SEO 101 Podcast on WebmasterRadio.Fm

The SEO 101 Podcast on WebmasterRadio.FM has been hosted by our CEO, Ross Dunn since 2009. The podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

SEO 101 Ep 436: July 2022 Product Review Update, Google’s Indexing Issue, GBP Automated Messaging, and More.

The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new automated messaging through the Business Profile FAQ section, a Google...

SEO 101 Ep 435: GMB App Update, New Video Index Report, New Rich Result Guidelines, and More.

The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of new Search Console Video index report, new rich result guidelines, Google My Business mobile app, expiration of Google posts, and much more!  ...

SEO 101 Ep 434: The Open Secret of Google Search, Twitter Updates, Featured Snippet Tests, and More.

The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,’ LGBTQ+ owned attribute to business profiles, and much more!...

SEO 101 Ep 433: New Search Engine From Ahrefs, Google’s Learning Video Markup, SEO Certification, and More.

The show was packed with a lot of updates, including the following: Yoast’s IndexNow protocol, Google adding learning video rich results, Google’s update on its title algorithm for multi-language or transliterated/scripted titles, Ahrefs new search engine, and much...

SEO 101 Ep 432: Google’s May 2022 Broad Core Update, WordPress 6.0 ‘Arturo’ Activation, Google Ads CPC Bug, and More.

Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo’, Google’s May 2022 Broad Core Update, tips for marking up FAQ pages, a Google Ads cost per click (CPC)...

SEO 101 Ep 431: How to Use Images to Improve Rankings With Mike Blumenthal.

Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free...

SEO 101 Ep 430: Goals Migration Tool for Google Analytics 4, Google Testing Updates in Search Results, and More.

The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more   [spreaker...

SEO 101 Ep 429: Critical Chrome and Edge Update, Volatility in Google Search Ranking, and More.

The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product...

SEO 101 Ep 428: Game-Changing update on Google Analytics, Missing Google Reviews, and More.

The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a...

SEO 101 Ep 427: Google’s Local Business Verification Update, Internal Linking for SEO, ‘People Also Ask’ Data, and More

Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local...

Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.

Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.
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More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the SEO 101 Podcast on WebmasterRadio.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO 101 Community.

Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

John Carcutt

John Carcutt

Co-Host of SEO 101

John Carcutt is the long-time co-host of SEO 101 on WebmasterRadio.FM and the Vice-President of Strategy for Reflexive Media. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran (he’s MUCH older than Ross 😉 ) in the SEO realm, John’s perspective and insight into SEO is invaluable on the show.

Subscribe to SEO 101 on Stitcher Radio!

The SEO 101 Podcast on WebmasterRadio.FM has been hosted by our CEO, Ross Dunn since 2009. The podcast has been favourited by Google’s own John Mueller, regularly cited as a top podcast on SEO by top sites like Search Engine Journal and HubSpot, and has over 3 million downloads and counting.

Subscribe for free at:
iTunes | Stitcher Radio | iHeartRadio | Spreaker

Play the Latest Episode of SEO 101

SEO 101 Ep 436: July 2022 Product Review Update, Google’s Indexing Issue, GBP Automated Messaging, and More.

The hosts started the show with Google’s release of a super basic video on SEO. They also talked about the July 2022 product review algorithm update, the Google indexing issue last July 15, new automated messaging through the Business Profile FAQ section, a Google...

SEO 101 Ep 435: GMB App Update, New Video Index Report, New Rich Result Guidelines, and More.

The show was packed with updates from Google. Ross & Scott discussed Google Search ranking updates, the rollout of new Search Console Video index report, new rich result guidelines, Google My Business mobile app, expiration of Google posts, and much more!  ...

SEO 101 Ep 434: The Open Secret of Google Search, Twitter Updates, Featured Snippet Tests, and More.

The show started with a Twitter update that could benefit e-commerce merchants. The hosts then moved on to the open secret of Google Search, testing the new featured snippet layout, ‘brand story snippet,’ LGBTQ+ owned attribute to business profiles, and much more!...

