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Search Marketing Calendar is Driven by Sales, not Spiders

It is twenty days shy of Christmas and Bill Stroll, our sales and marketing manager just spent ten minutes on the phone talking about Valentines Day. It’s not really a strange subject to come up in conversation at this time of the year. Valentines Day is the...

Planning and Networking Key to Marketing Success

The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this...

Time of the Essence for Online Advertisers

Online advertising is entering a fourth phase of innovation. Each of the previous waves of online marketing innovation has directly influenced or informed the development of successive waves. Starting with banner ads ten years ago, the online economy has revolved...