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The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature. The changes we’ve seen over the past six months are only the tip of a much larger iceberg as new technologies and innovations on established ideas radically alter how we look for information and how that information is delivered to us by search engines. For marketers and advertisers in the traditional world of print and broadcast media, change happens slowly, generally with enough warning to allow for long-term decisions and campaign planning. Read more…

Thursday, February 26th, 2004

Marketing in Discussion Forums

When you’re working with a limited budget and need to increase your visibility with minimal expense, then forums are a great place to start. The effect of posting information and opinions on forums are two-fold:

When you post to forums you are posting information to a targeted readership that is interested in the forum topic. Provided that you have chosen a forum related to the topic of your website you are, in posting interesting and insightful information, promoting your own knowledge of the area and people are likely to visit your website based on this. Read more…

In the battle for search engine placement across all organic listings, that golden spot of number one is top priority, and for good reason. That may not hold true in the realm of pay per click advertising. What many people may not know, is that the number one spot, although it typically grabs the highest click through’s, may not always be the most cost effective. Here’s why. Read more…

The balance of organic and CPC advertising is totally subjective depending on the needs and goals of the advertiser. The following discusses the two most common scenarios for determining a balance of online marketing. Read more…

Wednesday, January 21st, 2004

Smaller, (2nd Tier) PPC Search Tools

Everyone knows about PPC Advertising on Google and Overture. But what about the smaller second tier engines like FindWhat, Kanoodle, GoClick, or any of the other dozens out there? Is it worth your time and money to bother with any of these small fish? Read more…

Whether you are achieving top placements across the engines for all your main keywords, or are having trouble cracking the top 30, tapping into traffic generated by misspellings can sometimes be a valuable addition to your search engine marketing and paid placement campaigns. Read more…

There are a number of other search tools one can use to market their products on the Internet besides Google. Christmas is coming and Google is not likely going to provide the needed visibility for those unfortunates who’s placements were nuked in the last three weeks.

From Froogle to Price Central, there are several well trafficed commercial search tools to display your ads on. Here are a few that might help over the next three weeks.

Froogle (

Deal Time (

Price Watch (

My Simon (

PriceGrabber (

Until Google gets its act back together, you the E-Tailer has to do something. Perhaps some of the tools mentioned above can help.