SEO 101 Ep 433: New Search Engine From Ahrefs, Google’s Learning Video Markup, SEO Certification, and More.

The show was packed with a lot of updates, including the following: Yoast’s IndexNow protocol, Google adding learning video rich results, Google’s update on its title algorithm for multi-language or transliterated/scripted titles, Ahrefs new search engine, and much...

SEO 101 Ep 432: Google’s May 2022 Broad Core Update, WordPress 6.0 ‘Arturo’ Activation, Google Ads CPC Bug, and More.

Ross & Scott started the show by paying homage to SEO legend Bill Slawski, who recently passed away. They then discussed the activation of WordPress 6.0 ‘Arturo’, Google’s May 2022 Broad Core Update, tips for marking up FAQ pages, a Google Ads cost per click (CPC)...

SEO 101 Ep 431: How to Use Images to Improve Rankings With Mike Blumenthal.

Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free...

SEO 101 Ep 430: Goals Migration Tool for Google Analytics 4, Google Testing Updates in Search Results, and More.

The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more   [spreaker...

SEO 101 Ep 429: Critical Chrome and Edge Update, Volatility in Google Search Ranking, and More.

The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product...

SEO 101 Ep 428: Game-Changing update on Google Analytics, Missing Google Reviews, and More.

The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a...

SEO 101 Ep 427: Google’s Local Business Verification Update, Internal Linking for SEO, ‘People Also Ask’ Data, and More

Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local...
Sometimes, you just need to get down to the very basics. That’s why we love Webmaster Radio’s SEO 101 — a series of podcasts that dive into search engine optimization from the bottom-up.
Amanda Zantal-Wiener

Senior Staff Writer, HubSpot

More About the SEO 101 Podcast

Our CEO, Ross Dunn began hosting the the SEO 101 Podcast on WebmasterRadio.FM (it was Cranberry.FM for a short stint) back in 2009 with his acclaimed colleague Jennifer Evans-Cairo. Both Ross and Jennifer were known in the SEO world at the time as veterans and the show started earning a loyal following from that point on.

After a few episodes, Jennifer took a step back and Ross worked with a couple of co-hosts and guest-hosts until one of his great friends and fellow industry veteran John Carcutt stepped permanently into the role. Over the years, the two of them have created over 350 episodes together discussing the ins and outs of search engine optimization (SEO) from a basic to occasionally advanced standpoint.

Over the years, the SEO 101 Podcast has benefited from an SEO industry star-studded lineup of guests. The list includes the following: Google’s John Mueller, Stephan Spencer, David Szetela, Dan Thies, Martijn Beijk, Jennifer Laycock, Stoney deGeyter, Richard Zwicky, Loren Baker, Joost deValk, Mike Blumenthal, Pete Meyers, Jon Henshaw, Gil Namur, David Ogletree, and Dave Snyder, among others.

Co-hosts and special guest co-hosts with Ross Dunn have included Jennifer Evans-Cairo, Jeff Quipp, Eric Lander, Scott Van Achte, and David Harry.

You can get more helpful tips by joining our SEO community.

SEO 101 Podcast Show Notes Newsletter

Sign up to receive valuable links and show notes after each episode of the SEO 101 podcast goes live.
indicates required
Ross Dunn

Ross Dunn

Host of SEO 101

Ross Dunn is the long-time host of SEO 101 on WebmasterRadio.FM. He has been practicing SEO since 1997, working as the CEO of StepForth Web Marketing Inc. and a co-founder of First.Dentist.

He is dedicated to making the SEO 101 Podcast a long-term resource of quality SEO news, insights, interviews, and Q&As.

John Carcutt

John Carcutt

Co-Host of SEO 101

John Carcutt is the long-time co-host of SEO 101 on WebmasterRadio.FM and the Vice-President of Strategy for Reflexive Media. His SEO roots go back even farther than Ross’s to 1995.

Truly a veteran (he’s MUCH older than Ross 😉 ) in the SEO realm, John’s perspective and insight into SEO is invaluable on the show.